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However, the mechanisms underlying neural habituation to hedonic rewards (attainment of pleasure) and eudaimonic rewards (attainment of meaning and self\u2010realization) and their implications for longitudinal changes in well\u2010being remain unknown. By operationalizing hedonic rewards as \u201cwinning money for oneself\u201d and eudaimonic rewards as \u201cwinning money for a charity\u201d, 78 participants (41 women, aged from 17 to 24\u00a0years) completed a revised monetary gambling task during event\u2010related potential (ERP) recording. Subsequently, the participants\u2019 well\u2010being was measured after one year. The results showed that the reward positivity (RewP) effect readily decreased as the hedonic rewards were repeated, whereas the RewP effect in response to eudaimonic rewards was relatively sustained over time. Moreover, the declining RewP effect for repeated eudaimonic rewards was marginally positively associated with longitudinal decreases in well\u2010being. These findings demonstrate at the neural level that sensitivity to repeated hedonic rewards is more prone to decrease than sensitivity to repeated eudaimonic rewards, and sustained eudaimonic reward sensitivity in the short term has greater implications for changes in well\u2010being in the long term.<\/jats:p>","DOI":"10.1111\/psyp.13977","type":"journal-article","created":{"date-parts":[[2021,11,30]],"date-time":"2021-11-30T22:38:24Z","timestamp":1638311904000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":13,"title":["The neural habituation to hedonic and eudaimonic rewards: Evidence from reward positivity"],"prefix":"10.1111","volume":"59","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4440-6980","authenticated-orcid":false,"given":"Yangmei","family":"Luo","sequence":"first","affiliation":[{"name":"School of Psychology, Shaanxi Key Laboratory of Behavior and Cognitive Neuroscience, Shaanxi Key Research Center of 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