{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,25]],"date-time":"2025-10-25T12:32:42Z","timestamp":1761395562930,"version":"3.40.5"},"reference-count":34,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2019,10,11]],"date-time":"2019-10-11T00:00:00Z","timestamp":1570752000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Photoderm Photoimm Photomed"],"published-print":{"date-parts":[[2020,3]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Background<\/jats:title><jats:p>Analysis of Internet search trends has been performed to evaluate interest in sun protection, artificial tanning, and skin cancers among the public, particularly in Western countries. This observational study aimed to investigate the relative popularity of search terms relating to sun protection, sunburn, skin cancers, and tanning used in Google Trends\u00ae in three South\u2010East Asian countries (Malaysia, Singapore, and Indonesia).<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>The relevant search terms were queried using the Google Trends\u00ae in each location and worldwide. The search volume indices were compared between locations and over a time period from January 1, 2004, to January 31, 2019. Correlations between \u201csunblock\u201d and \u201csunburn\u201d as well as \u201csunblock\u201d and search terms relating to skin cancers (\u201cskin cancer,\u201d \u201cmelanoma,\u201d \u201cbasal cell carcinoma,\u201d and \u201csquamous cell carcinoma\u201d) were evaluated.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>The favored search term relating to sun protection in this region was \u201csunblock\u201d despite the term itself being a misnomer. The relative popularity of searches for \u201csunblock\u201d also showed an increase over time and was generally higher compared with interest in sunburn, skin cancers, and artificial tanning practices. Positive correlations were noted between \u201csunblock\u201d and \u201csunburn\u201d in Malaysia and \u201csunblock\u201d and \u201cmelanoma\u201d in Singapore.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>Insights into search trends may assist public health promotion to raise awareness regarding sun protection and skin cancers in the region by targeting commonly used terms for each geographical location.<\/jats:p><\/jats:sec>","DOI":"10.1111\/phpp.12510","type":"journal-article","created":{"date-parts":[[2019,9,11]],"date-time":"2019-09-11T09:39:31Z","timestamp":1568194771000},"page":"83-89","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":12,"title":["Analysis of Internet searches using Google Trends to measure interest in sun protection and skin cancer in selected South\u2010East Asian populations"],"prefix":"10.1111","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9772-0087","authenticated-orcid":false,"given":"Zhenli","family":"Kwan","sequence":"first","affiliation":[{"name":"Division of Dermatology Department of Medicine Faculty of Medicine University of Malaya Kuala Lumpur Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shin Shen","family":"Yong","sequence":"additional","affiliation":[{"name":"Division of Dermatology Department of Medicine Faculty of Medicine University of Malaya Kuala Lumpur Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Suganthy","family":"Robinson","sequence":"additional","affiliation":[{"name":"Department of Dermatology Hospital Kuala Lumpur Kuala Lumpur Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2019,10,11]]},"reference":[{"volume-title":"Singapore Cancer Registry Annual Registry Report 2015","year":"2017","author":"National Registry of Diseases Office","key":"e_1_2_8_2_1"},{"volume-title":"Malaysian National Cancer Registry Report 2007\u20132011","year":"2015","author":"Azizah Ab M","key":"e_1_2_8_3_1"},{"issue":"9","key":"e_1_2_8_4_1","first-page":"471","article-title":"Sun protection in Singapore's schools","volume":"46","author":"Nyiri P","year":"2005","journal-title":"Singapore Med J"},{"key":"e_1_2_8_5_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10552-012-9974-1"},{"issue":"3","key":"e_1_2_8_6_1","first-page":"391","article-title":"Effects of sun exposure on 25(OH) vitamin D concentration in urban and rural women in Malaysia","volume":"22","author":"Nurbazlin M","year":"2013","journal-title":"Asia Pac J Clin Nutr"},{"issue":"1","key":"e_1_2_8_7_1","doi-asserted-by":"crossref","DOI":"10.5070\/D3211025439","article-title":"Comparing burden of dermatologic disease to search interest on Google trends","volume":"21","author":"Whitsitt J","year":"2015","journal-title":"Dermatol Online J"},{"key":"e_1_2_8_8_1","doi-asserted-by":"publisher","DOI":"10.1097\/DER.0000000000000273"},{"key":"e_1_2_8_9_1","doi-asserted-by":"publisher","DOI":"10.1097\/PRS.0000000000005045"},{"key":"e_1_2_8_10_1","doi-asserted-by":"publisher","DOI":"10.1093\/asj\/sjy267"},{"key":"e_1_2_8_11_1","doi-asserted-by":"publisher","DOI":"10.1001\/jamadermatol.2015.1216"},{"key":"e_1_2_8_12_1","doi-asserted-by":"publisher","DOI":"10.1097\/DSS.0000000000001270"},{"key":"e_1_2_8_13_1","doi-asserted-by":"publisher","DOI":"10.1001\/jamadermatol.2015.3008"},{"key":"e_1_2_8_14_1","doi-asserted-by":"publisher","DOI":"10.1177\/0890117118811754"},{"key":"e_1_2_8_15_1","doi-asserted-by":"publisher","DOI":"10.1111\/phpp.12425"},{"key":"e_1_2_8_16_1","doi-asserted-by":"publisher","DOI":"10.1111\/phpp.12289"},{"key":"e_1_2_8_17_1","doi-asserted-by":"publisher","DOI":"10.1111\/ijd.13601"},{"key":"e_1_2_8_18_1","unstructured":"StatCounter.Search Engine Market Share in Malaysia \u2013 June 2019. StatCounter GlobalStats.http:\/\/gs.statcounter.com\/search-engine-market-share\/all\/malaysia. Accessed July 25 2019."},{"key":"e_1_2_8_19_1","unstructured":"StatCounter.Search Engine Market Share in Singapore \u2013 June 2019. StatCounter GlobalStats.http:\/\/gs.statcounter.com\/search-engine-market-share\/all\/singapore. Accessed July 25 2019."},{"key":"e_1_2_8_20_1","unstructured":"StatCounter.Search Engine Market Share in Indonesia \u2013 June 2019. StatCounter GlobalStats.http:\/\/gs.statcounter.com\/search-engine-market-share\/all\/indonesia. 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