{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,24]],"date-time":"2026-01-24T15:23:44Z","timestamp":1769268224668,"version":"3.49.0"},"reference-count":64,"publisher":"Human Kinetics","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022,12,1]]},"abstract":"<jats:p>The sport industry has an enormous influence on today\u2019s society, and the various media platforms and stakeholders have a considerable share of that influence. Sport communication has an essential part in that impact. The strong identification consumers create and develop with sports brands has a huge meaning in their lives. In the sphere of consumer neuroscience, there are few studies on the sport industry. This commentary launches possible research ideas, namely about the importance of brand strength in consumers\u2019 minds, as well as the true impact that consumer identification (i.e.,\u00a0fan identity) has on the sport industry.<\/jats:p>","DOI":"10.1123\/ijsc.2022-0083","type":"journal-article","created":{"date-parts":[[2022,7,19]],"date-time":"2022-07-19T12:57:17Z","timestamp":1658235437000},"page":"293-297","source":"Crossref","is-referenced-by-count":3,"title":["Communicating the Value of Fan Identity in the Sport Industry: Commentary on Consumer Neuroscience Possible Research Ideas"],"prefix":"10.1123","volume":"15","author":[{"given":"Ricardo","family":"Cayolla","sequence":"first","affiliation":[{"name":"REMIT, Department of Economics and Management, Universidade Portucalense, Porto, Portugal"}]}],"member":"100","reference":[{"key":"r1","series-title":"Managing brand equity","author":"Aaker, D.A.","year":"1991","unstructured":"Aaker, D.A. (1991). Managing brand equity. The Free Press. https:\/\/doi.org\/10.2307\/1252048"},{"issue":"4","key":"r2","series-title":"Decision,","doi-asserted-by":"publisher","first-page":"457","DOI":"10.1007\/s40622-015-0113-1","article-title":"Neuromarketing and consumer neuroscience: Current understanding and the way forward","volume":"42","author":"Agarwal, S.","year":"2015","unstructured":"Agarwal, S., & Dutta, T. (2015). Neuromarketing and consumer neuroscience: Current understanding and the way forward. Decision, 42(4), 457\u2013462. https:\/\/doi.org\/10.1007\/s40622-015-0113-110.1007\/s40622-015-0113-1"},{"issue":"4","key":"r3","series-title":"Nature Reviews Neuroscience,","doi-asserted-by":"publisher","first-page":"284","DOI":"10.1038\/nrn2795","article-title":"Neuromarketing: The hope and hype of neuroimaging in business","volume":"11","author":"Ariely, D.","year":"2010","unstructured":"Ariely, D., & Berns, G.S. (2010). Neuromarketing: The hope and hype of neuroimaging in business. Nature Reviews Neuroscience, 11(4), 284\u2013292. https:\/\/doi.org\/10.1038\/nrn279510.1038\/nrn2795"},{"issue":"3","key":"r4","series-title":"Journal of Sport Management,","doi-asserted-by":"publisher","first-page":"251","DOI":"10.1123\/jsm.2021-0231","article-title":"Remapping the sport brandscape: A structured review and future direction for sport brand research","volume":"36","author":"Baker, B.J.","year":"2022","unstructured":"Baker, B.J., Kunkel, T., Doyle, J.P., Su, Y., Bredikhina, N., & Biscaia, R. (2022). Remapping the sport brandscape: A structured review and future direction for sport brand research. Journal of Sport Management, 36(3), 251\u2013264. https:\/\/doi.org\/10.1123\/jsm.2021-023110.1123\/jsm.2021-0231"},{"issue":"4","key":"r5","series-title":"Sport Management Review,","doi-asserted-by":"publisher","first-page":"378","DOI":"10.1016\/j.smr.2016.02.002","article-title":"The uniqueness of sport: Testing against marketing\u2019s empirical laws","volume":"19","author":"Baker, B.J.","year":"2016","unstructured":"Baker, B.J., McDonald, H., & Funk, D.C. (2016). The uniqueness of sport: Testing against marketing\u2019s empirical laws. Sport Management Review, 19(4), 378\u2013390. https:\/\/doi.org\/10.1016\/j.smr.2016.02.00210.1016\/j.smr.2016.02.002"},{"issue":"11\u201312","key":"r6","series-title":"Journal of Marketing Management,","doi-asserted-by":"publisher","first-page":"893","DOI":"10.1080\/0267257X.2017.1323839","article-title":"Barriers to advancing the science and practice of marketing","volume":"33","author":"Baron, A.S.","year":"2017","unstructured":"Baron, A.S., Zaltman, G., & Olson, J. (2017). Barriers to advancing the science and practice of marketing. Journal of Marketing Management, 33(11\u201312), 893\u2013908. https:\/\/doi.org\/10.1080\/0267257X.2017.132383910.1080\/0267257X.2017.1323839"},{"issue":"5\/6","key":"r7","series-title":"European