{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,1]],"date-time":"2026-08-01T03:29:11Z","timestamp":1785554951048,"version":"3.56.0"},"reference-count":4,"publisher":"Wiley","issue":"3","license":[{"start":{"date-parts":[[2024,12,22]],"date-time":"2024-12-22T00:00:00Z","timestamp":1734825600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"}],"funder":[{"DOI":"10.13039\/100000038","name":"U.S. Food and Drug Administration","doi-asserted-by":"publisher","award":["75F40119P10697"],"award-info":[{"award-number":["75F40119P10697"]}],"id":[{"id":"10.13039\/100000038","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Transfusion"],"published-print":{"date-parts":[[2025,3]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Background<\/jats:title><jats:p>The Assessing Donor Variability and New Concepts in Eligibility (ADVANCE) study was a multicenter cross\u2010organizational collaboration to collect data to inform possible changes in blood donor selection criteria for men who have sex with men. Multiple recruitment approaches were used, and these may be applicable to current efforts in LGBTQ+ community engagement to recruit new blood donors.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Fieldwork for ADVANCE was a partnership between blood collection organizations (BCOs) and LGBTQ+ community organizations. First, we had to establish relationships with these organizations based on trust and commitment to common objectives. We developed recruitment materials for online and printed distribution. We worked directly with organizations in each community to tailor outreach. Approaches changed over the course of the COVID\u201019 pandemic.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>The study website was a portal for general information about donation policy, the study itself, scheduling study visits, and news stories. It was important to evolve outreach messages and approaches over time. Study team members created changing content and posting schedules on the website and social media platforms. We also worked with community and social media influencers to raise community awareness about the study. Later in the pandemic, we were able to recruit at in\u2010person community events. These in\u2010person events were our most successful outreach.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion<\/jats:title><jats:p>The partnerships with LGBTQ+ community organizations, diversity promotion groups, and other members of the community were instrumental in making ADVANCE a success. The approaches we used for the study may be valuable for BCO outreach to attract new blood donors.<\/jats:p><\/jats:sec>","DOI":"10.1111\/trf.18098","type":"journal-article","created":{"date-parts":[[2024,12,22]],"date-time":"2024-12-22T22:56:36Z","timestamp":1734908196000},"page":"435-445","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["How do we engage with the lesbian, gay, bisexual, and transgender community in blood donation and research? Reflections from the Assessing Donor Variability and New Concepts in Eligibility study"],"prefix":"10.1111","volume":"65","author":[{"given":"Lauren A.","family":"Crowder","sequence":"first","affiliation":[{"name":"Independent Consultant  Hanover Maryland USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rita","family":"Reik","sequence":"additional","affiliation":[{"name":"OneBlood  Orlando Florida USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Susan L.","family":"Stramer","sequence":"additional","affiliation":[{"name":"Independent Consultant  North Potomac Maryland USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6311-6268","authenticated-orcid":false,"given":"Barbee I.","family":"Whitaker","sequence":"additional","affiliation":[{"name":"US Food and Drug Administration  White Oak Maryland 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USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rodney","family":"Wilson","sequence":"additional","affiliation":[{"name":"America Red Cross  Washington DC USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3614-2353","authenticated-orcid":false,"given":"Suchitra","family":"Pandey","sequence":"additional","affiliation":[{"name":"Stanford Blood Center Stanford University  Palo Alto California USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6251-366X","authenticated-orcid":false,"given":"Brian","family":"Custer","sequence":"additional","affiliation":[{"name":"Vitalant Research Institute  San Francisco California USA"},{"name":"Department of Laboratory Medicine University of California San Francisco  San Francisco California USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2024,12,22]]},"reference":[{"key":"e_1_2_12_2_1","doi-asserted-by":"publisher","DOI":"10.1111\/trf.17515"},{"key":"e_1_2_12_3_1","unstructured":"O'BrienJ.Tinder and Human Rights Campaign partner to end LGBTQIA+ blood bans.2022.https:\/\/www.mmm\u2010online.com\/home\/channel\/tinder\u2010and\u2010human\u2010rights\u2010campaign\u2010partner\u2010to\u2010end\u2010lgbtqia\u2010blood\u2010bans\/#:~:text=Tinder%20CEO%20Renate%20Nyborg%20characterized as%20%22outdated%20and%20discriminatory.%22&text=Tinder%20and%20the%20Human%20Rights LGBTQIA%2B%20community%20in%20the%20U.S"},{"key":"e_1_2_12_4_1","unstructured":"ADVANCE Story Board.https:\/\/storymaps.arcgis.com\/stories\/463eb3b088934047b0a86044c3af62bf"},{"key":"e_1_2_12_5_1","volume-title":"Recommendations for evaluating donor eligibility using individual risk\u2010based questions to reduce the risk of human immunodeficiency 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