{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,29]],"date-time":"2025-10-29T13:51:36Z","timestamp":1761745896413,"version":"3.41.2"},"reference-count":42,"publisher":"ASME International","issue":"5","license":[{"start":{"date-parts":[[2024,3,27]],"date-time":"2024-03-27T00:00:00Z","timestamp":1711497600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.asme.org\/publications-submissions\/publishing-information\/legal-policies"}],"content-domain":{"domain":["asmedigitalcollection.asme.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2024,5,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:p>Current e-commerce companies are trying to create shopping applications in virtual reality (VR), because interactive 3D product information designs are believed to enrich the online shopping experience. However, existing designs of 3D product information have some shortcomings and lack of systematic guidance. Therefore, how to redesign the 3D product information in VR application is an essential challenge. In this work, we review and analyze previous design cases of 3D product information design and construct a design space, which contains three dimensions: visual presentation, user interaction, and spatial relation. Then nine new 3D information designs are produced by combining elements in the design space. After that, we investigate the users\u2019 shopping experience and task efficiency based on the user evaluation results. The results indicate that, when adopting a specific spatial relation, both spatial memory and task efficiency are influenced by differences in the information formats of visual presentation dimension, while user experience is affected by differences in information presentation mode of visual presentation dimension. Finally, we provide suggestions and guidelines for future 3D information design.<\/jats:p>","DOI":"10.1115\/1.4065060","type":"journal-article","created":{"date-parts":[[2024,3,14]],"date-time":"2024-03-14T11:55:21Z","timestamp":1710417321000},"update-policy":"https:\/\/doi.org\/10.1115\/crossmarkpolicy-asme","source":"Crossref","is-referenced-by-count":2,"title":["Interactive 3D Product Information Design in Virtual Reality Shopping Application"],"prefix":"10.1115","volume":"24","author":[{"given":"Liuqing","family":"Chen","sequence":"first","affiliation":[{"name":"University of Zhejiang International Design Institute, , Hangzhou, Zhejiang 310058 , China"}]},{"given":"Kaitong","family":"Qin","sequence":"additional","affiliation":[{"name":"University of Zhejiang International Design Institute, , Hangzhou, Zhejiang 310058 , China"}]},{"given":"Jiaxiang","family":"You","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/00a2xv884","id-type":"ROR","asserted-by":"publisher"}],"name":"Zhejiang University International Design Institute, , Hangzhou, Zhejiang 310058 , China"},{"name":"University of Zhejiang International Design Institute, , Hangzhou, Zhejiang 310058 , China"}]},{"given":"Ting","family":"Zhang","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/00a2xv884","id-type":"ROR","asserted-by":"publisher"}],"name":"Zhejiang University International Design Institute, , Hangzhou, Zhejiang 310058 , China"},{"name":"University of Zhejiang International Design Institute, , Hangzhou, Zhejiang 310058 , China"}]},{"given":"Yumou","family":"Zhang","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/00a2xv884","id-type":"ROR","asserted-by":"publisher"}],"name":"Zhejiang University , Hangzhou, Zhejiang 311121 , China"},{"name":"Alibaba Group , Hangzhou, Zhejiang 311121 , China"}]},{"given":"Tingting","family":"Zhou","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/00k642b80","id-type":"ROR","asserted-by":"publisher"}],"name":"Alibaba Group (China) , Hangzhou, Zhejiang 311121 , China"},{"name":"Alibaba Group , Hangzhou, Zhejiang 311121 , China"}]},{"given":"Yankun","family":"Zhen","sequence":"additional","affiliation":[{"id":[{"id":"https:\/\/ror.org\/00k642b80","id-type":"ROR","asserted-by":"publisher"}],"name":"Alibaba Group (China) , Hangzhou, Zhejiang 311121 , China"},{"name":"Alibaba Group , Hangzhou, Zhejiang 311121 , China"}]}],"member":"33","published-online":{"date-parts":[[2024,3,27]]},"reference":[{"article-title":"The Study of How XR Technologies Impact the Retail Industry, Now and in the Future","year":"2019","author":"Pitt","key":"2024032714042108200_CIT0001"},{"issue":"3","key":"2024032714042108200_CIT0002","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1145\/3130967","article-title":"Vrshop: A Mobile Interactive Virtual Reality Shopping Environment Combining the Benefits of On- and Offline Shopping","volume":"1","author":"Speicher","year":"2017","journal-title":"Proc. ACM Interact. Mob. Wearable Ubiquitous Technol."