Journal of Marketing,","doi-asserted-by":"publisher","first-page":"496","DOI":"10.1108\/03090560510590683","article-title":"Customer-based brand equity in the team sport industry","volume":"39","author":"Bauer, H.H.","year":"2005","unstructured":"Bauer, H.H., Sauer, N.E., & Schmitt, P. (2005). Customer-based brand equity in the team sport industry. European Journal of Marketing, 39(5\/6), 496\u2013513. https:\/\/doi.org\/10.1108\/0309056051059068310.1108\/03090560510590683"},{"issue":"4","key":"r8","series-title":"Review of General Psychology,","doi-asserted-by":"publisher","first-page":"323","DOI":"10.1037\/1089-2680.5.4.323","article-title":"Bad is stronger than good","volume":"5","author":"Baumeister, R.F.","year":"2001","unstructured":"Baumeister, R.F., Bratslavsky, E., Finkenauer, C., & Vohs, K.D. (2001). Bad is stronger than good. Review of General Psychology, 5(4), 323\u2013370. https:\/\/doi.org\/10.1037\/\/1089-2680.5.4.32310.1037\/1089-2680.5.4.323"},{"key":"r9","article-title":"European super league: All six premier league teams withdraw from competition","year":"2021","unstructured":"BBC Sport. (2021). European super league: All six premier league teams withdraw from competition. https:\/\/www.bbc.co.uk\/sport\/football\/56823501"},{"issue":"2","key":"r10","series-title":"Neuroethics,","doi-asserted-by":"publisher","first-page":"191","DOI":"10.1007\/s12152-014-9227-y","article-title":"Neuroethics and responsibility in conducting neuromarketing research","volume":"8","author":"Bercea Olteanu, M.D.","year":"2015","unstructured":"Bercea Olteanu, M.D. (2015). Neuroethics and responsibility in conducting neuromarketing research. Neuroethics, 8(2), 191\u2013202. https:\/\/doi.org\/10.1007\/s12152-014-9227-y10.1007\/s12152-014-9227-y"},{"key":"r11","series-title":"Journal of Consumer Psychology,","doi-asserted-by":"publisher","first-page":"154","DOI":"10.1016\/j.jcps.2011.05.001","article-title":"A neural predictor of cultural popularity","volume":"22,","author":"Berns, G.S.","year":"2012","unstructured":"Berns, G.S., & Moore, S.E. (2012). A neural predictor of cultural popularity. Journal of Consumer Psychology, 22, 154\u2013160. https:\/\/doi.org\/10.1016\/j.jcps.2011.05.00110.1016\/j.jcps.2011.05.001"},{"key":"r12","series-title":"Psychiatry and Clinical Neurosciences,","doi-asserted-by":"publisher","first-page":"480","DOI":"10.1111\/pcn.13076","article-title":"Functional neural substrates of football fanaticism: Different pattern of brain responses and connectivity in fanatics","volume":"74,","author":"Bilgi\u00e7, B.","year":"2020","unstructured":"Bilgi\u00e7, B., Kurt, E., Makar, \u00c7.C., Ulasoglu-Yildiz, C., Samanci, B., Gurvit, H., \u2026 Emre, M. (2020). Functional neural substrates of football fanaticism: Different pattern of brain responses and connectivity in fanatics. Psychiatry and Clinical Neurosciences, 74, 480\u2013487. https:\/\/doi.org\/10.1111\/pcn.1307610.1111\/pcn.13076"},{"issue":"4","key":"r13","series-title":"European Sport Management Quarterly,","doi-asserted-by":"publisher","first-page":"459","DOI":"10.1080\/16184742.2017.1413580","article-title":"Conceptualising and measuring fan identity using stakeholder theory","volume":"18","author":"Biscaia, R.","year":"2018","unstructured":"Biscaia, R., Hedlund, D.P., Dickson, G., & Naylor, M. (2018). Conceptualising and measuring fan identity using stakeholder theory. European Sport Management Quarterly, 18(4), 459\u2013481. https:\/\/doi.org\/10.1080\/16184742.2017.141358010.1080\/16184742.2017.1413580"},{"issue":"1","key":"r14","series-title":"International Journal of Business and Globalisation,","doi-asserted-by":"publisher","first-page":"82","DOI":"10.1504\/IJBG.2014.058032","article-title":"Fans club brand relationship: Football passion","volume":"12","author":"Cayolla, R.","year":"2014","unstructured":"Cayolla, R., & Loureiro, S.M.C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82\u201397. https:\/\/doi.org\/10.1504\/IJBG.2014.05803210.1504\/IJBG.2014.058032"},{"issue":"3","key":"r15","series-title":"Journal of Creative Communications,","doi-asserted-by":"publisher","first-page":"347","DOI":"10.1177\/09732586211034929","article-title":"What is the role of memory in consumer\u2013brand relationship? Insight from sport industry","volume":"16","author":"Cayolla, R.","year":"2021","unstructured":"Cayolla, R., & Loureiro, S.M.C. (2021). What is the role of memory in consumer\u2013brand