{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T10:10:14Z","timestamp":1777543814850,"version":"3.51.4"},"reference-count":31,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2015,4,20]],"date-time":"2015-04-20T00:00:00Z","timestamp":1429488000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"funder":[{"name":"Stiftung Lindenhof","award":["13-04-F"],"award-info":[{"award-number":["13-04-F"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Vox Sanguinis"],"published-print":{"date-parts":[[2015,8]]},"abstract":"<jats:sec><jats:title>Background and Objectives<\/jats:title><jats:p>For the prevention of blood shortages, it is essential for blood banks to design and implement donor recruitment and donor retention strategies that take into account the determinants of donor return.<\/jats:p><\/jats:sec><jats:sec><jats:title>Material and Methods<\/jats:title><jats:p>We studied the behaviour of first\u2010time blood donors in the region of <jats:styled-content style=\"fixed-case\">B<\/jats:styled-content>asel, <jats:styled-content style=\"fixed-case\">S<\/jats:styled-content>witzerland, between 1996 and 2011 and described factors associated with transition from active to inactive donor in two successive first\u2010time donor cohorts (1996\u20132002, 2003\u20132008).<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>The risk of becoming an inactive donor was associated with being younger and female, not being a 0\u2010negative donor and living in an urban area. Over time, hazards of becoming an inactive donor were converging for individuals living in non\u2010urban and urban areas as were those of younger and older donors. After their first donation, 73\u00b76% and 67\u00b75% of males in the 1996\u20132002 and 2003\u20132008 cohorts, respectively, donated at least once in the following 24\u00a0months. The proportion of returning female donors was 71\u00b78% and 65\u00b74%, respectively.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>The increased volatility of first\u2010time blood donors suggests that marketing actions and strategies aimed at increasing return rates should be reinforced, especially for younger and female blood donors.<\/jats:p><\/jats:sec>","DOI":"10.1111\/vox.12269","type":"journal-article","created":{"date-parts":[[2015,4,20]],"date-time":"2015-04-20T16:23:09Z","timestamp":1429546989000},"page":"155-162","source":"Crossref","is-referenced-by-count":10,"title":["Blood donor to inactive donor transition in the <scp>B<\/scp>asel region between 1996 and 2011: a retrospective cohort study"],"prefix":"10.1111","volume":"109","author":[{"given":"T.","family":"Volken","sequence":"first","affiliation":[{"name":"School of Health Professions Zurich University of Applied Sciences Winterthur Switzerland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7942-6746","authenticated-orcid":false,"given":"A.","family":"Buser","sequence":"additional","affiliation":[{"name":"Regional Blood Transfusion Service Swiss Red Cross Basel Switzerland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"A.","family":"Holbro","sequence":"additional","affiliation":[{"name":"Regional Blood Transfusion Service Swiss Red Cross Basel Switzerland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"T.","family":"Bart","sequence":"additional","affiliation":[{"name":"Swiss Transfusion SRC Bern Switzerland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"L.","family":"Infanti","sequence":"additional","affiliation":[{"name":"Regional Blood Transfusion Service Swiss Red Cross Basel 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