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Our study examined an innovative intervention to reduce HBV stigma among men who have sex with men (MSM) in China. We extracted data from a randomized controlled trial conducted in May 2018, where the intervention consisted of crowdsourced images and videos to promote viral hepatitis testing and reduce HBV stigma. HBV stigma was assessed using a 20\u2010item scale at baseline and four weeks post\u2010enrolment. Participants were divided into three groups based on their exposure to intervention: full exposure, partial exposure and no exposure. Linear regression was used to determine associations between baseline stigma and participant characteristics. Data from 470 MSM were analysed. Mean participant age was 25\u00a0years old and 56% had less education than a college bachelor's degree. Full exposure to intervention was associated with significant stigma reduction (adjusted beta\u00a0=\u00a0\u22123.49; 95% CI\u00a0=\u00a0\u22126.11 to \u22120.87; <jats:italic>P<\/jats:italic>\u00a0=\u00a0.01), while partial exposure led to stigma reduction that was not statistically significant. The mean stigma score was 50.6 (SD\u00a0\u00b1\u00a014.7) at baseline, and stigma was most prominent regarding physical contact with HBV carriers. Greater HBV stigma was associated with not having a recent doctor's visit (adjusted beta\u00a0=\u00a04.35, 95% CI\u00a0=\u00a00.19 to 8.52; <jats:italic>P<\/jats:italic>\u00a0=\u00a0.04). In conclusion, crowdsourcing can decrease HBV stigma among MSM in China and may be useful in anti\u2010stigma campaigns for vulnerable populations in low\u2010 and middle\u2010income countries.<\/jats:p>","DOI":"10.1111\/jvh.13213","type":"journal-article","created":{"date-parts":[[2019,10,1]],"date-time":"2019-10-01T06:24:15Z","timestamp":1569911055000},"page":"135-142","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":17,"title":["A crowdsourced intervention to decrease hepatitis B stigma in men who have sex with men in China: A cohort study"],"prefix":"10.1111","volume":"27","author":[{"given":"Karen","family":"Shen","sequence":"first","affiliation":[{"name":"Department of Internal Medicine Washington University in St. Louis St. Louis MO USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3208-3050","authenticated-orcid":false,"given":"Nancy S.","family":"Yang","sequence":"additional","affiliation":[{"name":"University of Minnesota Medical School \u2013 Twin Cities Minneapolis MN USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wenting","family":"Huang","sequence":"additional","affiliation":[{"name":"University of North Carolina at Chapel Hill, Project China Guangzhou China"},{"name":"Social Entrepreneurship to Spur Health Global Guangzhou China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Thomas S.","family":"Fitzpatrick","sequence":"additional","affiliation":[{"name":"Department of Medicine University of Washington School of Medicine Seattle WA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Weiming","family":"Tang","sequence":"additional","affiliation":[{"name":"University of North Carolina at Chapel Hill, Project China Guangzhou China"},{"name":"Social Entrepreneurship to Spur Health Global Guangzhou China"},{"name":"Dermatology Hospital of Southern Medical University Guangzhou China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yang","family":"Zhao","sequence":"additional","affiliation":[{"name":"University of North Carolina at Chapel Hill, Project China Guangzhou China"},{"name":"School of Social Science University of Queensland Brisbane Queensland Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yehua","family":"Wang","sequence":"additional","affiliation":[{"name":"University of North Carolina at Chapel Hill, Project China Guangzhou China"},{"name":"Social Entrepreneurship to Spur Health Global Guangzhou China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Linghua","family":"Li","sequence":"additional","affiliation":[{"name":"Center for Infectious Diseases Guangzhou Eighth People\u2019s Hospital Guangzhou China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Joseph D.","family":"Tucker","sequence":"additional","affiliation":[{"name":"University of North Carolina at Chapel Hill, Project China Guangzhou China"},{"name":"Social Entrepreneurship to Spur Health Global Guangzhou China"},{"name":"Faculty of Infectious and Tropical Diseases London School of Hygiene and Tropical Medicine London UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2019,10,10]]},"reference":[{"key":"e_1_2_8_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/S2468-1253(18)30056-6"},{"key":"e_1_2_8_3_1","unstructured":"Health Certificate.Baidu Baike Web site.https:\/\/baike.baidu.com\/item\/%E5%81%A5%E5%BA%B7%E8%AF%81\/3716422. 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