relationship? Insight from sport industry. Journal of Creative Communications, 16(3), 347\u2013355. https:\/\/doi.org\/10.1177\/0973258621103492910.1177\/09732586211034929"},{"issue":"3","key":"r16","series-title":"International Journal of Sport Communication,","doi-asserted-by":"publisher","first-page":"419","DOI":"10.1123\/ijsc.2020-0244","article-title":"The impact of the coronavirus pandemic on a major event legacy: The 2020 National Collegiate Athletic Association men\u2019s basketball final four","volume":"13","author":"Cianfrone, B.A.","year":"2020","unstructured":"Cianfrone, B.A., & Kellison, T.B. (2020). The impact of the coronavirus pandemic on a major event legacy: The 2020 National Collegiate Athletic Association men\u2019s basketball final four. International Journal of Sport Communication, 13(3), 419\u2013426. https:\/\/doi.org\/10.1123\/ijsc.2020-024410.1123\/ijsc.2020-0244"},{"issue":"3","key":"r17","series-title":"Psychological Science,","doi-asserted-by":"publisher","first-page":"306","DOI":"10.1177\/0956797610397667","article-title":"Us versus them: Social identity shapes neural responses to intergroup competition and harm","volume":"22","author":"Cikara, M.","year":"2011","unstructured":"Cikara, M., Botvinick, M.M., & Fiske, S.T. (2011). Us versus them: Social identity shapes neural responses to intergroup competition and harm. Psychological Science, 22(3), 306\u2013313. https:\/\/doi.org\/10.1177\/095679761039766710.1177\/0956797610397667"},{"issue":"1","key":"r18","series-title":"European Sport Management Quarterly,","doi-asserted-by":"publisher","first-page":"23","DOI":"10.1080\/16184740500089524","article-title":"Brand strategy in professional sports: The case of French soccer teams","volume":"5","author":"Couvelaere, V.","year":"2005","unstructured":"Couvelaere, V., & Richelieu, A. (2005). Brand strategy in professional sports: The case of French soccer teams. European Sport Management Quarterly, 5(1), 23\u201346. https:\/\/doi.org\/10.1080\/1618474050008952410.1080\/16184740500089524"},{"key":"r19","article-title":"What the European super league controversy will mean for sponsorship","author":"Cronin, B.","year":"2021","unstructured":"Cronin, B. (2021). What the European super league controversy will mean for sponsorship. https:\/\/www.sportbusiness.com\/2021\/04\/what-the-european-super-league-controversy-will-mean-for-sponsorship\/"},{"issue":"6","key":"r20","series-title":"Psychology and Marketing,","doi-asserted-by":"publisher","first-page":"473","DOI":"10.1002\/mar.20069","article-title":"Advertising weak and strong brands: Who gains?","volume":"22","author":"Dahl\u00e9n, M.","year":"2005","unstructured":"Dahl\u00e9n, M., & Lange, F. (2005). Advertising weak and strong brands: Who gains? Psychology and Marketing, 22(6), 473\u2013488. https:\/\/doi.org\/10.1002\/mar.2006910.1002\/mar.20069"},{"issue":"4","key":"r21","series-title":"Sport Marketing Quarterly,","doi-asserted-by":"publisher","first-page":"209","DOI":"10.32731\/SMQ.284.122019.03","article-title":"Corporate sponsorship in college football; An FMRI study measuring the effectiveness of corporate branding across rival teams","volume":"28","author":"Davis, M.S.","year":"2019","unstructured":"Davis, M.S., Townsend, K.M., & Deshpande, G. (2019). Corporate sponsorship in college football; An FMRI study measuring the effectiveness of corporate branding across rival teams. Sport Marketing Quarterly, 28(4), 209\u2013221. https:\/\/doi.org\/10.32731\/smq.284.122019.0310.32731\/SMQ.284.122019.03"},{"issue":"5","key":"r22","series-title":"Social Cognitive and Affective Neuroscience,","doi-asserted-by":"publisher","first-page":"718","DOI":"10.1093\/scan\/nsx003","article-title":"Tribal love: The neural correlates of passionate engagement in football fans","volume":"12","author":"Duarte, I.C.","year":"2017","unstructured":"Duarte, I.C., Afonso, S., Jorge, H., Cayolla, R., Ferreira, C., & Castelo-Branco, M. (2017). Tribal love: The neural correlates of passionate engagement in football fans. Social Cognitive and Affective Neuroscience, 12(5), 718\u2013728. https:\/\/doi.org\/10.1093\/scan\/nsx00310.1093\/scan\/nsx003"},{"issue":"1","key":"r23","series-title":"Scientific Reports,","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1038\/s41598-018-30611-6","article-title":"The role of prefrontal cortex in a battle of the sexes dilemma involving a conflict between tribal and romantic love","volume":"8","author":"Duarte, I.C.","year":"2018","unstructured":"Duarte, I.C., Brito-Costa, S., Cayolla, R., & Castelo-Branco, M. (2018). The role of prefrontal cortex in a battle of the sexes dilemma involving a conflict between tribal and romantic love. Scientific Reports, 8(1), 1\u20138. https:\/\/doi.org\/10.1038\/s41598-018-30611-610.1038\/s41598-018-30611-6"},{"issue":"1","key":"r24","series-title":"Journal of Consumer Psychology,","doi-asserted-by":"publisher","first-page":"75","DOI":"10.1016\/j.jcps.2010.08.004","article-title":"Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?","volume":"22","author":"Esch, F.