},{"issue":"1","key":"2024032714042108200_CIT0003","doi-asserted-by":"publisher","first-page":"37","DOI":"10.1016\/j.jbusres.2021.04.075","article-title":"Shopping in Virtual Reality: A Literature Review and Future Agenda","volume":"134","author":"Xi","year":"2021","journal-title":"J. Bus. Res."},{"issue":"4","key":"2024032714042108200_CIT0004","doi-asserted-by":"publisher","first-page":"673","DOI":"10.2307\/25148705","article-title":"The Effects of Virtual Reality on Consumer Learning: An Empirical Investigation","volume":"29","author":"Suh","year":"2005","journal-title":"MIS Q."},{"issue":"6","key":"2024032714042108200_CIT0005","doi-asserted-by":"publisher","first-page":"763","DOI":"10.1007\/s12652-015-0317-4","article-title":"Effects of Depth Perception Cues and Display Types on Presence and Cybersickness in the Elderly Within a 3d Virtual Store","volume":"7","author":"Liu","year":"2016","journal-title":"J. Ambient Intell. Humanized Comput."},{"key":"2024032714042108200_CIT0006","first-page":"411","article-title":"Designing Next Generation Marketplace: The Effect of 3d VR Store Interface Design on Shopping Behavior","author":"Kang","year":"2017"},{"key":"2024032714042108200_CIT0007","first-page":"2","article-title":"Ethereal Planes: A Design Framework for 2d Information Space in 3d Mixed Reality Environments","author":"Ens","year":"2014"},{"key":"2024032714042108200_CIT0008","first-page":"203","article-title":"Evaluating the Effectiveness of Spatial Memory in 2d and 3d Physical and Virtual Environments","author":"Cockburn","year":"2002"},{"key":"2024032714042108200_CIT0009","first-page":"27","article-title":"Hedgehog Labeling: View Management Techniques for External Labels in 3d Space","author":"Tatzgern","year":"2014"},{"issue":"3","key":"2024032714042108200_CIT0010","doi-asserted-by":"publisher","first-page":"755","DOI":"10.1080\/07421222.2019.1628889","article-title":"Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption","volume":"36","author":"Peukert","year":"2019","journal-title":"J. Manage. Inform. Syst."},{"issue":"3","key":"2024032714042108200_CIT0011","doi-asserted-by":"publisher","first-page":"255","DOI":"10.1007\/s10055-018-0362-3","article-title":"Shopping in Virtual Reality: A Study on Consumers\u2019 Shopping Experience in a Stereoscopic Virtual Reality","volume":"23","author":"Lau","year":"2019","journal-title":"Virtual Real."},{"issue":"1","key":"2024032714042108200_CIT0012","doi-asserted-by":"publisher","first-page":"70","DOI":"10.1016\/j.intmar.2019.07.002","article-title":"How 3d Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness","volume":"49","author":"Kang","year":"2020","journal-title":"J. Interact. Market."},{"issue":"2","key":"2024032714042108200_CIT0013","doi-asserted-by":"publisher","first-page":"45","DOI":"10.1002\/dir.20113","article-title":"Adoption of Virtual Try-On Technology for Online Apparel Shopping","volume":"22","author":"Kim","year":"2008","journal-title":"J. Interact. Market."},{"issue":"1","key":"2024032714042108200_CIT0014","doi-asserted-by":"publisher","first-page":"101986","DOI":"10.1016\/j.jretconser.2019.101986","article-title":"Adoption of Augmented Reality in Online Retailing and Consumers\u2019 Product Attitude: A Cognitive Perspective","volume":"53","author":"Fan","year":"2020","journal-title":"J. Retail. Consumer Serv."},{"issue":"4","key":"2024032714042108200_CIT0015","doi-asserted-by":"publisher","first-page":"767","DOI":"10.1287\/msom.2017.0686","article-title":"The Value of Fit Information in Online Retail: Evidence From a Randomized Field Experiment","volume":"20","author":"Gallino","year":"2018","journal-title":"Manuf. Serv. Oper. Manage."