{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,28]],"date-time":"2025-08-28T07:40:02Z","timestamp":1756366802756,"version":"3.44.0"},"reference-count":5,"publisher":"BMJ","issue":"1","license":[{"start":{"date-parts":[[2018,11,1]],"date-time":"2018-11-01T00:00:00Z","timestamp":1541030400000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.bmj.com\/company\/legal-information\/terms-conditions\/legal-information\/tdm-licencepolicy"}],"content-domain":{"domain":["bmj.com"],"crossmark-restriction":true},"short-container-title":["BMJ Case Rep"],"accepted":{"date-parts":[[2018,11,7]]},"published-print":{"date-parts":[[2018,11]]},"abstract":"<jats:p>We wish to report an ocular chemical injury caused by inadvertent dispensing and administration of an erectile dysfunction cream (Vitaros) instead of an ocular lubricant (VitA-POS) to highlight this potential source of error. Prescribing errors are common, and medications with similar names\/packaging increase risk. However, it is unusual in this case that no individual (including the patient, general practitioner or dispensing pharmacist) questioned erectile dysfunction cream being prescribed to a female patient, with ocular application instructions. The patient was treated for a mild ocular chemical injury with topical antibiotics, steroids and lubricants, with good response. However, we believe this to be an important issue to report to enhance awareness and promote safe prescribing skills.<\/jats:p>","DOI":"10.1136\/bcr-2018-227468","type":"journal-article","created":{"date-parts":[[2018,12,18]],"date-time":"2018-12-18T17:19:47Z","timestamp":1545153587000},"page":"bcr-2018-227468","update-policy":"https:\/\/doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":1,"title":["Prescribing lessons from an ocular chemical injury: Vitaros inadvertently dispensed instead of VitA-POS"],"prefix":"10.1136","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6905-8396","authenticated-orcid":false,"given":"Magdalena","family":"Edington","sequence":"first","affiliation":[{"name":"Department of Ophthalmology, Tennent Institute of Ophthalmology, Glasgow, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Julie","family":"Connolly","sequence":"additional","affiliation":[{"name":"Department of Ophthalmology, Tennent Institute of Ophthalmology, Glasgow, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"David","family":"Lockington","sequence":"additional","affiliation":[{"name":"Department of Ophthalmology, Tennent Institute of Ophthalmology, Glasgow, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"239","published-online":{"date-parts":[[2018,12,3]]},"reference":[{"key":"2025082800015408000_11.1.bcr-2018-227468.1","doi-asserted-by":"publisher","DOI":"10.3399\/bjgp13X670679"},{"key":"2025082800015408000_11.1.bcr-2018-227468.2","unstructured":"Avery T , Barber N , Ghaleb M , et al . Investigating the prevalence and causes of prescribing errors in general practice: The PRACtICe Study. 2012 http:\/\/www.gmc-uk.org\/Investigating_the_prevalence_and_causes_of_prescribing_errors_in_general_practice___The_PRACtICe_study_Reoprt_May_2012_48605085.pdf (accessed 13 Nov 2017)."},{"key":"2025082800015408000_11.1.bcr-2018-227468.3","doi-asserted-by":"crossref","first-page":"1443","DOI":"10.1001\/jamaophthalmol.2016.3651","article-title":"Ocular chemical injury secondary to electronic cigarette liquid misuse","volume":"134","author":"Jamison","year":"2016","journal-title":"JAMA Ophthalmol"},{"key":"2025082800015408000_11.1.bcr-2018-227468.4","doi-asserted-by":"crossref","first-page":"244","DOI":"10.1038\/eye.2008.70","article-title":"Inadvertent administration of Olbas oil into the eye: a surprisingly frequent presentation","volume":"23","author":"Adams","year":"2009","journal-title":"Eye"},{"key":"2025082800015408000_11.1.bcr-2018-227468.5","first-page":"634","article-title":"Superglue injuries of the eye","volume":"5","author":"Reddy","year":"2012","journal-title":"Int J Ophthalmol"}],"container-title":["BMJ Case Reports"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/data.bmj.org\/tdm\/10.1136\/bcr-2018-227468","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/syndication.highwire.org\/content\/doi\/10.1136\/bcr-2018-227468","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,8,28]],"date-time":"2025-08-28T07:02:04Z","timestamp":1756364524000},"score":1,"resource":{"primary":{"URL":"https:\/\/casereports.bmj.com\/lookup\/doi\/10.1136\/bcr-2018-227468"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,11]]},"references-count":5,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2018,12,3]]},"published-print":{"date-parts":[[2018,11]]}},"alternative-id":["10.1136\/bcr-2018-227468"],"URL":"https:\/\/doi.org\/10.1136\/bcr-2018-227468","relation":{},"ISSN":["1757-790X"],"issn-type":[{"type":"electronic","value":"1757-790X"}],"subject":[],"published":{"date-parts":[[2018,11]]}}}