-R.","year":"2012","unstructured":"Esch, F.-R., M\u00f6ll, T., Schmitt, B., Elger, C.E., Neuhaus, C., & Weber, B. (2012). Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands? Journal of Consumer Psychology, 22(1), 75\u201385. https:\/\/doi.org\/10.1016\/j.jcps.2010.08.00410.1016\/j.jcps.2010.08.004"},{"issue":"5","key":"r25","series-title":"Psychological Science,","doi-asserted-by":"publisher","first-page":"439","DOI":"10.1177\/0956797611434964","article-title":"From neural responses to population behavior: Neural focus group predicts population-level media effects","volume":"23","author":"Falk, E.B.","year":"2012","unstructured":"Falk, E.B., Berkman, E., & Lieberman, M.D. (2012). From neural responses to population behavior: Neural focus group predicts population-level media effects. Psychological Science, 23(5), 439\u2013445. https:\/\/doi.org\/10.1177\/0956797611434964.From10.1177\/0956797611434964"},{"issue":"7","key":"r26","series-title":"Journal of Consumer Marketing,","doi-asserted-by":"publisher","first-page":"385","DOI":"10.1108\/07363760710834807","article-title":"Neuromarketing: A layman\u2019s look at neuroscience and its potential application to marketing practice","volume":"24","author":"Fugate, D.L.","year":"2007","unstructured":"Fugate, D.L. (2007). Neuromarketing: A layman\u2019s look at neuroscience and its potential application to marketing practice. Journal of Consumer Marketing, 24(7), 385\u2013394. https:\/\/doi.org\/10.1108\/0736376071083480710.1108\/07363760710834807"},{"issue":"2","key":"r27","series-title":"Sport Management Review,","doi-asserted-by":"publisher","first-page":"119","DOI":"10.1016\/S1441-3523(01)70072-1","article-title":"The psychological continuum model: A conceptual framework for understanding an individual\u2019s psychological connection to sport","volume":"4","author":"Funk, D.C.","year":"2001","unstructured":"Funk, D.C., & James, J.D. (2001). The psychological continuum model: A conceptual framework for understanding an individual\u2019s psychological connection to sport. Sport Management Review, 4(2), 119\u2013150. https:\/\/doi.org\/10.1016\/S1441-3523(01)70072-110.1016\/S1441-3523(01)70072-1"},{"issue":"4","key":"r28","series-title":"Sport Management Review,","doi-asserted-by":"publisher","first-page":"517","DOI":"10.1016\/j.smr.2015.08.006","article-title":"Supporters and football governance, from customers to stakeholders: A literature review and agenda for research","volume":"18","author":"Garc\u00eda, B.","year":"2015","unstructured":"Garc\u00eda, B., & Welford, J. (2015). Supporters and football governance, from customers to stakeholders: A literature review and agenda for research. Sport Management Review, 18(4), 517\u2013528. https:\/\/doi.org\/10.1016\/j.smr.2015.08.00610.1016\/j.smr.2015.08.006"},{"issue":"3","key":"r29","series-title":"Sport Management Review,","doi-asserted-by":"publisher","first-page":"243","DOI":"10.1016\/j.smr.2013.09.002","article-title":"Glory out of reflected failure: The examination of how rivalry affects sport fans","volume":"17","author":"Havard, C.T.","year":"2014","unstructured":"Havard, C.T. (2014). Glory out of reflected failure: The examination of how rivalry affects sport fans. Sport Management Review, 17(3), 243\u2013253. https:\/\/doi.org\/10.1016\/j.smr.2013.09.00210.1016\/j.smr.2013.09.002"},{"issue":"4","key":"r30","series-title":"California Management Review,","doi-asserted-by":"publisher","first-page":"5","DOI":"10.1177\/0008125617720208","article-title":"Neuromarketing: Inside the mind of the consumer","volume":"59","author":"Hsu, M.","year":"2017","unstructured":"Hsu, M. (2017). Neuromarketing: Inside the mind of the consumer. California Management Review, 59(4), 5\u201322. https:\/\/doi.org\/10.1177\/000812561772020810.1177\/0008125617720208"},{"issue":"5","key":"r31","series-title":"Sport Management Review,","doi-asserted-by":"publisher","first-page":"824","DOI":"10.1016\/j.smr.2020.04.001","article-title":"Examining