{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,7,30]],"date-time":"2025-07-30T12:45:14Z","timestamp":1753879514779,"version":"3.41.2"},"reference-count":23,"publisher":"Wiley","issue":"7","license":[{"start":{"date-parts":[[2025,4,23]],"date-time":"2025-04-23T00:00:00Z","timestamp":1745366400000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100002467","name":"Dankook University","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100002467","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Transfusion"],"published-print":{"date-parts":[[2025,7]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Background<\/jats:title><jats:p>This study aimed to identify how hematopoietic stem cell (HSC) donation is portrayed in YouTube content and analyze the characteristics of these materials.<\/jats:p><\/jats:sec><jats:sec><jats:title>Study Design and Methods<\/jats:title><jats:p>A search was conducted on YouTube using the terms \u201chematopoietic stem cell\u201d and \u201cdonation\u201d in the Korean language, yielding 113 videos for analysis. General characteristics (video length and view counts) and video attributes (uploader types, speakers, donation methods, and content purpose) were analyzed. Content analysis was performed to examine the topics covered and experiences portrayed in the videos.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Personal uploaders contributed the largest proportion of videos (39.82%), with laypersons being the predominant speakers (52.21%). In information delivery videos, the necessity of donation and transplantation was the most frequently mentioned theme, while positive emotions after donation were the predominant theme in experience\u2010sharing videos. Both informal and official videos presented diverse content regarding HSC donation.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion<\/jats:title><jats:p>YouTube serves as an effective platform for disseminating HSC donation information through both informal and official channels, though content could be enhanced by providing more comprehensive coverage of critical aspects such as post\u2010donation care and commitment implications.<\/jats:p><\/jats:sec>","DOI":"10.1111\/trf.18259","type":"journal-article","created":{"date-parts":[[2025,4,24]],"date-time":"2025-04-24T06:34:27Z","timestamp":1745476467000},"page":"1352-1359","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Hematopoietic stem cell donation in social media: Content analysis of <scp>YouTube<\/scp> videos"],"prefix":"10.1111","volume":"65","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6800-1320","authenticated-orcid":false,"given":"Juyeon","family":"Oh","sequence":"first","affiliation":[{"name":"College of Nursing Dankook University  Cheonan\u2010si Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ye Ju","family":"Choi","sequence":"additional","affiliation":[{"name":"Department of Nursing Dankook University Hospital  Cheonan\u2010is Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hyeon Sik","family":"Chu","sequence":"additional","affiliation":[{"name":"College of Nursing Dankook University  Cheonan\u2010si Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2025,4,23]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.6004\/jnccn.2020.0021"},{"key":"e_1_2_7_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jtct.2022.11.026"},{"key":"e_1_2_7_4_1","doi-asserted-by":"publisher","DOI":"10.1097\/MOH.0000000000000835"},{"key":"e_1_2_7_5_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1537-2995.2007.01565.x"},{"key":"e_1_2_7_6_1","doi-asserted-by":"publisher","DOI":"10.3390\/ijerph16193696"},{"key":"e_1_2_7_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/0277-9536(91)90009-2"},{"key":"e_1_2_7_8_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12185-024-03894-x"},{"key":"e_1_2_7_9_1","doi-asserted-by":"publisher","DOI":"10.1097\/01.TP.0000060251.40758.98"},{"key":"e_1_2_7_10_1","first-page":"143","article-title":"Study on the activation plan for improving hematopoietic stem cells 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