{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,26]],"date-time":"2026-09-26T07:09:46Z","timestamp":1790406586762,"version":"4.1.0"},"reference-count":44,"publisher":"Wiley","issue":"3pt2","license":[{"start":{"date-parts":[[2013,11,26]],"date-time":"2013-11-26T00:00:00Z","timestamp":1385424000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"funder":[{"DOI":"10.13039\/501100000923","name":"Australian Research Council","doi-asserted-by":"publisher","award":["LP100100408"],"award-info":[{"award-number":["LP100100408"]}],"id":[{"id":"10.13039\/501100000923","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Australian Governments through Australian Red Cross Blood Service","award":["LP100100408"],"award-info":[{"award-number":["LP100100408"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Transfusion"],"published-print":{"date-parts":[[2014,3]]},"abstract":"<jats:sec><jats:title>Background<\/jats:title><jats:p>Demand for plasma\u2010derived products, and consequently plasmapheresis donors, continues to increase. This study aims to identify the factors that facilitate the persuasion success of conversations with whole blood (<jats:styled-content style=\"fixed-case\">WB<\/jats:styled-content>) donors to convert to plasmapheresis donation within a voluntary nonremunerated context.<\/jats:p><\/jats:sec><jats:sec><jats:title>Study Design and Methods<\/jats:title><jats:p>Surveys were sent to <jats:styled-content style=\"fixed-case\">WB<\/jats:styled-content> donors after a plasmapheresis conversion conversation with a blood collection agency (BCA) staff member: in center (Sample\u20091) or via a call center (Sample\u20092). Participants reported the number of donor\u2010initiated and BCA\u2010initiated conversations about plasma, experienced in the prior 12 months. Perceptions of the most recent conversation, donor oriented and conversion oriented, were also reported. The <jats:styled-content style=\"fixed-case\">BCA<\/jats:styled-content> provided <jats:styled-content style=\"fixed-case\">WB<\/jats:styled-content> donation history for the prior 5 years. Participants' intentions to make a first plasmapheresis donation were captured and any subsequent plasmapheresis donation was objectively recorded.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Conversion rates were higher for in\u2010center than call center\u2013based conversations. For both samples, path analyses revealed that intentions are associated with conversion. Prior <jats:styled-content style=\"fixed-case\">WB<\/jats:styled-content> donations are negatively associated, while donor\u2010initiated and donor\u2010orientated conversations are positively associated with conversion intentions. Results for agent\u2010initiated conversations and conversion\u2010orientated conversations were mixed across samples.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>Converting suitable <jats:styled-content style=\"fixed-case\">WB<\/jats:styled-content> donors to plasmapheresis is best achieved early in the donor's career using face\u2010to\u2010face conversations with collection center staff. <jats:styled-content style=\"fixed-case\">BCA<\/jats:styled-content>s should facilitate donor\u2010initiated conversations through promotional campaigns that encourage donors to approach staff. Conversations that focus on donors' needs and welfare more effectively encourage conversion intentions than those perceived as pushing the requirements of the <jats:styled-content style=\"fixed-case\">BCA<\/jats:styled-content>.<\/jats:p><\/jats:sec>","DOI":"10.1111\/trf.12500","type":"journal-article","created":{"date-parts":[[2013,11,26]],"date-time":"2013-11-26T10:54:11Z","timestamp":1385463251000},"page":"848-855","source":"Crossref","is-referenced-by-count":30,"title":["Asking for something different from our donors: factors influencing persuasion success"],"prefix":"10.1111","volume":"54","author":[{"given":"Kathleen L.","family":"Bagot","sequence":"first","affiliation":[{"name":"School of Psychology The University of Queensland  St Lucia Queensland Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Liliana L.","family":"Bove","sequence":"additional","affiliation":[{"name":"Department of Management &amp; Marketing The University of Melbourne  Melbourne Victoria Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Barbara M.","family":"Masser","sequence":"additional","affiliation":[{"name":"School of Psychology The University of Queensland  St Lucia Queensland Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Katherine M.","family":"White","sequence":"additional","affiliation":[{"name":"School of Psychology and Counselling Queensland University of Technology  Brisbane Queensland Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2013,11,26]]},"reference":[{"key":"e_1_2_9_2_1","unstructured":"National Blood Authority Australia.Annual Report 2011\u20102012.2012. p. 232."},{"key":"e_1_2_9_3_1","doi-asserted-by":"publisher","DOI":"10.3233\/PPL-2009-0250"},{"key":"e_1_2_9_4_1","unstructured":"National Blood Authority.The supply and use of plasma products in Australia. 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