minor league baseball spectator nostalgia: A neuroscience perspective","volume":"23","author":"Hungenberg, E.","year":"2020","unstructured":"Hungenberg, E., Slavich, M., Bailey, A., & Sawyer, T. (2020). Examining minor league baseball spectator nostalgia: A neuroscience perspective. Sport Management Review, 23(5), 824\u2013837. https:\/\/doi.org\/10.1016\/j.smr.2020.04.00110.1016\/j.smr.2020.04.001"},{"key":"r32","series-title":"Journal of Sport Management,","doi-asserted-by":"publisher","first-page":"149","DOI":"10.1123\/jsm.2015-0340","article-title":"Forty years of BIRGing: New perspectives on Cialdini\u2019s seminal studies","volume":"30,","author":"Jensen, J.A.","year":"2016","unstructured":"Jensen, J.A., Turner, B.A., James, J., McEvoy, C., Seifried, C., Delia, E.B., \u2026 Walsh, P. (2016). Forty years of BIRGing: New perspectives on Cialdini\u2019s seminal studies. Journal of Sport Management, 30, 149\u2013161. https:\/\/doi.org\/10.1123\/jsm.2015-034010.1123\/jsm.2015-0340"},{"issue":"1","key":"r33","series-title":"Journal of Marketing,","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1177\/002224299305700101","article-title":"Conceptualizing, measuring, and managing customer-based brand equity","volume":"57","author":"Keller, K.L.","year":"1993","unstructured":"Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1\u201322. https:\/\/doi.org\/10.2307\/125205410.1177\/002224299305700101"},{"issue":"2","key":"r34","series-title":"European Sport Management Quarterly,","doi-asserted-by":"publisher","first-page":"201","DOI":"10.1080\/16184742.2018.1505925","article-title":"Sport fans\u2019 roles in value co-creation","volume":"19","author":"Kolyperas, D.","year":"2019","unstructured":"Kolyperas, D., Maglaras, G., & Sparks, L. (2019). Sport fans\u2019 roles in value co-creation. European Sport Management Quarterly, 19(2), 201\u2013220. https:\/\/doi.org\/10.1080\/16184742.2018.150592510.1080\/16184742.2018.1505925"},{"issue":"4","key":"r35","series-title":"International Journal of Research in Marketing,","doi-asserted-by":"publisher","first-page":"389","DOI":"10.1016\/S0167-8116(96)00021-3","article-title":"Characteristics of memory associations: A consumer-based brand equity perspective","volume":"13","author":"Krishnan, H.S.","year":"1996","unstructured":"Krishnan, H.S. (1996). Characteristics of memory associations: A consumer-based brand equity perspective. International Journal of Research in Marketing, 13(4), 389\u2013405. https:\/\/doi.org\/10.1016\/S0167-8116(96)00021-310.1016\/S0167-8116(96)00021-3"},{"issue":"1","key":"r36","series-title":"Sport Marketing Quarterly,","doi-asserted-by":"publisher","first-page":"3","DOI":"10.32731\/SMQ.291.032020.01","article-title":"Sport brands: Brand relationships and consumer behavior","volume":"29","author":"Kunkel, T.","year":"2020","unstructured":"Kunkel, T., & Biscaia, R. (2020). Sport brands: Brand relationships and consumer behavior. Sport Marketing Quarterly, 29(1), 3\u201317. https:\/\/doi.org\/10.32731\/smq.291.032020.0110.32731\/SMQ.291.032020.01"},{"key":"r37","series-title":"Handbook of research on consumerism in business and marketing: Concepts and practices","doi-asserted-by":"publisher","first-page":"510","DOI":"10.4018\/978-1-4666-5880-6.ch023","article-title":"Consumption, anti-consumption, and consumption communities: The football clubs and its fans","author":"Loureiro, S.M.C.","year":"2014","unstructured":"Loureiro, S.M.C., Pires, A.R., & Cayolla, R. (2014). Consumption, anti-consumption, and consumption communities: The football clubs and its fans. In H.-R. Kaufmann (Ed.), Handbook of research on consumerism in business and marketing: Concepts and practices (Chapter 23, pp.\u00a0510\u2013535). IGI Global. https:\/\/doi.org\/10.4018\/978-1-4666-5880-6.ch02310.4018\/978-1-4666-5880-6.ch023"},{"issue":"3","key":"r38","series-title":"Journal of Leisure Research,","doi-asserted-by":"publisher","first-page":"205","DOI":"10.1080\/00222216.1995.11949745","article-title":"Cognitive and affective determinants of fan satisfaction with sporting event attendance","volume":"27","author":"Madrigal, R.","year":"1995","unstructured":"Madrigal, R. (1995). Cognitive and affective determinants of fan satisfaction with sporting event attendance. Journal of Leisure Research, 27(3), 205\u2013227. https:\/\/doi.org\/10.1080\/00222216.1995.1194974510.1080\/00222216.1995.11949745"},{"issue":"3","key":"r39","series-title":"Sport