{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,12]],"date-time":"2026-03-12T12:48:04Z","timestamp":1773319684776,"version":"3.50.1"},"reference-count":52,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2019,11,6]],"date-time":"2019-11-06T00:00:00Z","timestamp":1572998400000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"funder":[{"DOI":"10.13039\/501100003329","name":"Ministerio de Econom\u00eda y Competitividad","doi-asserted-by":"publisher","award":["ECO2015\u201064875\u2010R"],"award-info":[{"award-number":["ECO2015\u201064875\u2010R"]}],"id":[{"id":"10.13039\/501100003329","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Vox Sanguinis"],"published-print":{"date-parts":[[2020,1]]},"abstract":"<jats:sec><jats:title>Background and objectives<\/jats:title><jats:p>Non\u2010donor behaviour can be influenced by many variables, both intrinsic and extrinsic, which differ among individuals. The aim of this study was therefore to segment Spanish non\u2010donors based on criteria such as barriers and motivations, which influence the decision to donate for the first time, with the aim of improving the efficiency and effectiveness of recruitment actions.<\/jats:p><\/jats:sec><jats:sec><jats:title>Materials and methods<\/jats:title><jats:p>A total of 2383 non\u2010donors residing in Spain evaluated 21 barriers and 25 motivations through an online self\u2010administered survey distributed by blood transfusion centres, which are responsible for donations in Spain, and several Spanish universities. After validating these scales and determining the underlying categories in each of them, latent class\/profile analysis was performed to segment non\u2010donors.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Spanish non\u2010donors were divided into six clusters. According to their barriers and motivations, the following labels were assigned: (1) \u2018Impure altruists\u2019, (2) \u2018I want to, but make it easy for me\u2019, (3) \u2018Free\u2010riders\u2019, (4) \u2018Reciprocal altruists\u2019, (5) 'I can't because I'm scared' and (6) \u2018I want to, but I can't\u2019. Specific marketing actions were proposed for each cluster based on their characteristics, prioritizing them depending on their attractiveness.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>The scales which were designed to evaluate barriers and motivations make a solid contribution to the existing literature due to their holistic, integrative nature. The existence of differentiated clusters and the lack of resources of blood transfusion centres make it clear that there is a need to define and implement targeted marketing strategies.<\/jats:p><\/jats:sec>","DOI":"10.1111\/vox.12858","type":"journal-article","created":{"date-parts":[[2019,11,7]],"date-time":"2019-11-07T06:29:16Z","timestamp":1573108156000},"page":"47-59","source":"Crossref","is-referenced-by-count":17,"title":["Recruitment strategies: non\u2010donor segmentation based on intrinsic and extrinsic stimuli"],"prefix":"10.1111","volume":"115","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7078-0271","authenticated-orcid":false,"given":"Josefa D.","family":"Mart\u00edn\u2010Santana","sequence":"first","affiliation":[{"name":"Universidad de Las Palmas de Gran Canaria Las Palmas de Gran Canaria Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1149-2544","authenticated-orcid":false,"given":"Asunci\u00f3n","family":"Beerli\u2010Palacio","sequence":"additional","affiliation":[{"name":"Universidad de Las Palmas de Gran Canaria Las Palmas de Gran Canaria Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4981-4529","authenticated-orcid":false,"given":"Laura","family":"Romero\u2010Dom\u00ednguez","sequence":"additional","affiliation":[{"name":"Universidad de Las Palmas de Gran Canaria Las Palmas de Gran Canaria Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2019,11,6]]},"reference":[{"key":"e_1_2_7_2_1","unstructured":"World Health Organization International Federation of Red Cross and Red Crescent Societies.Towards 100 % Voluntary Blood Donation A Global Framework for Action.2010[cited 2018 Apr 20]. 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