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The framework design emphasizes making most use of open-source software and off-the-shelf technologies commercially available. A prototyping cloud system implementing the framework demonstrates the practical value of virtual footwear try-on as AR as a service (ARaaS). This experimental study realizes the idea of human-centric design evaluation in modern e-commerce. The cloud framework may provide a feasible example to improve the usability for real-time applications of AR.<\/jats:p>","DOI":"10.1115\/1.4042102","type":"journal-article","created":{"date-parts":[[2018,11,28]],"date-time":"2018-11-28T09:30:32Z","timestamp":1543397432000},"update-policy":"https:\/\/doi.org\/10.1115\/crossmarkpolicy-asme","source":"Crossref","is-referenced-by-count":8,"title":["A Cloud Service Framework for Virtual Try-On of Footwear in Augmented Reality"],"prefix":"10.1115","volume":"19","author":[{"given":"Chih-Hsing","family":"Chu","sequence":"first","affiliation":[{"name":"Department of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu 30013, Taiwan e-mail:"}]},{"given":"Chih-Hung","family":"Cheng","sequence":"additional","affiliation":[{"name":"Department of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu 30013, Taiwan"}]},{"given":"Han-Sheng","family":"Wu","sequence":"additional","affiliation":[{"name":"Department of Industrial Engineering and Engineering Management, National Tsing Hua University, Hsinchu 30013, Taiwan"}]},{"given":"Chia-Chen","family":"Kuo","sequence":"additional","affiliation":[{"name":"National Center for High-Performance Computing, Hsinchu  30076, Taiwan"}]}],"member":"33","published-online":{"date-parts":[[2019,2,4]]},"reference":[{"volume-title":"The Customer Centric Enterprise, Advances in Mass Customization and Personalization","year":"2003","key":"2019100516354584700_bib1"},{"issue":"1","key":"2019100516354584700_bib2","doi-asserted-by":"publisher","first-page":"71","DOI":"10.1002\/hfm.20352","article-title":"An Investigation of the Social-Affective Effects Invoked by Appearance-Related Products","volume":"24","year":"2014","journal-title":"Hum Factors Ergonom. 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