Management Review,","doi-asserted-by":"publisher","first-page":"414","DOI":"10.1016\/j.smr.2019.07.004","article-title":"The blurry spectrums of team identity threat","volume":"23","author":"Mansfield, A.C.","year":"2020","unstructured":"Mansfield, A.C., Delia, E.B., & Katz, M. (2020). The blurry spectrums of team identity threat. Sport Management Review, 23(3), 414\u2013427. https:\/\/doi.org\/10.1016\/j.smr.2019.07.00410.1016\/j.smr.2019.07.004"},{"issue":"2","key":"r40","series-title":"Neuron,","doi-asserted-by":"publisher","first-page":"379","DOI":"10.1016\/j.neuron.2004.09.019","article-title":"Neural correlates of behavioral preference for culturally familiar drinks","volume":"44","author":"McClure, S.M.","year":"2004","unstructured":"McClure, S.M., Li, J., Tomlin, D., Cypert, K.S., Montague, L.M., & Montague, P.R. (2004). Neural correlates of behavioral preference for culturally familiar drinks. Neuron, 44(2), 379\u2013387. https:\/\/doi.org\/10.1016\/j.neuron.2004.09.01910.1016\/j.neuron.2004.09.019"},{"key":"r41","series-title":"Routledge handbook of sport communication","year":"2013","unstructured":"Pedersen, P.M. (Ed.). (2013). Routledge handbook of sport communication. Routledge. https:\/\/doi.org\/10.4324\/9780203123485"},{"key":"r42","series-title":"Strategic sport communication","author":"Pedersen, P.M.","year":"2021","unstructured":"Pedersen, P.M., Laucella, P., Geurin, A., & Kian, E. (2021). Strategic sport communication (7th ed.). Human Kinetics."},{"key":"r43","series-title":"Contemporary sport management","year":"2022","unstructured":"Pedersen, P.M., & Thibault, L. (Eds.). (2022). Contemporary sport management (7th ed.). Human Kinetics."},{"issue":"7","key":"r45","series-title":"Social Cognitive and Affective Neuroscience,","doi-asserted-by":"publisher","first-page":"687","DOI":"10.1093\/scan\/nsy049","article-title":"Individual differences in valence bias: FMRI evidence of the initial negativity hypothesis","volume":"13","author":"Petro, N.M.","year":"2018","unstructured":"Petro, N.M., Tong, T.T., Henley, D.J., & Neta, M. (2018). Individual differences in valence bias: FMRI evidence of the initial negativity hypothesis. Social Cognitive and Affective Neuroscience, 13(7), 687\u2013698. https:\/\/doi.org\/10.1093\/scan\/nsy04910.1093\/scan\/nsy049"},{"issue":"4","key":"r46","series-title":"Journal of Marketing Research,","doi-asserted-by":"publisher","first-page":"427","DOI":"10.1509\/jmr.14.0048","article-title":"Consumer neuroscience: Applications, challenges, and possible solutions","volume":"52","author":"Plassmann, H.","year":"2015","unstructured":"Plassmann, H., Venkatraman, V., Huettel, S.A., & Yoon, C. (2015). Consumer neuroscience: Applications, challenges, and possible solutions. Journal of Marketing Research, 52(4), 427\u2013435. https:\/\/doi.org\/https:\/\/doi.org\/10.1509\/jmr.14.004810.1509\/jmr.14.0048"},{"issue":"2","key":"r47","series-title":"Trends in Cognitive Sciences,","doi-asserted-by":"publisher","first-page":"59","DOI":"10.1016\/j.tics.2005.12.004","article-title":"Can cognitive processes be inferred from neuroimaging data?","volume":"10","author":"Poldrack, R.A.","year":"2006","unstructured":"Poldrack, R.A. (2006). Can cognitive processes be inferred from neuroimaging data? Trends in Cognitive Sciences, 10(2), 59\u201363. https:\/\/doi.org\/10.1016\/j.tics.2005.12.00410.1016\/j.tics.2005.12.004"},{"issue":"1","key":"r48","series-title":"Journal of Consumer Research,","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1086\/595718","article-title":"The safety of objects: Materialism, existential insecurity, and brand connection","volume":"36","author":"Rindfleisch, A.","year":"2009","unstructured":"Rindfleisch, A., Burroughs, J.E., & Wong, N. (2009). The safety of objects: Materialism, existential insecurity, and brand connection. Journal of Consumer Research, 36(1), 1\u201316. https:\/\/doi.org\/10.1086\/59571810.1086\/595718"},{"issue":"3","key":"r49","series-title":"Journal of Sport Management,","doi-asserted-by":"publisher","first-page":"322","DOI":"10.1123\/jsm.22.3.322","article-title":"An empirical assessment of spectator-based brand equity","volume":"22","author":"Ross, S.D.","year":"2008","unstructured":"Ross, S.D., Russell, K.C., & Bang, H. (2008). An empirical assessment of spectator-based brand equity. Journal of Sport Management, 22(3), 322\u2013337. https:\/\/doi.org\/10.1123\/jsm.22.3.32210.1123\/jsm.22.3.322"},{"issue":"3","key":"r50","series-title":"Journal of