{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,8]],"date-time":"2026-10-08T20:51:33Z","timestamp":1791492693977,"version":"4.3.4"},"reference-count":17,"publisher":"Wiley","issue":"11","license":[{"start":{"date-parts":[[2022,7,19]],"date-time":"2022-07-19T00:00:00Z","timestamp":1658188800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"},{"start":{"date-parts":[[2022,7,19]],"date-time":"2022-07-19T00:00:00Z","timestamp":1658188800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["J of Cosmetic Dermatology"],"published-print":{"date-parts":[[2022,11]]},"abstract":"Abstract<\/jats:title>\n \n Background<\/jats:title>\n Public interest in hair loss topics and treatments can be observed by examining online trends, such as those monitored by Google Trends. Social media has also gained the interest of the dermatology community. Video\u2010based social media sites are being used to provide the public with informational content related to hair loss and treatments, but it may not always be unbiased or reliable.<\/jats:p>\n <\/jats:sec>\n \n Aims<\/jats:title>\n This research examined the interest in hair loss and treatment related trends in recent years through Google Trends, as well as examined what videos from YouTube and TikTok that the average person may encounter when performing searches related to hair loss and treatments.<\/jats:p>\n <\/jats:sec>\n \n Results<\/jats:title>\n Google Trends showed that the COVID\u201019 pandemic had an initial negative impact on interests of hair loss and treatment related topics, both worldwide and in the United States. External events, such as a celebrity receiving a hair transplant, can influence the interests of the general public with the topic. The social media sites showed that there was a high level of interest in the topics, approximately 25% of videos involved a medical professional, and many involved personal experiences or natural remedies.<\/jats:p>\n <\/jats:sec>\n \n Conclusions<\/jats:title>\n Interest in hair loss and treatments continues to grow. Clinicians should do their best to follow the current public interests and be aware of where patients may be obtaining information. Being aware of general interest trends online can benefit clinicians by allowing them to prepare their clinics for potential influxes.<\/jats:p>\n <\/jats:sec>","DOI":"10.1111\/jocd.15194","type":"journal-article","created":{"date-parts":[[2022,6,30]],"date-time":"2022-06-30T10:58:31Z","timestamp":1656586711000},"page":"5902-5909","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Hair loss treatment and restoration: Online interest trends and video\u2010based social media content"],"prefix":"10.1111","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8664-7723","authenticated-orcid":false,"given":"Aditya K.","family":"Gupta","sequence":"first","affiliation":[{"name":"Mediprobe Research Inc. London Ontario Canada"},{"name":"Department of Medicine, Division of Dermatology University of Toronto School of Medicine Toronto Ontario Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9352-3326","authenticated-orcid":false,"given":"Deanna C.","family":"Hall","sequence":"additional","affiliation":[{"name":"Mediprobe Research Inc. London Ontario Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2022,7,19]]},"reference":[{"key":"e_1_2_9_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/09546634.2018.1544405"},{"key":"e_1_2_9_3_1","doi-asserted-by":"publisher","DOI":"10.3949\/ccjm.88a.20014"},{"key":"e_1_2_9_4_1","unstructured":"2022 ISHRS practice census results. Published online 2022:28."},{"key":"e_1_2_9_5_1","unstructured":"Search engine market share worldwide 2022. Statista. Accessed May 20 2022.https:\/\/www.statista.com\/statistics\/216573\/worldwide\u2010market\u2010share\u2010of\u2010search\u2010engines\/"},{"key":"e_1_2_9_6_1","unstructured":"Google Trends.Google Trends. Accessed May 20 2022.https:\/\/trends.google.com\/trends\/"},{"key":"e_1_2_9_7_1","doi-asserted-by":"publisher","DOI":"10.1111\/bjd.16075"},{"key":"e_1_2_9_8_1","doi-asserted-by":"publisher","DOI":"10.1111\/jocd.13723"},{"key":"e_1_2_9_9_1","doi-asserted-by":"publisher","DOI":"10.1111\/dth.14244"},{"key":"e_1_2_9_10_1","doi-asserted-by":"publisher","DOI":"10.1111\/dth.13949"},{"key":"e_1_2_9_11_1","unstructured":"How to massively boost your blog traffic with these 5 awesome image stats.BuzzSumo.com. Accessed May 20 2022.https:\/\/buzzsumo.com\/blog\/how\u2010to\u2010massively\u2010boost\u2010your\u2010blog\u2010traffic\u2010with\u2010these\u20105\u2010awesome\u2010image\u2010stats\/"},{"key":"e_1_2_9_12_1","unstructured":"Self\u2010directed learning from YouTube. Think with Google. 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