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The aims of the present study were to explore men's and women's beliefs about lifestyle, fertility and pregnancy, as well as where they seek advice.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Participants (2185 women and 221 men, six unspecified) from 104 countries completed a questionnaire that explored their beliefs about what was important for a healthy pregnancy and their advice\u2010seeking behaviours. Recruitment was via a Massive Open Online Course entitled \u2018Food as Medicine\u2019, with food, nutrient and health content. Comparisons of categorical data were performed using a chi\u2010squared test (<jats:italic>P<\/jats:italic>= 0.05).<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Eating a variety of fruits and vegetables and not smoking (both 93.7%) were the most frequently and equally ranked in the top\u2010five factors for a healthy pregnancy. Taking prenatal supplements (26.8%) was considered to be less important. Participants in Westernised countries ranked not smoking or drinking alcohol as being significantly more important than those in other countries. Overall, doctors (47.7%) were the most common source of fertility and pregnancy advice. Larger proportions of those aged &lt;40 years used the Internet (&lt;40 years 44.1%, &gt;40 years 18.2% \u03c7<jats:sup>2<\/jats:sup>= 152.7,<jats:italic>P<\/jats:italic>&lt; 0.01) and social media (&lt;40 years 16.1%, &gt;40 years 3.6%; \u03c7<jats:sup>2<\/jats:sup>= 110.18,<jats:italic>P<\/jats:italic>&lt; 0.01) for health information.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>There is disconnection between beliefs and actions regarding the lifestyle behaviours considered to be important for a healthy pregnancy, particularly nutrition. Pregnancy advice\u2010seeking has evolved, with younger men and women utilising the Internet and social media. Health professionals must consider new communication strategies to deliver evidence\u2010based lifestyle advice, particularly for younger men and women and where access to healthcare is limited.<\/jats:p><\/jats:sec>","DOI":"10.1111\/jhn.12554","type":"journal-article","created":{"date-parts":[[2018,4,16]],"date-time":"2018-04-16T15:43:44Z","timestamp":1523893424000},"page":"486-495","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":18,"title":["Beliefs and advice\u2010seeking behaviours for fertility and pregnancy: a cross\u2010sectional study of a global sample"],"prefix":"10.1111","volume":"31","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1595-0178","authenticated-orcid":false,"given":"R.","family":"Walker","sequence":"first","affiliation":[{"name":"Department of Nutrition, Dietetics and Food Monash University Notting Hill VIC Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"M.","family":"Blumfield","sequence":"additional","affiliation":[{"name":"Department of Nutrition, Dietetics and Food Monash University Notting Hill VIC Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"H.","family":"Truby","sequence":"additional","affiliation":[{"name":"Department of Nutrition, Dietetics and Food Monash University Notting Hill VIC Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2018,4,16]]},"reference":[{"key":"e_1_2_9_2_1","doi-asserted-by":"publisher","DOI":"10.1093\/humrep\/des176"},{"key":"e_1_2_9_3_1","doi-asserted-by":"publisher","DOI":"10.1093\/her\/18.2.156"},{"key":"e_1_2_9_4_1","doi-asserted-by":"publisher","DOI":"10.1093\/aje\/kwt334"},{"key":"e_1_2_9_5_1","doi-asserted-by":"publisher","DOI":"10.1155\/2016\/8454759"},{"key":"e_1_2_9_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/02646838.2015.1118021"},{"key":"e_1_2_9_7_1","unstructured":"World Health Organisation(2010)Is low dow alcohol expose during pregnancy harmful?http:\/\/www.euro.who.int\/en\/data-and-evidence\/evidence-informed-policy-making\/publications\/hen-summaries-of-network-members-reports\/is-low-dose-alcohol-exposure-during-pregnancy-harmful(accessed December 2017)."},{"key":"e_1_2_9_8_1","doi-asserted-by":"publisher","DOI":"10.1037\/a0013242"},{"key":"e_1_2_9_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0002-9378(00)70240-7"},{"key":"e_1_2_9_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ajog.2009.07.002"},{"key":"e_1_2_9_11_1","doi-asserted-by":"publisher","DOI":"10.1007\/s00431-009-1107-9"},{"key":"e_1_2_9_12_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1466-7657.2010.00807.x"},{"key":"e_1_2_9_13_1","first-page":"21","article-title":"Motivational interviewing 1: background, principles and application in healthcare","volume":"106","author":"Scott G","year":"2009","journal-title":"Nurs Times"},{"key":"e_1_2_9_14_1","doi-asserted-by":"crossref","first-page":"77","DOI":"10.37464\/2009.264.1753","article-title":"Couples perception regarding how lifestyle might affect fertility: results of a pilot study","volume":"26","author":"Homan G","year":"2009","journal-title":"Aust J Adv Nurs"},{"key":"e_1_2_9_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(14)60460-8"},{"key":"e_1_2_9_16_1","unstructured":"Australian Bureau of Statistics(2017)National Health Survey: First Results 2014\u20102015.http:\/\/www.abs.gov.au\/ausstats\/abs@.nsf\/Lookup\/by%20Subject\/4364.0.55.001~2014-15~Main%20Features~Exercise~29(accessed October 2017)."},{"key":"e_1_2_9_17_1","unstructured":"Centres for Disease Control(2013)State Indicator Report on Fruits and Vegetables 2013.https:\/\/www.cdc.gov\/nutrition\/downloads\/state-indicator-report-fruits-vegetables-2013.pdf(accessed Feb 2017)."},{"key":"e_1_2_9_18_1","doi-asserted-by":"publisher","DOI":"10.1080\/14622200410001669187"},{"key":"e_1_2_9_19_1","unstructured":"Australian Institute of Health and Welfare(2017)Smoking and Pregnancy.http:\/\/www.aihw.gov.au\/WorkArea\/DownloadAsset.aspx?id=60129553170(accessed December 2017)."},{"key":"e_1_2_9_20_1","unstructured":"Australian Institute of Health and Welfare(2017)Child health development & wellbeing \u2010 risk factors.https:\/\/www.aihw.gov.au\/getmedia\/ec088003-9cd4-4a74-9d9b-a27ad100aca0\/ah16-4-6-alcohol-risk-harm.pdf.aspx(accessed December 2017)."},{"key":"e_1_2_9_21_1","doi-asserted-by":"publisher","DOI":"10.4088\/PCC.v09n0608"},{"key":"e_1_2_9_22_1","unstructured":"Public Health England(2017)National diet and nutrition survey. 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