},{"issue":"4","key":"2024032714042108200_CIT0016","first-page":"427","article-title":"The Effects of Incomplete Information on Consumer Choice","volume":"37","author":"Kivetz","year":"2000","journal-title":"J. Interact. Market."},{"issue":"6","key":"2024032714042108200_CIT0017","doi-asserted-by":"publisher","first-page":"34","DOI":"10.1509\/jm.13.0521","article-title":"The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services","volume":"79","author":"Roggeveen","year":"2015","journal-title":"J. Market."},{"issue":"2","key":"2024032714042108200_CIT0018","doi-asserted-by":"publisher","first-page":"324","DOI":"10.1086\/422111","article-title":"Play, Flow, and the Online Search Experience","volume":"31","author":"Mathwick","year":"2004","journal-title":"J. Consumer Res."},{"issue":"6","key":"2024032714042108200_CIT0019","doi-asserted-by":"publisher","first-page":"060804","DOI":"10.1115\/1.4062328","article-title":"Towards Data and Model Interoperability for Industrial Extended Reality in Manufacturing","volume":"23","author":"Bernstein","year":"2023","journal-title":"ASME J. Comput. Inf. Sci. Eng."},{"issue":"4","key":"2024032714042108200_CIT0020","doi-asserted-by":"publisher","first-page":"041001","DOI":"10.1115\/1.4053154","article-title":"Visualizing Standardized Model-Based Design and Inspection Data in Augmented Reality","volume":"22","author":"Vernica","year":"2022","journal-title":"ASME J. Comput. Inf. Sci. Eng."},{"key":"2024032714042108200_CIT0021","first-page":"113","article-title":"Product Manufacturing Information Management in Interactive Augmented Technical Drawings","author":"Fiorentino","year":"2011"},{"issue":"2","key":"2024032714042108200_CIT0022","doi-asserted-by":"publisher","first-page":"3","DOI":"10.20870\/IJVR.2006.5.2.2683","article-title":"New Directions in 3d User Interfaces","volume":"5","author":"Bowman","year":"2006","journal-title":"Int. J. Virtual Real."},{"issue":"3","key":"2024032714042108200_CIT0023","doi-asserted-by":"publisher","first-page":"462","DOI":"10.1016\/j.sheji.2021.07.001","article-title":"Constructing a Design Space From a Collection of Design Examples","volume":"7","author":"Halskov","year":"2021","journal-title":"She Ji: J. Des. Econ. Innov."},{"volume-title":"The Sciences of the Artificial, Reissue of the Third Edition With a New Introduction by John Laird","year":"2019","author":"Simon","key":"2024032714042108200_CIT0024"},{"issue":"2","key":"2024032714042108200_CIT0025","doi-asserted-by":"publisher","first-page":"94","DOI":"10.1002\/mar.20322","article-title":"Toward an Integrated Framework for Online Consumer Behavior and Decision Making Process: A Review","volume":"27","author":"Darley","year":"2010","journal-title":"Psychol. Market."},{"issue":"23","key":"2024032714042108200_CIT0026","doi-asserted-by":"publisher","first-page":"11087","DOI":"10.3390\/app112311087","article-title":"How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design","volume":"11","author":"Shen","year":"2021","journal-title":"Appl. Sci."},{"issue":"5","key":"2024032714042108200_CIT0027","doi-asserted-by":"publisher","first-page":"745","DOI":"10.1509\/jmr.14.0563","article-title":"Computer Interfaces and the \u2018Direct-Touch\u2019 Effect: Can Ipads Increase the Choice of Hedonic Food?","volume":"53","author":"Shen","year":"2016","journal-title":"J. Market. Res."},{"volume-title":"Designing the User Interface: Strategies for Effective Human\u2013Computer Interaction","year":"2016","author":"Shneiderman","key":"2024032714042108200_CIT0028"},{"issue":"3","key":"2024032714042108200_CIT0029","doi-asserted-by":"publisher","first-page":"502","DOI":"10.1108\/jrim-07-2020-0148","article-title":"How Interactivity and Vividness Influence Consumer Virtual Reality Shopping Experience: The Mediating Role of Telepresence","volume":"15","author":"Kim","year":"2021","journal-title":"J. Res. Interact. Market."},{"issue":"3","key":"2024032714042108200_CIT0030","doi-asserted-by":"publisher","first-page":"105","DOI":"10.1080\/07421222.2015.1095038","article-title":"It Is Not Just About Competition With \u2018Free\u2019: Differences Between Content Formats in Consumer Preferences and Willingness to Pay","volume":"32","author":"Berger","year":"2015","journal-title":"J. Manage. Inform. Syst."