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As a result, we argue for greater attention to premarital interventions for engaged couples to help the next generation address the potential challenges created by these trends. After we briefly review the current state of premarital education and counseling, we examine four general, interrelated social trends: individualism and commitment ambivalence, changing attitudes about marriage, premarital relationship histories, and the omnipresent media environment. In addition, we offer four general proposals corresponding to these trends that we believe will enhance the future effectiveness of premarital interventions. 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