{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,6,5]],"date-time":"2024-06-05T12:17:47Z","timestamp":1717589867416},"reference-count":19,"publisher":"BMJ","issue":"1","content-domain":{"domain":["bmj.com"],"crossmark-restriction":true},"short-container-title":["Emerg Med J"],"accepted":{"date-parts":[[2015,4,30]]},"published-print":{"date-parts":[[2016,1]]},"abstract":"<jats:sec><jats:title>Objective<\/jats:title><jats:p>Social media (SoMe) are gaining increasing acceptance among, and use by, healthcare service deliverers and workers. UK Helicopter Emergency Medical Services (HEMS) use SoMe to deliver service information and to fundraise, among other purposes. This article examines UK HEMS use of SoMe between January and February 2014 to determine the extent of adoption and to highlight trends in use.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>The database of the Association of Air Ambulances, crosschecked with UK Emergency Aviation, was used to identify flying, charitable UK HEMS. This search identified 28 UK HEMS, of which 24 services met the criteria for selection for review. Using information harvested from the public domain, we then systematically documented SoMe use by the services.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>SoMe use by UK HEMS is extensive but not uniform. All selected UK HEMS maintained websites with blogs, as well as Facebook, Twitter, Wikipedia and JustGiving profiles, with the majority of services using Ebay for Charity, LinkedIn and YouTube. Some HEMS also held a presence on Pinterest, Google+, Instagram and Flickr, with a minority of services maintaining their own Rich Site Summary (RSS) feed.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>The SoMe adopted, while varied, allowed for increased, and different forms of, information delivery by HEMS to the public, often in real time. Such use, though, risks breaching patient confidentiality and data protection requirements, especially when information is viewed cumulatively across platforms. There is an urgent need for the continued development of guidance in this unique setting to protect patients while UK HEMS promote and fundraise for their charitable activities.<\/jats:p><\/jats:sec>","DOI":"10.1136\/emermed-2014-204048","type":"journal-article","created":{"date-parts":[[2015,5,19]],"date-time":"2015-05-19T02:30:48Z","timestamp":1432002648000},"page":"57-60","update-policy":"http:\/\/dx.doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":7,"title":["Ethical, legal and professional issues arising from social media coverage by UK Helicopter Emergency Medical Services"],"prefix":"10.1136","volume":"33","author":[{"given":"Sarah","family":"Steele","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Christopher","family":"Adcock","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Alistair","family":"Steel","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"239","published-online":{"date-parts":[[2015,5,18]]},"reference":[{"key":"2024052701030423000_33.1.57.1","unstructured":"Boyd D . 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Using social media: practical and ethical guidance for doctors and medical students. http:\/\/bma.org.uk\/-\/media\/Files\/PDFs\/Practicaladviceatwork\/Ethics\/socialmediaguidance.pdf (accessed 21 Feb 2014)."},{"key":"2024052701030423000_33.1.57.10","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.1030"},{"key":"2024052701030423000_33.1.57.11","doi-asserted-by":"publisher","DOI":"10.1097\/GRF.0b013e318297dc38"},{"key":"2024052701030423000_33.1.57.12","unstructured":"Data Protection Act 1998. http:\/\/www.legislation.gov.uk\/ukpga\/1998\/29\/contents"},{"key":"2024052701030423000_33.1.57.13","unstructured":"Department of Health & Dame Fiona Caldicott. Caldicott 2\u2014Information: To share or not to share? The Information Governance Review. 2013."},{"key":"2024052701030423000_33.1.57.14","unstructured":"Hicks J . Social Media's Role In Privacy Breaches. http:\/\/medicaloffice.about.com\/od\/privacyandsecurity\/a\/Social-Medias-Role-In-Privacy-Breaches.htm (accessed 21 Feb 2014)."},{"key":"2024052701030423000_33.1.57.15","doi-asserted-by":"crossref","first-page":"S117","DOI":"10.1017\/S1049023X0001459X","article-title":"Feasibility of informed consent in emergency and prehospital research: how do we ensure the patient's voice is heard?","volume":"20","author":"Morgans","year":"2005","journal-title":"Prehosp Disaster Med"},{"key":"2024052701030423000_33.1.57.16","unstructured":"General Medical Council. Good medical practice . 2013."},{"key":"2024052701030423000_33.1.57.17","unstructured":"Health & Care Professions Council. Standards of conduct, performance, and ethics . 2012. http:\/\/www.hcpc-uk.org\/assets\/documents\/10003B6EStandardsofconduct,performanceandethics.pdf (accessed 21 Feb 2014)."},{"key":"2024052701030423000_33.1.57.18","unstructured":"European Court of Human Rights. 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