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Descriptive norms from coaches, teammates, and friends were not associated with help-seeking intentions. Relationships between descriptive norms and help-seeking intentions were not moderated by social identity or injunctive norms. The findings suggest that descriptive norms may have a small, but meaningful relationship with intentions to seek help for mental health concerns, depending on the person from whom the social norms originate.<\/jats:p>","DOI":"10.1123\/jsep.2024-0190","type":"journal-article","created":{"date-parts":[[2025,3,7]],"date-time":"2025-03-07T18:47:53Z","timestamp":1741373273000},"page":"115-125","source":"Crossref","is-referenced-by-count":5,"title":["Is Help-Seeking for Mental Health Concerns \u201cNormal\u201d for College Athletes? 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