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Simultaneously, however, employer branding research has developed into a fragmented field with heterogeneous interpretations of the employer branding concept and its scope, which has impeded further theoretical and empirical advancement. To strengthen the foundation for future work, this paper takes a brand equity perspective to review the extant literature and create an integrative model of employer branding. Using an analytical approach, the authors identify 187 articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) employer knowledge dimensions; (iii) employer branding activities and strategies. On the basis of this review, the authors develop an employer branding value chain model and derive future research avenues as well as practical implications.<\/jats:p>","DOI":"10.1111\/ijmr.12121","type":"journal-article","created":{"date-parts":[[2016,10,14]],"date-time":"2016-10-14T01:26:47Z","timestamp":1476408407000},"page":"155-179","source":"Crossref","is-referenced-by-count":320,"title":["Employer Branding: A Brand Equity\u2010based Literature Review and Research Agenda"],"prefix":"10.1111","volume":"20","author":[{"given":"Christian P.","family":"Theurer","sequence":"first","affiliation":[{"name":"Technische Universit\u00e4t M\u00fcnchen Chair for Strategy and Organization, TUM School of Management  Arcisstra\u00dfe 21 80333 Munich Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Andranik","family":"Tumasjan","sequence":"additional","affiliation":[{"name":"Technische Universit\u00e4t M\u00fcnchen Chair for Strategy and Organization, TUM School of Management  Arcisstra\u00dfe 21 80333 Munich Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Isabell M.","family":"Welpe","sequence":"additional","affiliation":[{"name":"Bavarian State Institute for Higher Education Research and Planning  Prinzregentenstra\u00dfe 24 80538 Munich Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Filip","family":"Lievens","sequence":"additional","affiliation":[{"name":"Ghent University Dept. 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