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This review explains the role of ultraviolet (<jats:styled-content style=\"fixed-case\">UV<\/jats:styled-content>) filters, emollients, emulsifier systems and other components in a sunscreen, as well as trends in formulations in <jats:styled-content style=\"fixed-case\">E<\/jats:styled-content>urope, <jats:styled-content style=\"fixed-case\">N<\/jats:styled-content>orth <jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>merica, <jats:styled-content style=\"fixed-case\">L<\/jats:styled-content>atin <jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>merica, and Asia Pacific. Furthermore, it explains how sunscreen performance in terms of sun protection factor, <jats:styled-content style=\"fixed-case\">UVA<\/jats:styled-content> protection, and other metrics can be simulated. The role of sensory characteristics in assessing and improving compliance is also discussed. 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