{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,21]],"date-time":"2026-10-21T18:37:17Z","timestamp":1792607837023,"version":"4.5.0"},"reference-count":46,"publisher":"BMJ","issue":"7","license":[{"start":{"date-parts":[[2026,7,21]],"date-time":"2026-07-21T00:00:00Z","timestamp":1784592000000},"content-version":"unspecified","delay-in-days":20,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"National Institute for Health Research and Care","award":["30067"],"award-info":[{"award-number":["30067"]}]}],"content-domain":{"domain":["bmj.com"],"crossmark-restriction":true},"short-container-title":["BMJ Open"],"accepted":{"date-parts":[[2026,6,11]]},"published-print":{"date-parts":[[2026,7]]},"abstract":"\n Introduction<\/jats:title>\n Musculoskeletal (MSK) conditions affect over 20\u2009million people in the UK and account for one in seven General Practitioner (GP) consultations. To address capacity challenges, First Contact Physiotherapists (FCPs) now manage MSK patients in primary care. However, FCPs working in isolation from physiotherapy teams exhibit broad variation in decision-making that could pose risks to care quality. PRimary Care Individual Social Norms MSK Data Dashboard (PRISM) is a clinician-facing behaviour change digital dashboard that provides individualised social norms feedback such as, \u2018you are in the top 10% of those referring to secondary care\u2019 or \u2018in the bottom 10% of those referring to social prescribing\u2019. It aims to nudge FCPs towards evidence-based norms, including more effective and cost-efficient treatments, thereby reducing unwarranted variation in care and improving patient outcomes. Social norms interventions have been shown to positively influence clinician behaviour, but their application in MSK services remains unexplored.<\/jats:p>\n <\/jats:sec>\n \n Aim<\/jats:title>\n To determine the feasibility of evaluating PRISM\u2019s effectiveness and cost-effectiveness in a future clinical trial.<\/jats:p>\n <\/jats:sec>\n \n Methods and analysis<\/jats:title>\n A pragmatic feasibility cluster randomised controlled trial will be conducted across four UK primary care sites with FCP services. Sites will be allocated 1:1 to intervention (PRISM dashboard, guidebook and structured clinical supervision) or control (usual care). Data on clinical decision-making will be collected monthly and anonymised for dashboard generation and compared to an existing dataset of over a million FCP consultations. Patients seen by FCPs will be invited to provide patient-reported outcome measures and experience measures. Feasibility outcomes include recruitment and retention of sites, FCPs and patients; dashboard engagement and completeness of data collection.<\/jats:p>\n The primary outcome is recruitment feasibility. Secondary outcomes include retention, dashboard usage, patient-rated outcome measure\/experience measure (patient-rated outcome measures\/patient-rated experience measures) completion and supervision engagement. Descriptive analyses will summarise feasibility metrics and missing data. Health economic and carbon reduction data collection will also be assessed for future trial planning.<\/jats:p>\n <\/jats:sec>\n \n Ethics<\/jats:title>\n IRAS number 361\u2009359. REC reference: 25\/EM\/0256, Approved: 10 December 2025 based on PRISM Protocol V.9. Dated 25 November 2025.<\/jats:p>\n <\/jats:sec>\n \n Trial registration number<\/jats:title>\n \n NCT07112508<\/jats:ext-link>\n .\n <\/jats:p>\n <\/jats:sec>\n \n Dissemination<\/jats:title>\n Findings from the PRISM feasibility trial will be disseminated through peer-reviewed publications, conference presentations and stakeholder engagement. Results will also be shared with participating sites, patient and public involvement representatives and professional bodies such as the Chartered Society of Physiotherapy to inform clinical practice and policy. Additionally, lay summaries will be produced for patients and the public and digital channels will be used to maximise reach.<\/jats:p>\n <\/jats:sec>","DOI":"10.1136\/bmjopen-2026-118099","type":"journal-article","created":{"date-parts":[[2026,7,21]],"date-time":"2026-07-21T13:40:16Z","timestamp":1784641216000},"page":"e118099","update-policy":"https:\/\/doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":1,"title":["Cluster randomised feasibility trial of PRISM: the PRimary Care Individual Social Norms MSK Data Dashboard to support first contact physiotherapy management of musculoskeletal patients in primary care"],"prefix":"10.1136","volume":"16","clinical-trial-number":[{"clinical-trial-number":"nct07112508","registry":"10.18810\/clinical-trials-gov"}],"author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5686-1908","authenticated-orcid":false,"given":"Emma","family":"Dunphy","sequence":"first","affiliation":[{"name":"Department of Primary Care and Population Health, Upper Third Floor UCL Medical School (Royal Free Campus), University College London, London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9973-1131","authenticated-orcid":false,"given":"Louise","family":"Marston","sequence":"additional","affiliation":[{"name":"Department of Primary Care and Population Health, Upper Third Floor UCL Medical School (Royal Free Campus), University College London, London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7447-8934","authenticated-orcid":false,"given":"Rachael","family":"Hunter","sequence":"additional","affiliation":[{"name":"Department of Primary Care and Population Health, Upper Third Floor UCL Medical School (Royal Free Campus), University College London, London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6246-1409","authenticated-orcid":false,"given":"Jonathan C","family":"Hill","sequence":"additional","affiliation":[{"name":"School of Allied Health Professions and Pharmacy, Keele University, Newcastle-under-Lyme, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anne Marie","family":"Downey","sequence":"additional","affiliation":[{"name":"Department of Primary Care and Population Health, Upper Third Floor UCL Medical School (Royal Free Campus), University College London, London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sharon","family":"Forsyth","sequence":"additional","affiliation":[{"name":"Department of Primary Care and Population Health, Upper Third Floor UCL Medical School (Royal Free Campus), University College London, London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Chidimma","family":"Nwankwo","sequence":"additional","affiliation":[{"name":"Department of Primary Care and Population Health, Upper Third Floor UCL Medical School (Royal Free Campus), University College London, London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2146-9628","authenticated-orcid":false,"given":"Irwin","family":"Nazareth","sequence":"additional","affiliation":[{"name":"Department of Primary Care and Population Health, Upper Third Floor UCL Medical School (Royal Free Campus), University College London, London, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"239","published-online":{"date-parts":[[2026,7,21]]},"reference":[{"key":"2026072106401206000_16.7.e118099.1","doi-asserted-by":"crossref","DOI":"10.1186\/1471-2474-11-144","article-title":"Annual consultation prevalence of regional musculoskeletal problems in primary care: an observational study","volume":"11","author":"Jordan","year":"2010","journal-title":"BMC Musculoskelet Disord"},{"key":"2026072106401206000_16.7.e118099.2","unstructured":"Fuller C . 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