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Results further show that when identical risk information was provided, participants evaluated nuclear power more negatively compared with solar power. The affect associated with the hazard <jats:italic>per se<\/jats:italic> influenced the interpretation of the new information. Furthermore, the affect experienced in the situation fully mediated the evaluation of the negative outcomes of a hazard. People's reliance on the affect heuristic is a challenge for acceptance of cost\u2010benefit analyses because equally negative outcomes are differently evaluated depending on the cause. 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