{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,17]],"date-time":"2026-10-17T12:08:37Z","timestamp":1792238917910,"version":"4.4.0"},"reference-count":11,"publisher":"American Association for the Advancement of Science (AAAS)","issue":"5989","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Science"],"published-print":{"date-parts":[[2010,7,16]]},"abstract":"<jats:title>The Greater Good<\/jats:title>\n          <jats:p>\n            Zero-sum games (if I win, then you lose) offer an easily grasped heuristic for all sorts of social interactions, especially those that involve money. For instance, companies may offer to contribute some portion of their revenues to charitable causes as an inducement to customers, but it is generally assumed that these pass-throughs directly diminish the corporate bottom line.\n            <jats:bold>\n              Gneezy\n              <jats:italic>et al.<\/jats:italic>\n            <\/jats:bold>\n            (p.\n            <jats:related-article xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" ext-link-type=\"doi\" page=\"325\" related-article-type=\"in-this-issue\" vol=\"329\" xlink:href=\"10.1126\/science.1186744\">325<\/jats:related-article>\n            ; see the Perspective by\n            <jats:bold>\n              <jats:related-article xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" ext-link-type=\"doi\" issue=\"5989\" page=\"287\" related-article-type=\"in-this-issue\" vol=\"329\" xlink:href=\"10.1126\/science.1193044\">DellaVigna<\/jats:related-article>\n            <\/jats:bold>\n            ) have designed a framework that encourages both customers and companies to contribute toward social goods, and, in field tests, this design increased charitable contributions as well as corporate revenues.\n          <\/jats:p>","DOI":"10.1126\/science.1186744","type":"journal-article","created":{"date-parts":[[2010,7,15]],"date-time":"2010-07-15T18:35:42Z","timestamp":1279218942000},"page":"325-327","source":"Crossref","is-referenced-by-count":263,"title":["Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving"],"prefix":"10.1126","volume":"329","author":[{"given":"Ayelet","family":"Gneezy","sequence":"first","affiliation":[{"name":"Rady School of Management, University of California, San Diego, 9500 Gilman Drive, La Jolla, CA 92093, USA."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Uri","family":"Gneezy","sequence":"additional","affiliation":[{"name":"Rady School of Management, University of California, San Diego, 9500 Gilman Drive, La Jolla, CA 92093, USA."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Leif D.","family":"Nelson","sequence":"additional","affiliation":[{"name":"Haas School of Business, University of California, Berkeley, 545 Student Services #1900, Berkeley, CA 94720, USA."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Amber","family":"Brown","sequence":"additional","affiliation":[{"name":"Rady School of Management, University of California, San Diego, 9500 Gilman Drive, La Jolla, CA 92093, USA."},{"name":"Disney Research, 1401 Flower Street, Glendale, CA 91201, USA."}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"221","reference":[{"key":"e_1_3_2_2_2","doi-asserted-by":"crossref","unstructured":"Friedman M. 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Economica 77, 1 (2010).","journal-title":"Economica"}],"container-title":["Science"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.science.org\/doi\/pdf\/10.1126\/science.1186744","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,1,10]],"date-time":"2024-01-10T07:59:43Z","timestamp":1704873583000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.science.org\/doi\/10.1126\/science.1186744"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010,7,16]]},"references-count":11,"journal-issue":{"issue":"5989","published-print":{"date-parts":[[2010,7,16]]}},"alternative-id":["10.1126\/science.1186744"],"URL":"https:\/\/doi.org\/10.1126\/science.1186744","relation":{},"ISSN":["0036-8075","1095-9203"],"issn-type":[{"value":"0036-8075","type":"print"},{"value":"1095-9203","type":"electronic"}],"subject":[],"published":{"date-parts":[[2010,7,16]]}}}