{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,16]],"date-time":"2026-05-16T07:14:02Z","timestamp":1778915642843,"version":"3.51.4"},"reference-count":20,"publisher":"Wiley","issue":"9","license":[{"start":{"date-parts":[[2024,4,26]],"date-time":"2024-04-26T00:00:00Z","timestamp":1714089600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2024,4,26]],"date-time":"2024-04-26T00:00:00Z","timestamp":1714089600000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["J of Cosmetic Dermatology"],"published-print":{"date-parts":[[2024,9]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background<\/jats:title>\n                    <jats:p>Pattern hair loss, the most common form of hair loss, affects millions in the United States. Americans are increasingly seeking health information from social media. It would appear that healthcare professionals contribute relatively minimally to pattern hair loss content, thereby posing serious concerns for credibility and quality of information available to the general public.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Objectives<\/jats:title>\n                    <jats:p>This study evaluates popular pattern hair loss\u2010related content on Instagram, TikTok, and YouTube, aiming to understand effective engagement strategies for healthcare professionals on social media.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>The top 60 short\u2010form videos were extracted from Instagram, TikTok, and YouTube, using the search term \u201cpattern hair loss\u201d and inclusion of USA\u2010based accounts only. Videos were categorized by creator type (healthcare vs. non\u2010healthcare professional), content type (informational, interactional, and transactional), and analyzed for user engagement and quality, using engagement ratios and DISCERN scores, respectively.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>Healthcare professionals, especially dermatologists, play a crucial role in delivering credible information on social media, supported by higher DISCERN scores. Multi\u2010platform presence, frequent activity, and strategic content creation contributes to increased reach and engagement. Duration of short\u2010form videos does not impact engagement. The \u201cDuet\u201d or \u201cRemix\u201d options on TikTok, Instagram, and YouTube serve as a valuable tool for healthcare professionals to counter misinformation. Our study underscores the importance of optimizing educational impact provided by health care professionals at a time when the public increasingly relies on social media for medical information.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1111\/jocd.16352","type":"journal-article","created":{"date-parts":[[2024,4,26]],"date-time":"2024-04-26T05:45:10Z","timestamp":1714110310000},"page":"2779-2784","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Pattern hair loss and health care professionals: How well are we connecting with our audience?"],"prefix":"10.1111","volume":"23","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8664-7723","authenticated-orcid":false,"given":"Aditya K.","family":"Gupta","sequence":"first","affiliation":[{"name":"Division of Dermatology, Department of Medicine University of Toronto School of Medicine  Toronto Ontario Canada"},{"name":"Mediprobe Research Inc.  London Ontario Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sara","family":"Faour","sequence":"additional","affiliation":[{"name":"Mediprobe Research Inc.  London Ontario Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9359-9750","authenticated-orcid":false,"given":"Tong","family":"Wang","sequence":"additional","affiliation":[{"name":"Mediprobe Research Inc.  London Ontario Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7161-0322","authenticated-orcid":false,"given":"Shruthi Polla","family":"Ravi","sequence":"additional","affiliation":[{"name":"Mediprobe Research Inc.  London Ontario Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0691-640X","authenticated-orcid":false,"given":"Mesbah","family":"Talukder","sequence":"additional","affiliation":[{"name":"School of Pharmacy BRAC University  Dhaka Bangladesh"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2024,4,26]]},"reference":[{"key":"e_1_2_14_2_1","doi-asserted-by":"publisher","DOI":"10.3949\/CCJM.88A.20014"},{"key":"e_1_2_14_3_1","doi-asserted-by":"publisher","DOI":"10.1111\/JOCD.14132"},{"key":"e_1_2_14_4_1","doi-asserted-by":"publisher","DOI":"10.7759\/CUREUS.47760"},{"key":"e_1_2_14_5_1","article-title":"How are Americans using social Media for Health?\u2014public health post","author":"Chou WYS","year":"2021","journal-title":"Public Health Post"},{"issue":"4","key":"e_1_2_14_6_1","first-page":"482","article-title":"Dermatology on Instagram: an analysis of hashtags","volume":"17","author":"Park JH","year":"2018","journal-title":"J Drugs Dermatol"},{"key":"e_1_2_14_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/J.JDIN.2022.08.022"},{"key":"e_1_2_14_8_1","doi-asserted-by":"publisher","DOI":"10.1177\/1460458214540907"},{"key":"e_1_2_14_9_1","doi-asserted-by":"publisher","DOI":"10.1111\/JOCD.15605"},{"key":"e_1_2_14_10_1","doi-asserted-by":"publisher","DOI":"10.1136\/JECH.53.2.105"},{"key":"e_1_2_14_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/J.INTMAR.2020.05.001\/ASSET\/IMAGES\/LARGE\/10.1016_J.INTMAR.2020.05.001-FIG2.JPEG"},{"key":"e_1_2_14_12_1","unstructured":"DigitalKS.The United States of America\u2013DataReportal\u2013global Digital insights.2023. 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