{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,19]],"date-time":"2026-05-19T04:10:56Z","timestamp":1779163856673,"version":"3.51.4"},"reference-count":27,"publisher":"Wiley","issue":"3","license":[{"start":{"date-parts":[[2025,2,20]],"date-time":"2025-02-20T00:00:00Z","timestamp":1740009600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Maternal &amp;amp; Child Nutrition"],"published-print":{"date-parts":[[2025,7]]},"abstract":"<jats:title>ABSTRACT<\/jats:title><jats:p>Breastfeeding in UK Pakistani and Bangladeshi communities is positively and negatively influenced by cultural beliefs and practices. The LIFT (Learning about Infant Feeding Together) project aimed to understand the determinants of infant feeding in these target communities and to engage them in the development of a culturally specific and acceptable infant feeding intervention to support breastfeeding. Reported here is phase one of the LIFT project guided by the REPLACE approach (a framework for the development of community\u2010based interventions). The project involved an initial lengthy period of engagement with the target communities, using methods such as a community outreach event and identification of community peer group champions to help build trust. This was followed by iterative community workshops used to explore and build an understanding of infant feeding practices and the social norms and beliefs underlying these, and to assess community readiness to change. Consistent with previous research, the six key practices and beliefs identified from the workshops were: (1) Disparities between personal views versus cultural and normative barriers, (2) Family relationships and the influence on infant feeding decisions, (3) Pardah (modesty) and being unable to breastfeed in front of others, (4) Discarding colostrum (first breast milk), (5) Pre\u2010lacteal feeds (feeds within a few hours of birth and before any breast or formula milk has been given) and complementary feeding before the baby is 6 months old, and (6) The belief that bigger babies are better and that formula helps babies to grow. Participants perceived that Pakistani and Bangladeshi communities would be amenable to intervention that aimed to change some but not all of the infant feeding behaviours identified. Findings informed the co\u2010development of a culturally appropriate intervention toolkit to optimise infant feeding behaviour.<\/jats:p>","DOI":"10.1111\/mcn.70009","type":"journal-article","created":{"date-parts":[[2025,2,20]],"date-time":"2025-02-20T23:25:01Z","timestamp":1740093901000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Engaging South Asian Communities in the United Kingdom to Explore Infant Feeding Practices and Inform Intervention Development: Application of the REPLACE Approach"],"prefix":"10.1111","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2307-1285","authenticated-orcid":false,"given":"Kayleigh","family":"Kwah","sequence":"first","affiliation":[{"name":"Public Health and Applied Behaviour Change Laboratory University of Hertfordshire Hatfield UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4703-8121","authenticated-orcid":false,"given":"Maxine","family":"Sharps","sequence":"additional","affiliation":[{"name":"Health and Life Sciences, School of Applied Social Sciences De Montfort University Leicester UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Naomi","family":"Bartle","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kubra","family":"Choudhry","sequence":"additional","affiliation":[{"name":"School of Social Sciences and Humanities Coventry University Coventry UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jacqueline","family":"Blissett","sequence":"additional","affiliation":[{"name":"School of Life and Health Sciences Aston University Birmingham UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Katherine","family":"Brown","sequence":"additional","affiliation":[{"name":"Public Health and Applied Behaviour Change Laboratory University of Hertfordshire Hatfield UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2025,2,20]]},"reference":[{"key":"e_1_2_10_2_1","volume-title":"The REPLACE Approach: Supporting Communities to End FGM in the EU. 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N.Bartle M.Sharps K.Choudhry J.Blissett andK.Brown. Forthcoming. Application of the Behaviour Change Wheel to Optimise Infant Feeding in Bangladeshi and Pakistani Communities in the UK: Co\u2010Development of the Learning About Infant Feeding Together (LIFT) intervention."},{"key":"e_1_2_10_14_1","doi-asserted-by":"publisher","DOI":"10.1136\/bmjopen-2019-035347"},{"key":"e_1_2_10_15_1","doi-asserted-by":"publisher","DOI":"10.3390\/nu10111676"},{"key":"e_1_2_10_16_1","doi-asserted-by":"publisher","DOI":"10.1017\/S136898001700297X"},{"key":"e_1_2_10_17_1","unstructured":"McAndrew F. J.Thompson L.Fellows A.Large M.Speed andM. 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