{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,6]],"date-time":"2026-03-06T15:00:40Z","timestamp":1772809240557,"version":"3.50.1"},"reference-count":76,"publisher":"Wiley","issue":"5","license":[{"start":{"date-parts":[[2025,10,27]],"date-time":"2025-10-27T00:00:00Z","timestamp":1761523200000},"content-version":"vor","delay-in-days":26,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["J Human Nutrition Diet"],"published-print":{"date-parts":[[2025,10]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background<\/jats:title>\n                    <jats:p>Sales and consumption of energy drinks (EDs) continue to rise, especially amongst young people, yet the reason remains unclear. In 2018, a campaign by Jamie Oliver resulted in a voluntary sales ban to under 16\u2010year\u2010olds. Also in 2018, the Department of Health and Social Care ran a consultation to end the sales of EDs to under 16\u2009s in England. In the Kings Speech (July 2024), the incoming Labour Government promised to restrict the sale of energy drinks to children. The aim of this mixed method study is to understand children and young people\u2032s perceptions of EDs in North East England UK, post the 2018 voluntary ban and to analyse consumption patterns via focus groups and a survey.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>\n                      Fifty students from Years 5 and 6 (\n                      <jats:italic>n<\/jats:italic>\n                      \u2009=\u200938 aged 9\u201311 years) and Year 9 (\n                      <jats:italic>n<\/jats:italic>\n                      \u2009=\u200912, aged 13\u201314 years) were involved in eight semi\u2010structured focus groups exploring perceptions of EDs; and twenty\u2010two Year nine students (aged 13\u201314 years) were involved in a survey measuring consumption of EDs and reasons for use.\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>This study presents a complex picture of children perceptions of EDs and the emergence of a new popular hydration drink, defined as those marketed as replenishing electrolytes, having low(er) sugar, and improving functional wellness. The survey reported that 81.8% consume EDs. More males consumed EDs in comparison to females and most consumed EDs 2\u20134 days a week. Qualitative analysis showed factors influencing consumption included marketing, brand association, taste, influence of friends and family, cost and easy access.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>Children and young people had a strong understanding around the use of branding and marketing as a powerful tool to encourage purchasing behaviours.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1111\/jhn.70140","type":"journal-article","created":{"date-parts":[[2025,10,28]],"date-time":"2025-10-28T12:52:46Z","timestamp":1761655966000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["A Mixed Method Study Exploring Children and Young People's Perception of Energy Drinks and Analysing Consumption Patterns"],"prefix":"10.1111","volume":"38","author":[{"given":"Grace","family":"Stewart","sequence":"first","affiliation":[{"name":"School of Health and Life Sciences Teesside University Middlesbrough UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4657-8938","authenticated-orcid":false,"given":"Amelia A.","family":"Lake","sequence":"additional","affiliation":[{"name":"School of Health and Life Sciences Teesside University Middlesbrough UK"},{"name":"Fuse, The Centre for Translational Research in Public Health Newcastle University Newcastle Upon Tyne UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0165-7552","authenticated-orcid":false,"given":"Helen J.","family":"Moore","sequence":"additional","affiliation":[{"name":"Fuse, The Centre for Translational Research in Public Health Newcastle University Newcastle Upon Tyne UK"},{"name":"School of Social Sciences Humanities and Law Teesside University Middlesbrough UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2025,10,27]]},"reference":[{"key":"e_1_2_13_2_1","doi-asserted-by":"publisher","DOI":"10.1136\/bmjopen-2015-010380"},{"key":"e_1_2_13_3_1","doi-asserted-by":"publisher","DOI":"10.1186\/s42269-022-00829-6"},{"key":"e_1_2_13_4_1","doi-asserted-by":"publisher","DOI":"10.1186\/1550-2783-10-1"},{"key":"e_1_2_13_5_1","volume-title":"Science of Beverages","author":"Grumezescu A.","year":"2019"},{"key":"e_1_2_13_6_1","doi-asserted-by":"publisher","DOI":"10.3390\/nu10111772"},{"key":"e_1_2_13_7_1","doi-asserted-by":"publisher","DOI":"10.1080\/20786204.2009.10873872"},{"key":"e_1_2_13_8_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyt.2017.00080"},{"key":"e_1_2_13_9_1","doi-asserted-by":"publisher","DOI":"10.1093\/jat\/bkae046"},{"key":"e_1_2_13_10_1","doi-asserted-by":"publisher","DOI":"10.1093\/sleep\/zsae230"},{"key":"e_1_2_13_11_1","unstructured":"European Food Safety Authority. 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