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Much past work has investigated approach and avoidance motivation, but little work has investigated frontal asymmetry in the face of motivational conflict in part because of the inherent conflict between avoidance motivation and motivational conflict. The current study sought to disentangle the existing confound between avoidance motivation and motivational conflict. In the study, participants selected the likelihood of viewing negative (vs. positive) images for zero reward points (avoidance only condition), or negative (vs. positive) images for the chance to win reward points (approach\u2013avoidance conflict conditions). Participants exhibited greater relative right frontal asymmetry while making percent likelihood selections in the approach\u2013avoidance conflict conditions relative to the avoidance only conditions. Additionally, participants exhibited greater relative right frontal asymmetry while viewing disgust images during trials with the greatest approach\u2013avoidance conflict relative to trials with the lowest approach\u2013avoidance conflict. Together, these results suggest that motivational conflict, and not avoidance motivation, is associated with greater relative right frontal activity.<\/jats:p>","DOI":"10.1111\/psyp.13780","type":"journal-article","created":{"date-parts":[[2021,2,8]],"date-time":"2021-02-08T05:08:25Z","timestamp":1612760905000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":16,"title":["Frontal Asymmetry in an approach\u2013avoidance conflict paradigm"],"prefix":"10.1111","volume":"58","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2130-042X","authenticated-orcid":false,"given":"Micayla F.","family":"Lacey","sequence":"first","affiliation":[{"name":"Department of Psychology The University of Alabama Tuscaloosa AL USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Philip A.","family":"Gable","sequence":"additional","affiliation":[{"name":"Department of Psychology The University of Alabama Tuscaloosa AL USA"},{"name":"Department of Psychology University of Delaware Newark DE USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2021,2,5]]},"reference":[{"key":"e_1_2_6_2_1","doi-asserted-by":"publisher","DOI":"10.1111\/psyp.13028"},{"key":"e_1_2_6_3_1","doi-asserted-by":"publisher","DOI":"10.1002\/hbm.22639"},{"key":"e_1_2_6_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.bbr.2011.08.003"},{"key":"e_1_2_6_5_1","first-page":"1","volume-title":"Ocular correction ICA","author":"Brain Products","year":"2013"},{"key":"e_1_2_6_6_1","doi-asserted-by":"publisher","DOI":"10.1037\/0735-7044.117.1.11"},{"key":"e_1_2_6_7_1","doi-asserted-by":"publisher","DOI":"10.1097\/00001756-199810050-00019"},{"key":"e_1_2_6_8_1","doi-asserted-by":"publisher","DOI":"10.1037\/a0013965"},{"key":"e_1_2_6_9_1","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.67.2.319"},{"key":"e_1_2_6_10_1","doi-asserted-by":"publisher","DOI":"10.1093\/scan\/nsw140"},{"key":"e_1_2_6_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.biopsycho.2004.03.002"},{"key":"e_1_2_6_12_1","first-page":"39","volume-title":"Approaches to emotion","author":"Davidson R. 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