},{"issue":"4","key":"2024032714042108200_CIT0031","doi-asserted-by":"publisher","first-page":"481","DOI":"10.1016\/j.ijhcs.2004.01.006","article-title":"Designing Product Listing Pages on E-commerce Websites: An Examination of Presentation Mode and Information Format","volume":"61","author":"Hong","year":"2004","journal-title":"Int. J. Hum.\u2013Comput. Stud."},{"issue":"2","key":"2024032714042108200_CIT0032","doi-asserted-by":"publisher","first-page":"021010","DOI":"10.1115\/1.4048618","article-title":"Kinesthetic Metaphors for Precise Spatial Manipulation: A Study of Object Rotation","volume":"21","author":"Mohanty","year":"2021","journal-title":"ASME J. Comput. Inf. Sci. Eng."},{"issue":"3","key":"2024032714042108200_CIT0033","doi-asserted-by":"publisher","first-page":"111","DOI":"10.1080\/07421222.2004.11045817","article-title":"Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping","volume":"21","author":"Jiang","year":"2004","journal-title":"J. Manage. Inform. Syst."},{"key":"2024032714042108200_CIT0034","first-page":"71","article-title":"Evaluation of Graphical User Interfaces Guidelines for Virtual Reality Games","author":"Alves","year":"2020"},{"key":"2024032714042108200_CIT0035","first-page":"1","article-title":"A Design Space for Data Visualisation Transformations Between 2d and 3d in Mixed-Reality Environments","author":"Lee","year":"2022"},{"issue":"4","key":"2024032714042108200_CIT0036","doi-asserted-by":"publisher","first-page":"309","DOI":"10.1016\/j.jbusres.2007.06.017","article-title":"Hedonic and Utilitarian Shopping Goals: The Online Experience","volume":"61","author":"Bridges","year":"2008","journal-title":"J. Bus. Res."},{"issue":"3","key":"2024032714042108200_CIT0037","doi-asserted-by":"publisher","first-page":"309","DOI":"10.1016\/S0022-4359(00)00035-X","article-title":"E-satisfaction: An Initial Examination","volume":"76","author":"Szymanski","year":"2000","journal-title":"J. Retail."},{"volume-title":"3D User Interfaces: Theory and Practice","year":"2017","author":"LaViola Jr","key":"2024032714042108200_CIT0038"},{"key":"2024032714042108200_CIT0039","first-page":"139","article-title":"Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research","volume-title":"Advances in Psychology","author":"Hart","year":"1988"},{"key":"2024032714042108200_CIT0040","first-page":"63","article-title":"Construction and Evaluation of a User Experience Questionnaire","author":"Laugwitz","year":"2008"},{"key":"2024032714042108200_CIT0041","first-page":"213","article-title":"Development of an Instrument Measuring User Satisfaction of the Human\u2013Computer Interface","author":"Chin","year":"1988"},{"issue":"6","key":"2024032714042108200_CIT0042","doi-asserted-by":"publisher","first-page":"e00336","DOI":"10.1016\/j.heliyon.2017.e00336","article-title":"The Online Appeal of the Physical Shop: How a Physical Store Can Benefit From a Virtual Representation","volume":"3","author":"Moes","year":"2017","journal-title":"Heliyon"}],"container-title":["Journal of Computing and Information Science in Engineering"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/asmedigitalcollection.asme.org\/computingengineering\/article-pdf\/doi\/10.1115\/1.4065060\/7322924\/jcise_24_5_054502.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/asmedigitalcollection.asme.org\/computingengineering\/article-pdf\/doi\/10.1115\/1.4065060\/7322924\/jcise_24_5_054502.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,3,27]],"date-time":"2024-03-27T14:08:47Z","timestamp":1711548527000},"score":1,"resource":{"primary":{"URL":"https:\/\/asmedigitalcollection.asme.org\/computingengineering\/article\/24\/5\/054502\/1198668\/Interactive-3D-Product-Information-Design-in"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,3,27]]},"references-count":42,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2024,5,1]]}},"URL":"https:\/\/doi.org\/10.1115\/1.4065060","relation":{},"ISSN":["1530-9827","1944-7078"],"issn-type":[{"type":"print","value":"1530-9827"},{"type":"electronic","value":"1944-7078"}],"subject":[],"published":{"date-parts":[[2024,3,27]]},"article-number":"054502"}}