Experimental Social Psychology,","doi-asserted-by":"publisher","first-page":"564","DOI":"10.1016\/j.jesp.2010.01.006","article-title":"Protecting the self through consumption: Status goods as affirmational commodities","volume":"46","author":"Sivanathan, N.","year":"2010","unstructured":"Sivanathan, N., & Pettit, N.C. (2010). Protecting the self through consumption: Status goods as affirmational commodities. Journal of Experimental Social Psychology, 46(3), 564\u2013570. https:\/\/doi.org\/10.1016\/j.jesp.2010.01.00610.1016\/j.jesp.2010.01.006"},{"issue":"4","key":"r51","series-title":"Managing Sport and Leisure,","doi-asserted-by":"publisher","first-page":"397","DOI":"10.1080\/23750472.2020.1809499","article-title":"Going back to the ballgame: Memories of previous baseball experiences","volume":"27","author":"Slavich, M.","year":"2022","unstructured":"Slavich, M., Hungenberg, E., Martin, T., Williams, D., & Reifurth, K. (2022). Going back to the ballgame: Memories of previous baseball experiences. Managing Sport and Leisure, 27(4), 397\u2013415. https:\/\/doi.org\/10.1080\/23750472.2020.180949910.1080\/23750472.2020.1809499"},{"key":"r52","series-title":"Neuropsychologia,","doi-asserted-by":"publisher","first-page":"171","DOI":"10.1016\/S0028-3932(02)00147-1","article-title":"May I have your attention please: Electrocortical responses to positive and negative stimuli","volume":"41,","author":"Smith, N.K.","year":"2003","unstructured":"Smith, N.K., Cacioppo, J.T., Larsen, J.T., & Chartrand, T.L. (2003). May I have your attention please: Electrocortical responses to positive and negative stimuli. Neuropsychologia, 41, 171\u2013183. https:\/\/doi.org\/10.1016\/S0028-3932(02)00147-110.1016\/S0028-3932(02)00147-1"},{"key":"r53","series-title":"Journal of Business Ethics,","doi-asserted-by":"publisher","first-page":"799","DOI":"10.1007\/s10551-016-3059-0","article-title":"Neuromarketing: Ethical implications of its use and potential misuse","volume":"144,","author":"Stanton, S.J.","year":"2017","unstructured":"Stanton, S.J., Sinnott-Armstrong, W., & Huettel, S.A. (2017). Neuromarketing: Ethical implications of its use and potential misuse. Journal of Business Ethics, 144, 799\u2013811. https:\/\/doi.org\/10.1007\/s10551-016-3059-010.1007\/s10551-016-3059-0"},{"issue":"4","key":"r54","series-title":"Social Psychology Quarterly,","doi-asserted-by":"publisher","first-page":"284","DOI":"10.2307\/2695840","article-title":"The past, present, and future of an identity theory","volume":"63","author":"Stryker, S.","year":"2000","unstructured":"Stryker, S., & Burke, P.J. (2000). The past, present, and future of an identity theory. Social Psychology Quarterly, 63(4), 284\u2013297.10.2307\/2695840"},{"issue":"1","key":"r55","series-title":"Sport Marketing Quarterly,","doi-asserted-by":"publisher","first-page":"33","DOI":"10.32731\/SMQ.291.302020.03","article-title":"The rise of an athlete brand: Factors influencing the social media following of athletes","volume":"29","author":"Su, Y.","year":"2020","unstructured":"Su, Y., Baker, B., Doyle, J., & Kunkel, T. (2020). The rise of an athlete brand: Factors influencing the social media following of athletes. Sport Marketing Quarterly, 29(1), 33\u201346. https:\/\/doi.org\/10.32731\/smq.291.302020.0310.32731\/SMQ.291.302020.03"},{"issue":"1","key":"r56","series-title":"European Sport Management Quarterly,","doi-asserted-by":"publisher","first-page":"92","DOI":"10.1080\/16184742.2021.1978519","article-title":"We are in this together: Sport brand involvement and fans\u2019 well-being","volume":"22","author":"Su, Y.","year":"2022","unstructured":"Su, Y., Du, J., Biscaia, R., & Inoue, Y. (2022). We are in this together: Sport brand involvement and fans\u2019 well-being. European Sport Management Quarterly, 22(1), 92\u2013119. https:\/\/doi.org\/10.1080\/16184742.2021.197851910.1080\/16184742.2021.1978519"},{"issue":"1","key":"r57","series-title":"Psychological Bulletin,","doi-asserted-by":"publisher","first-page":"67","DOI":"10.1037\/0033-2909.110.1.67","article-title":"Asymmetrical effects of positive and negative events: The mobilization-minimization hypothesis","volume":"110","author":"Taylor, S.E.","year":"1991","unstructured":"Taylor, S.E. (1991). Asymmetrical effects of positive and negative events: The mobilization-minimization hypothesis. Psychological Bulletin, 110(1), 67\u201385. https:\/\/doi.org\/10.1037\/0033-2909.110.1.6710.1037\/0033-2909.110.1.67"},{"issue":"4","key":"r58","series-title":"The American Journal of Sociology,","doi-asserted-by":"publisher","first-page":"529","DOI":"10.1086\/214483","article-title":"Attitudes can be measured","volume":"33","author":"Thurstone, L.L.","year":"1928","unstructured":"Thurstone, L.L. (1928). Attitudes can be measured. The American Journal of Sociology, 33(4), 529\u2013554. https:\/\/doi.org\/10.1086\/21448310.1086\/214483"},{"key":"r59","series-title":"The power of bad","author":"Tierney, J.","year":"2020","unstructured":"Tierney, J., & Baumeister, R.F. (2020). The power of bad. Penguin."