{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,12]],"date-time":"2026-03-12T06:52:43Z","timestamp":1773298363443,"version":"3.50.1"},"reference-count":23,"publisher":"Wiley","issue":"3","license":[{"start":{"date-parts":[[2020,9,6]],"date-time":"2020-09-06T00:00:00Z","timestamp":1599350400000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["J of Cosmetic Dermatology"],"published-print":{"date-parts":[[2021,3]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Background<\/jats:title><jats:p>There are multiple etiologies for hair thinning and loss, including genetic, hormonal, immune, scaring, and infectious. Hair loss treatment involves both surgical intervention and nonsurgical therapies such as pharmaceuticals, haircare products, vitamins, and low\u2010level laser therapy (LLLT). While pharmaceuticals have been extensively researched, the efficacy of other therapies remains inconclusive. With so many available treatments, consumers often research their options using search engines such as Google and\/or seek help from hair restoration physicians.<\/jats:p><\/jats:sec><jats:sec><jats:title>Aims<\/jats:title><jats:p>To identify and analyze changing trends in international consumer and physician interest in nonsurgical hair loss therapies.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Worldwide trends in Google searches of hair loss products (2004\u20102020) were compared with product prescription frequency surveys from members of the International Society of Hair Restoration Surgery (2004\u20102019, ~29% response rate).<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Minoxidil and finasteride were the most prescribed hair loss treatments, while \u201cminoxidil\u201d was the most \u201cGoogled\u201d term. Generic products were searched more often than their brand counterparts. Nutritionals and haircare prescriptions increased over time. LLLT was also increasingly prescribed, with Internet searches increasing following government regulation announcements. The COVID\u201019 pandemic initially negatively affected hair loss treatment searches, which have since returned to, and surpassed, pre\u2010pandemic levels.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>Regulations and social media have influence on consumer interest in hair loss products. A weak economy and coronavirus fears may persuade consumers to turn to cheaper hair loss treatment alternatives. Hair restoration specialists need to keep abreast of online trends to communicate effectively with their patients. Patients should be cognizant of the safety and efficacy of hair restoration treatments.<\/jats:p><\/jats:sec>","DOI":"10.1111\/jocd.13681","type":"journal-article","created":{"date-parts":[[2020,9,6]],"date-time":"2020-09-06T10:42:16Z","timestamp":1599388936000},"page":"929-936","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":10,"title":["The shifting preferences of patients and physicians in nonsurgical hair loss treatment"],"prefix":"10.1111","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8664-7723","authenticated-orcid":false,"given":"Aditya K.","family":"Gupta","sequence":"first","affiliation":[{"name":"Mediprobe Research Inc. London ON Canada"},{"name":"Department of Dermatology Faculty of Medicine University of Toronto Toronto ON Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1806-5561","authenticated-orcid":false,"given":"Emma M.","family":"Quinlan","sequence":"additional","affiliation":[{"name":"Mediprobe Research Inc. London ON Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ken L.","family":"Williams","sequence":"additional","affiliation":[{"name":"Orange County Hair Restoration Irvine CA USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2020,9,6]]},"reference":[{"key":"e_1_2_8_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/14656566.2020.1721463"},{"key":"e_1_2_8_3_1","doi-asserted-by":"publisher","DOI":"10.1007\/s40265-016-0629-5"},{"issue":"20","key":"e_1_2_8_4_1","first-page":"32109","article-title":"Oral minoxidil treatment for hair loss: A review of efficacy and safety","volume":"0190","author":"Randolph M","year":"2020","journal-title":"J Am Acad Dermatol"},{"key":"e_1_2_8_5_1","first-page":"1","article-title":"Meta\u2010analysis of photobiomodulation for the treatment of androgenetic alopecia","author":"Gupta AK","year":"2019","journal-title":"J Dermatol Treat"},{"key":"e_1_2_8_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/14764172.2017.1383613"},{"key":"e_1_2_8_7_1","first-page":"1","article-title":"Efficacy of non\u2010surgical treatments for androgenetic alopecia in men and women: a systematic review with network meta\u2010analyses, and an assessment of evidence quality","author":"Gupta AK","year":"2020","journal-title":"J Dermatol Treat"},{"issue":"2","key":"e_1_2_8_8_1","first-page":"44","article-title":"Optimizing treatment approaches in seborrheic dermatitis","volume":"6","author":"Goldenberg G","year":"2013","journal-title":"J Clin Aesthetic Dermatol"},{"issue":"20","key":"e_1_2_8_9_1","first-page":"30744","article-title":"Dietary supplements in dermatology: A review of the evidence for zinc, biotin, vitamin D, nicotinamide, and Polypodium","volume":"0190","author":"Thompson KG","year":"2020","journal-title":"J Am Acad Dermatol"},{"key":"e_1_2_8_10_1","unstructured":"PicardC.Here\u2019s the truth about those sugarbearhair vitamins that are causing a stir on the internet. Good Housekeeping. Published May 22 2019. Accessed July 23 2020.https:\/\/www.goodhousekeeping.com\/health\/diet\u2010nutrition\/a27531274\/sugar\u2010bear\u2010hair\u2010vitamins\/"},{"key":"e_1_2_8_11_1","doi-asserted-by":"publisher","DOI":"10.3390\/nu11051023"},{"key":"e_1_2_8_12_1","doi-asserted-by":"publisher","DOI":"10.1080\/07315724.2019.1684398"},{"key":"e_1_2_8_13_1","doi-asserted-by":"publisher","DOI":"10.5826\/dpc.0701a01"},{"key":"e_1_2_8_14_1","doi-asserted-by":"publisher","DOI":"10.1111\/jocd.12265"},{"key":"e_1_2_8_15_1","doi-asserted-by":"crossref","unstructured":"ISHRS.About. ISHRS. Published August 28 2017. Accessed July 17 2020.https:\/\/ishrs.org\/about\/","DOI":"10.33589\/28.1.0017"},{"key":"e_1_2_8_16_1","unstructured":"ISHRS.Statistics and Research. ISHRS. Published December 28 2017. Accessed July 6 2020.https:\/\/ishrs.org\/media\/statistics\u2010research\/"},{"key":"e_1_2_8_17_1","unstructured":"Google.Google Trends. Google Trends. 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