{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,10]],"date-time":"2026-10-10T01:53:13Z","timestamp":1791597193389,"version":"4.3.4"},"reference-count":21,"publisher":"Wiley","issue":"7","license":[{"start":{"date-parts":[[2006,6,26]],"date-time":"2006-06-26T00:00:00Z","timestamp":1151280000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Transfusion"],"published-print":{"date-parts":[[2006,7]]},"abstract":"<jats:p><jats:bold>BACKGROUND:\u2002<\/jats:bold> Improvement in donor return rates, especially among first\u2010time donors, may significantly improve the blood supply. There are few rigorous studies of the effectiveness of various approaches to donor recruitment, however.<\/jats:p><jats:p><jats:bold>STUDY DESIGN AND METHODS:\u2002<\/jats:bold> By use of a single\u2010blind, randomized trial design, 6919 post\u2010September 11, 2001, first\u2010time donors were randomly assigned into the following intervention arms: T\u2010shirt incentive versus none, recruitment scripts with a patient story (Script\u2003A) versus a complimentary message including the donor\u2019s blood type (Script\u2003B), and telephone versus e\u2010mail recruitment. Our primary outcome was a second donation within 6\u2003months. Rate ratios (RRs) and 95\u2003percent confidence intervals (95% CIs) were calculated with Taylor series methods.<\/jats:p><jats:p><jats:bold>RESULTS:\u2002<\/jats:bold> A total of 1421 (20.5%) first\u2010time donors returned within the 6\u2003months, including 1252 with a second and 169 with both second and third donations. The T\u2010shirt incentive was not effective in increasing returns compared to no incentive (20.5% vs. 20.6%; RR, 0.99; 95% CI, 0.91\u20101.09). Script\u2003A was significantly more effective than Script\u2003B (22.2% vs. 18.9%; RR, 1.18; 95% CI, 1.07\u20101.29). E\u2010mail was substantially less effective than telephone recruitment (13.2% vs. 27.8%; RR, 0.48; 95% CI, 0.40\u20100.57).<\/jats:p><jats:p><jats:bold>CONCLUSIONS:\u2002<\/jats:bold> A T\u2010shirt incentive had no apparent effect, but an empathetic message significantly improved the return donation rate. E\u2010mail recruitment was substantially less effective than telephone recruitment, perhaps due to technical problems. The study illustrates the utility of the randomized clinical trial study design for testing donor recruitment strategies.<\/jats:p>","DOI":"10.1111\/j.1537-2995.2006.00856.x","type":"journal-article","created":{"date-parts":[[2006,6,26]],"date-time":"2006-06-26T15:01:31Z","timestamp":1151334091000},"page":"1090-1096","source":"Crossref","is-referenced-by-count":56,"title":["A randomized trial of blood donor recruitment strategies"],"prefix":"10.1111","volume":"46","author":[{"given":"Pascale","family":"Reich","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Paula","family":"Roberts","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nancy","family":"Laabs","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Artina","family":"Chinn","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Patrick","family":"McEvoy","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nora","family":"Hirschler","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Edward L.","family":"Murphy","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2006,6,26]]},"reference":[{"key":"e_1_2_6_2_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.1977.17277151916.x"},{"key":"e_1_2_6_3_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.1987.27287150200.x"},{"key":"e_1_2_6_4_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0887-7963(99)80088-1"},{"key":"e_1_2_6_5_2","doi-asserted-by":"publisher","DOI":"10.1053\/tmrv.2002.31461"},{"key":"e_1_2_6_6_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.1984.24585017828.x"},{"key":"e_1_2_6_7_2","doi-asserted-by":"publisher","DOI":"10.1128\/JCM.39.8.2850-2855.2001"},{"key":"e_1_2_6_8_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.1994.34794330012.x"},{"key":"e_1_2_6_9_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.1975.15275122812.x"},{"key":"e_1_2_6_10_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.1991.31291142944.x"},{"key":"e_1_2_6_11_2","doi-asserted-by":"publisher","DOI":"10.1001\/jama.289.17.2246"},{"key":"e_1_2_6_12_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.1999.39101128.x"},{"key":"e_1_2_6_13_2","doi-asserted-by":"publisher","DOI":"10.1177\/014616727600300117"},{"key":"e_1_2_6_14_2","volume-title":"Epi Info [computer software].","year":"2004"},{"key":"e_1_2_6_15_2","doi-asserted-by":"publisher","DOI":"10.1037\/0278-6133.12.4.272"},{"key":"e_1_2_6_16_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.2003.00252.x"},{"key":"e_1_2_6_17_2","doi-asserted-by":"publisher","DOI":"10.1111\/j.1537-2995.2006.00831.x"},{"key":"e_1_2_6_18_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.1990.30590296381.x"},{"key":"e_1_2_6_19_2","doi-asserted-by":"publisher","DOI":"10.1177\/016327878600900403"},{"key":"e_1_2_6_20_2","doi-asserted-by":"crossref","first-page":"231","DOI":"10.1016\/S0749-3797(18)30720-7","article-title":"Cholesterol screening for blood donors: characteristics of screenees and determinants of follow\u2010up behavior","volume":"9","author":"Nichol KL","year":"1993","journal-title":"Am J Prev Med"},{"key":"e_1_2_6_21_2","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1097-0045(19970101)30:1<20::AID-PROS3>3.0.CO;2-P"},{"key":"e_1_2_6_22_2","doi-asserted-by":"publisher","DOI":"10.1046\/j.1537-2995.2003.00290.x"}],"container-title":["Transfusion"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1111%2Fj.1537-2995.2006.00856.x","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1111\/j.1537-2995.2006.00856.x","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,10,14]],"date-time":"2023-10-14T08:40:40Z","timestamp":1697272840000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/j.1537-2995.2006.00856.x"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2006,6,26]]},"references-count":21,"journal-issue":{"issue":"7","published-print":{"date-parts":[[2006,7]]}},"alternative-id":["10.1111\/j.1537-2995.2006.00856.x"],"URL":"https:\/\/doi.org\/10.1111\/j.1537-2995.2006.00856.x","archive":["Portico"],"relation":{},"ISSN":["0041-1132","1537-2995"],"issn-type":[{"value":"0041-1132","type":"print"},{"value":"1537-2995","type":"electronic"}],"subject":[],"published":{"date-parts":[[2006,6,26]]}}}