},{"key":"r60","series-title":"Marketing sustainability through sport","author":"Trail, G.T.","year":"2016","unstructured":"Trail, G.T. (2016). Marketing sustainability through sport. Sport Consumer Research Consultants LLC."},{"issue":"4","key":"r61","series-title":"European Sport Management Quarterly,","doi-asserted-by":"publisher","first-page":"504","DOI":"10.1080\/16184742.2020.1757734","article-title":"Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs","volume":"21","author":"Uhrich, S.","year":"2021","unstructured":"Uhrich, S. (2021). Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs. European Sport Management Quarterly, 21(4), 504\u2013523. https:\/\/doi.org\/10.1080\/16184742.2020.175773410.1080\/16184742.2020.1757734"},{"issue":"4","key":"r62","series-title":"Social Neuroscience,","doi-asserted-by":"publisher","first-page":"400","DOI":"10.1080\/17470919.2016.1182587","article-title":"The mere green effect: An FMRI study of pro-environmental advertisements","volume":"12","author":"Vezich, I.S.","year":"2017","unstructured":"Vezich, I.S., Gunter, B.C., & Lieberman, M.D. (2017). The mere green effect: An FMRI study of pro-environmental advertisements. Social Neuroscience, 12(4), 400\u2013408. https:\/\/doi.org\/10.1080\/17470919.2016.118258710.1080\/17470919.2016.1182587"},{"issue":"2","key":"r63","series-title":"International Journal of Sport Communication,","doi-asserted-by":"publisher","first-page":"85","DOI":"10.1123\/ijsc.2021-0114","article-title":"Legacy branding: The posthumous utilization and management of athlete brands","volume":"15","author":"Williams, A.S.","year":"2022","unstructured":"Williams, A.S., Pedersen, Z.P., & Brummett, K.J. (2022). Legacy branding: The posthumous utilization and management of athlete brands. International Journal of Sport Communication, 15(2), 85\u201392. https:\/\/doi.org\/10.1123\/ijsc.2021-011410.1123\/ijsc.2021-0114"},{"issue":"3","key":"r64","series-title":"Soccer and Society,","doi-asserted-by":"publisher","first-page":"426","DOI":"10.1080\/14660970.2012.655510","article-title":"Walking alone together the Liverpool way: Fan culture and \u201cclueless\u201d Yanks","volume":"13","author":"Williams, J.","year":"2012","unstructured":"Williams, J. (2012). Walking alone together the Liverpool way: Fan culture and \u201cclueless\u201d Yanks. Soccer and Society, 13(3), 426\u2013442. https:\/\/doi.org\/10.1080\/14660970.2012.65551010.1080\/14660970.2012.655510"},{"issue":"4","key":"r65","series-title":"Journal of Consumer Research,","doi-asserted-by":"publisher","first-page":"423","DOI":"10.1086\/209573","article-title":"Consumer researchers: Take a hike!","volume":"26","author":"Zaltman, G.","year":"2000","unstructured":"Zaltman, G. (2000). Consumer researchers: Take a hike! Journal of Consumer Research, 26(4), 423\u2013428. https:\/\/doi.org\/10.1086\/20957310.1086\/209573"}],"container-title":["International Journal of Sport Communication"],"original-title":[],"link":[{"URL":"https:\/\/journals.humankinetics.com\/view\/journals\/ijsc\/15\/4\/article-p293.xml","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.humankinetics.com\/downloadpdf\/journals\/ijsc\/15\/4\/article-p293.xml","content-type":"text\/html","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/journals.humankinetics.com\/downloadpdf\/journals\/ijsc\/15\/4\/article-p293.xml","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,12,22]],"date-time":"2022-12-22T03:17:33Z","timestamp":1671679053000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.humankinetics.com\/view\/journals\/ijsc\/15\/4\/article-p293.xml"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,12,1]]},"references-count":64,"journal-issue":{"issue":"4"},"URL":"https:\/\/doi.org\/10.1123\/ijsc.2022-0083","relation":{},"ISSN":["1936-3915","1936-3907"],"issn-type":[{"value":"1936-3915","type":"print"},{"value":"1936-3907","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022,12,1]]}}}