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The objectives of this project were to identify perpetuated misinformation and inform four audiences about evidence\u2010based risks and pre\u2010harvest control of <jats:italic><jats:styled-content style=\"fixed-case\">E<\/jats:styled-content>c<\/jats:italic><jats:styled-content style=\"fixed-case\">O<\/jats:styled-content>157 by addressing: (i) <jats:italic><jats:styled-content style=\"fixed-case\">E<\/jats:styled-content>c<\/jats:italic><jats:styled-content style=\"fixed-case\">O<\/jats:styled-content>157 epidemiology and pre\u2010harvest control; (ii) how food safety policy is created; and (iii) how to present accurate information about <jats:italic><jats:styled-content style=\"fixed-case\">E<\/jats:styled-content>c<\/jats:italic><jats:styled-content style=\"fixed-case\">O<\/jats:styled-content>157. An environmental scan using a daily Internet search helped identify themes for education. A literature review of pre\u2010harvest control measures contributed to the development of educational materials (fact sheets, website, web presentations and conferences). Conference 1 was a webinar with 315 registrants, 10 countries including 41 <jats:styled-content style=\"fixed-case\">US<\/jats:styled-content> states and four <jats:styled-content style=\"fixed-case\">C<\/jats:styled-content>anadian provinces. Most participants felt confident in using their new knowledge, more than half felt confident enough to answer <jats:italic><jats:styled-content style=\"fixed-case\">E<\/jats:styled-content>c<\/jats:italic><jats:styled-content style=\"fixed-case\">O<\/jats:styled-content>157 questions from the public and many would recommend the recorded version of the webinar to colleagues. Conference 2 was live in the <jats:styled-content style=\"fixed-case\">W<\/jats:styled-content>ashington, DC, area with most participants employed by the <jats:styled-content style=\"fixed-case\">US<\/jats:styled-content> government. All agreed that they better understood pre\u2010harvest control, how food safety policy was made, and were confident they could create an effective message about <jats:styled-content style=\"fixed-case\">STEC<\/jats:styled-content> pre\u2010harvest control. Videos were posted and received 348 <jats:styled-content style=\"fixed-case\">I<\/jats:styled-content>nternet visitors within 2\u00a0months. Conference 3 was a webinar with a live audience and Twitter feeds, targeting people who give nutrition advice. Almost all ranked the programme good to excellent and relevant to their work. About 25% indicated that they would share: \u2018grass\u2010fed beef is not safer than grain\u2010fed\u2019, 25% would share information on effectiveness of cattle vaccines, and 14% would share information on message mapping. Across all conferences, major changes in knowledge included the following: there is no additional risk of <jats:italic><jats:styled-content style=\"fixed-case\">E<\/jats:styled-content>c<\/jats:italic>O157 shedding from grain\u2010fed versus grass\u2010fed cattle, pre\u2010harvest vaccination is efficacious, and production systems (pasture versus confinement) do not affect <jats:italic><jats:styled-content style=\"fixed-case\">E<\/jats:styled-content>c<\/jats:italic>O157 shedding rates.<\/jats:p>","DOI":"10.1111\/zph.12206","type":"journal-article","created":{"date-parts":[[2015,6,1]],"date-time":"2015-06-01T06:52:36Z","timestamp":1433141556000},"page":"72-81","source":"Crossref","is-referenced-by-count":0,"title":["<i>Escherichia coli<\/i> O157:H7 \u2013 Discerning Facts from Fiction: An Integrated Research and Extension Project for Multiple Audiences"],"prefix":"10.1111","volume":"63","author":[{"given":"D. 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