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Our objectives were to determine, and compare, the incidence of dog bites in rural and urban households, and to describe the profile of bite victims, biting dogs, and the proportion of biting dogs that respondents self\u2010reported as being not up to date on rabies vaccination. We conducted a cross\u2010sectional observational study using an online questionnaire. The 2,006 respondents, each representing one household, included 1,002 rural and 1,004 urban residences. The incidence risk of at least one person in the household being bitten over the previous year in rural households (6.09% per year) was less than in urban households (10.76% per year). In 53.20% of households from which at least one person had been bitten within the past year, only a single person had been bitten. Mostly, victims were 25 to 34\u00a0years old (21.67%), male (54.19%), and playing with or interacting with the biting dog at the time of the incident (59.11%). Most biting dogs were 3 to 5\u00a0years old (32.02%), males (53.69%), and unleashed (76.85%). Based on self\u2010reporting by respondents, 83.33% of respondent\u2010owned biting dogs were vaccinated against rabies at the time of the biting incident. Irrespective of dog ownership, the odds of an individual in a rural household being bitten by a dog were 0.53 (95% CI: 0.38\u20130.73) the odds for an individual in an urban household. Dog bites constitute a serious, yet preventable, public health concern that requires targeted, community\u2010specific efforts. Public health organizations could consider findings in developing messaging, particularly as we highlight biting dogs reported by their owners as not up to date on rabies vaccination.<\/jats:p>","DOI":"10.1111\/zph.12719","type":"journal-article","created":{"date-parts":[[2020,5,18]],"date-time":"2020-05-18T19:00:18Z","timestamp":1589828418000},"page":"554-565","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":10,"title":["<i>Ouch<\/i>! A cross\u2010sectional study investigating self\u2010reported human exposure to dog bites in rural and urban households in southern Ontario, Canada"],"prefix":"10.1111","volume":"67","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3369-2088","authenticated-orcid":false,"given":"Danielle A.","family":"Julien","sequence":"first","affiliation":[{"name":"Department of Population Medicine Ontario Veterinary College University of Guelph Guelph ON Canada"},{"name":"Centre for Public Health and Zoonoses University of Guelph Guelph ON Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2420-1766","authenticated-orcid":false,"given":"Jan M.","family":"Sargeant","sequence":"additional","affiliation":[{"name":"Department of Population Medicine Ontario Veterinary College University of Guelph Guelph ON Canada"},{"name":"Centre for Public Health and Zoonoses University of Guelph Guelph ON Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Catherine","family":"Filejski","sequence":"additional","affiliation":[{"name":"Office of Chief Medical Officer of Health Ontario Ministry of Health Toronto ON Canada"},{"name":"Canadian Animal Health Institute Guelph ON Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7298-8765","authenticated-orcid":false,"given":"Sherilee L.","family":"Harper","sequence":"additional","affiliation":[{"name":"Department of Population Medicine Ontario Veterinary College University of Guelph Guelph ON Canada"},{"name":"Centre for Public Health and Zoonoses University of Guelph Guelph ON Canada"},{"name":"School of Public Health University of Alberta Edmonton AB Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2020,5,18]]},"reference":[{"key":"e_1_2_8_2_1","doi-asserted-by":"publisher","DOI":"10.1111\/zph.12101"},{"key":"e_1_2_8_3_1","unstructured":"Canadian Animal Health Institute (CAHI). 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