{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,8]],"date-time":"2026-10-08T18:41:52Z","timestamp":1791484912374,"version":"4.3.4"},"reference-count":14,"publisher":"Wiley","issue":"8","license":[{"start":{"date-parts":[[2025,5,27]],"date-time":"2025-05-27T00:00:00Z","timestamp":1748304000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Transfusion"],"published-print":{"date-parts":[[2025,8]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Background<\/jats:title><jats:p>The Armed Services Blood Program (ASBP) manages blood collection and distribution for the Department of Defense in support of global military and interagency operations. Despite its critical role, there is limited research exploring what motivates ASBP blood donors. This study identifies intrinsic and extrinsic motivations to inform targeted marketing strategies aimed at increasing ASBP blood donations.<\/jats:p><\/jats:sec><jats:sec><jats:title>Study Design and Methods<\/jats:title><jats:p>A survey was conducted among blood donors at the Keesler Blood Donor Center (BDC). Participants ranked intrinsic and extrinsic motivational factors on a 5\u2010point Likert scale, and demographic data were collected. Exploratory factor analysis was performed, and demographic variations were assessed through analysis of variance.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>A total of 376 surveys were included. Intrinsic motivations, notably altruism (\u201cDesire to Help Others\u201d) and military\u2010specific support (\u201cSupporting Military Personnel\u201d), were ranked highest among respondents. Higher\u2010value extrinsic motivation items (such as uniform patches and gift cards) were preferred, although exemption from physical training emerged as an unexpectedly popular and low\u2010cost incentive. While statistically significant motivational differences existed between genders and military branches, the practical impact of these differences was minimal.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion<\/jats:title><jats:p>Identified intrinsic motivations provide clear guidance for targeted marketing campaigns emphasizing altruism and service. Additionally, low\u2010cost incentives, such as physical training exemptions, complement more costly extrinsic rewards. Although demographic differences were statistically significant, their practical implications are limited, suggesting broadly appealing marketing messages may be sufficient across military populations.<\/jats:p><\/jats:sec>","DOI":"10.1111\/trf.18300","type":"journal-article","created":{"date-parts":[[2025,5,27]],"date-time":"2025-05-27T09:50:55Z","timestamp":1748339455000},"page":"1444-1450","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Segmenting military blood donors: A targeted marketing approach to increase expeditionary blood availability"],"prefix":"10.1111","volume":"65","author":[{"given":"Michael","family":"Carrillo","sequence":"first","affiliation":[{"name":"Department of Marketing University of Florida  Gainesville Florida USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Daniel","family":"Roman","sequence":"additional","affiliation":[{"name":"81st Medical Group, Keesler AFB  Biloxi Mississippi USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ryan","family":"Comes","sequence":"additional","affiliation":[{"name":"81st Medical Group, Keesler AFB  Biloxi Mississippi USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Chih","family":"Huang","sequence":"additional","affiliation":[{"name":"Defense Health Agency, Armed Services Blood Program, 7700 Arlington Blvd  Fairfax Virginia USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Frederick","family":"Lumzy","sequence":"additional","affiliation":[{"name":"Defense Health Agency, Armed Services Blood Program, 7700 Arlington Blvd  Fairfax Virginia USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Matthew","family":"Hanson","sequence":"additional","affiliation":[{"name":"Medical Readiness Command\u2010Bravo  Falls Church Virginia USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ramey","family":"Wilson","sequence":"additional","affiliation":[{"name":"Department of Medicine Uniformed Services University  Bethesda Maryland USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Peter","family":"Kulis","sequence":"additional","affiliation":[{"name":"81st Medical Group, Keesler AFB  Biloxi Mississippi USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Andrew","family":"Hall","sequence":"additional","affiliation":[{"name":"81st Medical Group, Keesler AFB  Biloxi Mississippi USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2025,5,27]]},"reference":[{"key":"e_1_2_10_2_1","doi-asserted-by":"publisher","DOI":"10.1097\/SHK.0000000000001685"},{"key":"e_1_2_10_3_1","unstructured":"Armed Services Blood Program.DoDI 6480.04. 7 Jan 2022 with Change 1 effective 29 Jun 2023. March 1 2025. Available from:https:\/\/www.esd.whs.mil\/DD"},{"key":"e_1_2_10_4_1","doi-asserted-by":"publisher","DOI":"10.1093\/milmed\/usad493"},{"key":"e_1_2_10_5_1","doi-asserted-by":"publisher","DOI":"10.1002\/9781394260645"},{"key":"e_1_2_10_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-8116(02)00097-6"},{"key":"e_1_2_10_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cedpsych.2014.04.002"},{"key":"e_1_2_10_8_1","doi-asserted-by":"publisher","DOI":"10.1037\/a0039139"},{"key":"e_1_2_10_9_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4899-2271-7"},{"key":"e_1_2_10_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"e_1_2_10_11_1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.psych.53.100901.135153"},{"key":"e_1_2_10_12_1","first-page":"33","volume-title":"The social psychology of intergroup relations","author":"Tajfel H","year":"1979"},{"key":"e_1_2_10_13_1","doi-asserted-by":"publisher","DOI":"10.1080\/15245000309119"},{"issue":"2","key":"e_1_2_10_14_1","first-page":"186","article-title":"Blood donors' attitudes towards incentives: influence on motivation to donate","volume":"10","author":"Kasraian L","year":"2012","journal-title":"Blood Transfus"},{"key":"e_1_2_10_15_1","doi-asserted-by":"publisher","DOI":"10.1001\/jama.289.17.2246"}],"container-title":["Transfusion"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1111\/trf.18300","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,8,4]],"date-time":"2025-08-04T07:36:32Z","timestamp":1754292992000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/trf.18300"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,5,27]]},"references-count":14,"journal-issue":{"issue":"8","published-print":{"date-parts":[[2025,8]]}},"alternative-id":["10.1111\/trf.18300"],"URL":"https:\/\/doi.org\/10.1111\/trf.18300","archive":["Portico"],"relation":{},"ISSN":["0041-1132","1537-2995"],"issn-type":[{"value":"0041-1132","type":"print"},{"value":"1537-2995","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,5,27]]},"assertion":[{"value":"2025-04-11","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-05-19","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-05-27","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}