{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,15]],"date-time":"2026-10-15T08:50:28Z","timestamp":1792054228560,"version":"4.4.0"},"reference-count":42,"publisher":"Wiley","issue":"4","license":[{"start":{"date-parts":[[2026,10,15]],"date-time":"2026-10-15T00:00:00Z","timestamp":1792022400000},"content-version":"vor","delay-in-days":14,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T00:00:00Z","timestamp":1790812800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"funder":[{"DOI":"10.13039\/100011271","name":"FP7 Coordination of Non-Community Research Programmes","doi-asserted-by":"publisher","award":["101128023"],"award-info":[{"award-number":["101128023"]}],"id":[{"id":"10.13039\/100011271","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Maternal &amp;amp; Child Nutrition"],"published-print":{"date-parts":[[2026,10]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:p>The first 1000 days of life are a critical period for establishing lifelong health and development. Breastfeeding, as part of the Nurturing Care Framework, provides unique immunological, nutritional, and psychosocial benefits, while also contributing to the prevention of obesity, diabetes, and other non\u2010communicable diseases (NCDs). Despite its well\u2010documented advantages, breastfeeding rates remain suboptimal across Europe due to systemic barriers such as insufficient parental leave, aggressive marketing of breastmilk substitutes, limited specialised training in breastfeeding support within health services and inadequate community support. Within the European Joint Action Prevent NCD (GA No. 101128023), Task 6.5 \u2018Baby\u2010Friendly Community and Health Services (BFC&amp;HS)\u2019 addresses this gap by implementing and scaling up the Norwegian best practice \u2018Baby\u2010Friendly Community Health Services\u2019 (BFCHS) in seven countries (Italy, Norway, Slovenia, Spain, Greece, Ukraine and Lithuania). The initiative applies to community and primary care settings, workplaces, educational institutions, and emergency response systems, with a focus on equity and vulnerable populations, through proactive outreach to underserved families, adaptation of services to local social and cultural contexts, coordinated care pathways between maternity and community services, and systematic monitoring of access and breastfeeding outcomes across key social determinants. The Task BFC&amp;HS is structured into five subtasks: preparatory context analysis and stakeholder engagement; implementation of the BFCHS guidance through a staged Baby\u2010Friendly designation process; capacity building via training and e\u2010learning; creation of breastfeeding\u2010friendly environments; and promotion of the Nurturing Care Framework. Methodology emphasises a settings\u2010based, multisectoral approach rooted in the Ottawa Charter, combining evidence\u2010based standards, monitoring with WHO\/UNICEF indicators, and transnational knowledge exchange. By integrating breastfeeding promotion within broader health strategies, the Task aims to embed supportive environments, strengthen local health systems, and reduce inequities and to contribute to the development and testing of a potentially scalable model for addressing NCD prevention and health equity through breastfeeding promotion across several European contexts.<\/jats:p>","DOI":"10.1111\/mcn.70229","type":"journal-article","created":{"date-parts":[[2026,10,15]],"date-time":"2026-10-15T08:39:11Z","timestamp":1792053551000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["The Baby\u2010Friendly Community and Health Services Initiative Within the Joint Action PreventNCD: Rationale, Structure and Methodology"],"prefix":"10.1111","volume":"22","author":[{"given":"Francesca","family":"Zambri","sequence":"first","affiliation":[{"name":"National Center for Disease Prevention and Health Promotion National Institute of Health Rome Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Flavia","family":"Splendore","sequence":"additional","affiliation":[{"name":"National Center for Disease Prevention and Health Promotion National Institute of Health Rome Italy"},{"name":"Department of Biomedicine and Prevention University of Rome Tor Vergata Rome Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0004-2994-3608","authenticated-orcid":false,"given":"Vincenza","family":"Di Stefano","sequence":"additional","affiliation":[{"name":"National Center for Disease Prevention and Health Promotion National Institute of Health Rome Italy"},{"name":"Department of Biomedicine and Prevention University of Rome Tor Vergata Rome Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anne","family":"Bergljot B\u00e6rug","sequence":"additional","affiliation":[{"name":"Norwegian Directorate of Health Oslo 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Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Annachiara","family":"Di Nolfi","sequence":"additional","affiliation":[{"name":"National Center for Disease Prevention and Health Promotion National Institute of Health Rome Italy"},{"name":"Department of Biomedicine and Prevention University of Rome Tor Vergata Rome Italy"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tja\u0161a","family":"Bon\u010da","sequence":"additional","affiliation":[{"name":"National Institute of Public Health Ljubljana Slovenia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Marta","family":"Garc\u00eda Sierra","sequence":"additional","affiliation":[{"name":"Epidemiology and Public Health Area, FISABIO Foundation \u2013 Public Health Valencia Spain"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ieva","family":"Gudanavi\u010dien\u0117","sequence":"additional","affiliation":[{"name":"Public Health Department Ministry of Health of the Republic of Lithuania Vilnius Lithuania"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nataliia","family":"Usenko","sequence":"additional","affiliation":[{"name":"Public Health Center of the Ministry of Health of Ukraine Kyiv Ukraine"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Venetia\u2010Maria","family":"Vraila","sequence":"additional","affiliation":[{"name":"Department of Social and Developmental Pediatrics Institute of Child Health Athens Greece"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Angela","family":"Giusti","sequence":"additional","affiliation":[{"name":"National Center for Disease Prevention and Health Promotion National Institute of Health Rome 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Children Food and Nutrition: Growing Well in a Changing World. Retrieved from.https:\/\/www.unicef.org\/media\/106506\/file\/The%20State%20of%20the%20World%E2%80%99s%20Children%202019.pdf."},{"key":"e_1_2_13_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(15)01024-7"},{"key":"e_1_2_13_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0140-6736(21)00394-9"},{"key":"e_1_2_13_31_1","unstructured":"World Cancer Research Fund (WCRF). (n.d.).Breastfeeding and Cancer. 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