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The approach is evaluated through an empirical study involving 40 participants who completed a task with two products. The results show that the approach links the image schemas used for the completion of a task to the affective experiences of the users. The study has the potential to lead to improvements in design and the improved evaluation of intuitive use because it allows experiences to be linked directly to the specific image schemas employed in the design.<\/jats:p>","DOI":"10.1115\/1.4040606","type":"journal-article","created":{"date-parts":[[2018,7,20]],"date-time":"2018-07-20T22:29:37Z","timestamp":1532125777000},"update-policy":"https:\/\/doi.org\/10.1115\/crossmarkpolicy-asme","source":"Crossref","is-referenced-by-count":2,"title":["Evaluating the Affective Aspect of Intuitive Interactions Using Image Schemas"],"prefix":"10.1115","volume":"18","author":[{"given":"Obokhai Kess","family":"Asikhia","sequence":"first","affiliation":[{"name":"School of Engineering, Cardiff University, 14-17 The Parade, Queen's Buildings, Cardiff CF24 3AA, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rossitza","family":"Setchi","sequence":"additional","affiliation":[{"name":"School of Engineering, Cardiff University, 14-17 The Parade, Queen's Buildings, Cardiff CF24 3AA, UK e-mail:"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"33","published-online":{"date-parts":[[2018,7,5]]},"reference":[{"volume-title":"The Logic of Intuitive Decision Making: A Research-Based Approach for Top Management","year":"1986","key":"2019100314333451200_bib1"},{"volume-title":"Intuition: How We Think and Act","year":"1982","key":"2019100314333451200_bib2"},{"volume-title":"Sources of Power: How People Make Decisions","year":"1998","key":"2019100314333451200_bib3"},{"volume-title":"Educating Intuition","year":"2001","key":"2019100314333451200_bib4"},{"issue":"1","key":"2019100314333451200_bib5","first-page":"57","article-title":"Making Management Decisions: The Role of Intuition and Emotion","volume":"1","year":"1987","journal-title":"Acad. 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