{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,26]],"date-time":"2025-10-26T14:22:24Z","timestamp":1761488544023,"version":"3.41.2"},"reference-count":47,"publisher":"ASME International","issue":"3","content-domain":{"domain":["asmedigitalcollection.asme.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2010,9,1]]},"abstract":"<jats:p>Emotional design entails a bidirectional affective mapping process between affective needs in the customer domain and design elements in the designer domain. To leverage both affective and engineering concerns, this paper proposes a hybrid association mining and refinement (AMR) system to support affective mapping decisions. Rough set and K optimal rule discovery techniques are applied to identify hidden relations underlying forward affective mapping. A rule refinement measure is formulated in terms of affective quality. Ordinal logistic regression (OLR) is derived to model backward affective mapping. Based on conjoint analysis, a weighted OLR model is developed as a benchmark of the initial OLR model for backward refinement. A case study of truck cab interior design is presented to demonstrate the feasibility and potential of the hybrid AMR system for decision support to forward and backward affective mapping.<\/jats:p>","DOI":"10.1115\/1.3482063","type":"journal-article","created":{"date-parts":[[2010,9,10]],"date-time":"2010-09-10T22:53:28Z","timestamp":1284159208000},"update-policy":"https:\/\/doi.org\/10.1115\/crossmarkpolicy-asme","source":"Crossref","is-referenced-by-count":18,"title":["Hybrid Association Mining and Refinement for Affective Mapping in Emotional Design"],"prefix":"10.1115","volume":"10","author":[{"given":"Feng","family":"Zhou","sequence":"first","affiliation":[{"name":"Georgia Institute of Technology, Atlanta, GA 30332-0405"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jianxin Roger","family":"Jiao","sequence":"additional","affiliation":[{"name":"Georgia Institute of Technology, Atlanta, GA 30332-0405"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Dirk","family":"Schaefer","sequence":"additional","affiliation":[{"name":"Georgia Institute of Technology, Atlanta, GA 30332-0405"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Songlin","family":"Chen","sequence":"additional","affiliation":[{"name":"Nanyang Technological University, Singapore 639798, Singapore"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"33","published-online":{"date-parts":[[2010,9,3]]},"reference":[{"volume-title":"Emotional Design: Why We Love (or Hate) Everyday Things","author":"Norman","doi-asserted-by":"crossref","key":"2019100323493152200_c1","DOI":"10.1145\/985600.966013"},{"issue":"13\u201314","key":"2019100323493152200_c2","doi-asserted-by":"publisher","first-page":"1269","DOI":"10.1080\/00140130310001610810","article-title":"Hedonomics\u2014Affective Human Factors Design","volume":"46","author":"Helander","journal-title":"Ergonomics","ISSN":"https:\/\/id.crossref.org\/issn\/0014-0139","issn-type":"print"},{"volume-title":"Designing Pleasurable Products: An Introduction to the New Human Factors","author":"Jordan","doi-asserted-by":"crossref","key":"2019100323493152200_c3","DOI":"10.4324\/9780203305683"},{"author":"Helander","article-title":"Proceedings of the International Conference on Affective Human Factors Design","key":"2019100323493152200_c4"},{"issue":"1","key":"2019100323493152200_c5","doi-asserted-by":"publisher","first-page":"11","DOI":"10.1007\/s10550-006-0016-y","article-title":"Learning From the \u2018Wow\u2019 Factor\u2014How to Engage Customers Through the Design of Effective Affective Customer Experiences","volume":"24","author":"Millard","journal-title":"BT Technol. 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