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Screenshots were taken of Instagram users' profiles, including up to the 102 latest available Instagram posts. A number of Instagram cues were objectively retrieved, counted, and rated by independent trained cue coders from the screenshots. 100 unacquainted observers then judged the Big Five traits, self\u2010esteem, and narcissism on the basis of Instagram screenshots only.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>We identified Instagram account characteristics that were associated with users' personality traits (measured with self\u2010reports, informant reports, and self\u2010informant composites) and observers' zero\u2010acquaintance personality judgments. Personality judgments that were based on Instagram accounts demonstrated consensus and significantly converged with Instagram users' Big Five traits, self\u2010esteem, and narcissism across all three personality criteria. Averaged\u2010observer accuracy correlations for self\u2010informant composite scores ranged from <jats:italic>r<\/jats:italic>\u00a0=\u00a0.44 (<jats:italic>p<\/jats:italic>\u2009&lt;\u2009.001) for extraversion to <jats:italic>r<\/jats:italic>\u00a0=\u00a0.25 (<jats:italic>p<\/jats:italic>\u00a0=\u00a0.013) for conscientiousness.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>Our findings provide insight into cue processes of online self\u2010portrayal and impression formation on Instagram and the level of zero\u2010acquaintance accuracy.<\/jats:p><\/jats:sec>","DOI":"10.1111\/jopy.12756","type":"journal-article","created":{"date-parts":[[2022,7,15]],"date-time":"2022-07-15T08:18:34Z","timestamp":1657873114000},"page":"566-582","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":12,"title":["#Insta personality: Personality expression in Instagram accounts, impression formation, and accuracy of personality judgments at zero acquaintance"],"prefix":"10.1111","volume":"91","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6405-1160","authenticated-orcid":false,"given":"Sarah","family":"Osterholz","sequence":"first","affiliation":[{"name":"Department of Psychology Johannes Gutenberg University Mainz  Mainz Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5317-8708","authenticated-orcid":false,"given":"Emily I.","family":"Mosel","sequence":"additional","affiliation":[{"name":"Department of Psychology Johannes Gutenberg University Mainz  Mainz Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5736-9912","authenticated-orcid":false,"given":"Boris","family":"Egloff","sequence":"additional","affiliation":[{"name":"Department of Psychology Johannes Gutenberg University Mainz  Mainz Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2022,8,3]]},"reference":[{"key":"e_1_2_14_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.paid.2017.12.018"},{"key":"e_1_2_14_3_1","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9781316181959.005"},{"key":"e_1_2_14_4_1","doi-asserted-by":"publisher","DOI":"10.1177\/0956797609360756"},{"key":"e_1_2_14_5_1","first-page":"131","volume-title":"Handbook of self knowledge","author":"Back M. 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