{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,11]],"date-time":"2026-09-11T18:24:14Z","timestamp":1789151054165,"version":"build-2803163510"},"reference-count":9,"publisher":"Wiley","issue":"4","license":[{"start":{"date-parts":[[2025,6,11]],"date-time":"2025-06-11T00:00:00Z","timestamp":1749600000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Photoderm Photoimm Photomed"],"published-print":{"date-parts":[[2025,7]]},"abstract":"<jats:title>ABSTRACT<\/jats:title><jats:sec><jats:title>Background\/Purpose<\/jats:title><jats:p>South Asians form a substantial proportion of Canada's Skin of Color (SOC) population, yet limited knowledge exists about their sun protection beliefs, attitudes, and practices. This study aimed to explore these factors.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>A cross\u2010sectional survey was conducted from April to October 2024 to evaluate sun protection factors among South Asian adults in British Columbia. Sixty\u2010two participants were recruited, with a 90% response rate, using convenience sampling through outreach events and social media.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Most were born in Canada or South Asia, and 41% were aged 25\u201334\u2009years. More females (43%) used sunscreen daily compared to males (12%). Although 69% believed in sun protection health benefits, 30% rarely or never wore sunscreen. Motivators included preventing sunburn (68%), maintaining youthful skin (65%), and reducing skin cancer risk (63%). A minority (25%) used sun protection to achieve a lighter skin complexion. Most were unsure if religious coverings provided adequate protection. Social media (41%) was the most common source of information. Barriers included forgetfulness (69%), low perceived risk (41%), discomfort (24%), and cosmetic concerns (17%) like \u201cwhite cast\u201d (61%). Preferences for organic versus inorganic sunscreens were mixed.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>Most valued sun protection for health, preventing sunburn, photoaging, and reducing skin cancer risk, despite lower baseline risk relative to those with European ancestry. Social media presents an opportunity for targeted outreach. Australia has recently tailored sunscreen recommendations based on skin type, recognizing variability in risks and sun protective needs among their diverse population. Similar approaches could be considered in Canada to better address the needs of SOC populations.<\/jats:p><\/jats:sec>","DOI":"10.1111\/phpp.70029","type":"journal-article","created":{"date-parts":[[2025,6,12]],"date-time":"2025-06-12T00:09:11Z","timestamp":1749686951000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Beliefs and Attitudes Towards Sunscreen and Sun Protection Practices Among South Asians in British Columbia: A Survey Study"],"prefix":"10.1111","volume":"41","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6434-4780","authenticated-orcid":false,"given":"Harman","family":"Toor","sequence":"first","affiliation":[{"name":"Department of Dermatology and Skin Science University of British Columbia  Vancouver British Columbia Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mahtab S.","family":"Gill","sequence":"additional","affiliation":[{"name":"Faculty of Medicine University of British Columbia  Vancouver British Columbia Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tashmeeta","family":"Ahad","sequence":"additional","affiliation":[{"name":"Department of Dermatology and Skin Science University of British Columbia  Vancouver British Columbia Canada"},{"name":"Vancouver Coastal Health Research Institute  Vancouver British Columbia Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2025,6,11]]},"reference":[{"key":"e_1_2_8_2_1","unstructured":"Government of Canada SC \u201cThe Daily\u2014Immigrants Make up the Largest Share of the Population in Over 150\u2009Years and Continue to Shape Who We Are as Canadians \u201dOctober 26 2022 accessed November 5 2024 https:\/\/www150.statcan.gc.ca\/n1\/daily\u2010quotidien\/221026\/dq221026a\u2010eng.htm."},{"key":"e_1_2_8_3_1","unstructured":"Canadian Dermatology Association \u201cSunscreen and Benzene Update \u201daccessed November 15 2024 https:\/\/dermatology.ca\/public\u2010patients\/sun\u2010protection\/sunscreen\u2010and\u2010benzene\u2010update\/."},{"key":"e_1_2_8_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.anzjph.2023.100117"},{"key":"e_1_2_8_5_1","doi-asserted-by":"publisher","DOI":"10.1177\/12034754211061074"},{"key":"e_1_2_8_6_1","doi-asserted-by":"publisher","DOI":"10.1111\/jocd.15049"},{"key":"e_1_2_8_7_1","doi-asserted-by":"publisher","DOI":"10.1002\/ski2.432"},{"key":"e_1_2_8_8_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jaad.2005.08.063"},{"key":"e_1_2_8_9_1","doi-asserted-by":"publisher","DOI":"10.1093\/bjd\/ljac046"},{"key":"e_1_2_8_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jdin.2023.05.004"}],"container-title":["Photodermatology, Photoimmunology &amp; Photomedicine"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1111\/phpp.70029","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,29]],"date-time":"2025-07-29T05:45:58Z","timestamp":1753767958000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/phpp.70029"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,6,11]]},"references-count":9,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2025,7]]}},"alternative-id":["10.1111\/phpp.70029"],"URL":"https:\/\/doi.org\/10.1111\/phpp.70029","archive":["Portico"],"relation":{},"ISSN":["0905-4383","1600-0781"],"issn-type":[{"value":"0905-4383","type":"print"},{"value":"1600-0781","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,6,11]]},"assertion":[{"value":"2024-12-30","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-05-26","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-06-11","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}],"article-number":"e70029"}}