{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,8]],"date-time":"2026-06-08T11:50:21Z","timestamp":1780919421793,"version":"3.54.1"},"reference-count":9,"publisher":"BMJ","issue":"4","content-domain":{"domain":["bmj.com"],"crossmark-restriction":true},"short-container-title":["Frontline Gastroenterol"],"accepted":{"date-parts":[[2017,1,29]]},"published-print":{"date-parts":[[2017,10]]},"abstract":"<jats:sec>\n                  <jats:title>Introduction<\/jats:title>\n                  <jats:p>Oesophageal and gastric cancer is common. Despite advances in investigation and treatment, the outcomes from these cancers remain poor. As part of the Be Clear On Cancer Campaign, the Department of Health runs the National Oesophagogastric Cancer Campaign each year, with key messages of (1) \u2018Having heartburn most days, for 3\u2005weeks or more could be a sign of cancer\u2019 and (2) \u2018if food is sticking when you swallow, tell your doctor\u2019.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Methods<\/jats:title>\n                  <jats:p>We evaluated the effect of the National Oesophagogastric Cancer Campaign in our locality.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Results<\/jats:title>\n                  <jats:p>Reviewing new referrals from primary care for upper gastrointestinal symptoms during the campaign period, and a period thereafter, we found that there was no significant impact of the campaign in the diagnosis of oesophagogastric cancers. Furthermore, it increased routine waiting times for elective gastroscopies in our endoscopy units.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Conclusion<\/jats:title>\n                  <jats:p>We believe that alternative strategies need to be considered for earlier detection of oesophagogastric cancer.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1136\/flgastro-2016-100779","type":"journal-article","created":{"date-parts":[[2017,2,24]],"date-time":"2017-02-24T20:55:20Z","timestamp":1487969720000},"page":"290-294","update-policy":"https:\/\/doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":5,"title":["The National Oesophagogastric Cancer Awareness Campaign: a locality outcome analysis from County Durham"],"prefix":"10.1136","volume":"8","author":[{"given":"Sara","family":"Koo","sequence":"first","affiliation":[{"name":"Department of Gastroenterology, County Durham and Darlington NHS Foundation Trust, County Durham, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Bidour","family":"Awadelkarim","sequence":"additional","affiliation":[{"name":"Department of Gastroenterology, County Durham and Darlington NHS Foundation Trust, County Durham, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anjan","family":"Dhar","sequence":"additional","affiliation":[{"name":"Department of Gastroenterology, County Durham and Darlington NHS Foundation Trust, County Durham, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"239","published-online":{"date-parts":[[2017,2,24]]},"reference":[{"key":"2025090708592000000_8.4.290.1","unstructured":"Cancer statistics for the UK. 2013. http:\/\/www.cancerresearchuk.org\/health-professional\/cancer-statistics"},{"key":"2025090708592000000_8.4.290.2","doi-asserted-by":"publisher","DOI":"10.1136\/gutjnl-2013-305372"},{"key":"2025090708592000000_8.4.290.3","doi-asserted-by":"publisher","DOI":"10.1136\/gut.2004.039438"},{"key":"2025090708592000000_8.4.290.4","doi-asserted-by":"crossref","first-page":"e39173","DOI":"10.1371\/journal.pone.0039173","article-title":"Diagnostic accuracy of age and alarm symptoms for upper GI malignancy in patients with dyspepsia in a GI clinic: a 7-year cross-sectional study","volume":"7","author":"Khademi","year":"2012","journal-title":"PLoS ONE"},{"key":"2025090708592000000_8.4.290.5","doi-asserted-by":"publisher","DOI":"10.1038\/bjc.2012.551"},{"key":"2025090708592000000_8.4.290.6","doi-asserted-by":"publisher","DOI":"10.1136\/bmj.39171.637106.AE"},{"key":"2025090708592000000_8.4.290.7","doi-asserted-by":"publisher","DOI":"10.1136\/bmj.b3094"},{"key":"2025090708592000000_8.4.290.8","doi-asserted-by":"crossref","first-page":"2674","DOI":"10.1007\/s10620-016-4176-4","article-title":"Factors associated with upper gastrointestinal cancer occurrence after endoscopy that did not diagnose cancer","volume":"61","author":"Cheung","year":"2016","journal-title":"Dig Dis Sci"},{"key":"2025090708592000000_8.4.290.9","doi-asserted-by":"publisher","DOI":"10.1136\/gutjnl-2012-304202"}],"container-title":["Frontline Gastroenterology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/syndication.highwire.org\/content\/doi\/10.1136\/flgastro-2016-100779","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,9,7]],"date-time":"2025-09-07T15:59:28Z","timestamp":1757260768000},"score":1,"resource":{"primary":{"URL":"https:\/\/fg.bmj.com\/lookup\/doi\/10.1136\/flgastro-2016-100779"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,2,24]]},"references-count":9,"journal-issue":{"issue":"4","published-online":{"date-parts":[[2017,9,11]]},"published-print":{"date-parts":[[2017,10]]}},"alternative-id":["10.1136\/flgastro-2016-100779"],"URL":"https:\/\/doi.org\/10.1136\/flgastro-2016-100779","relation":{},"ISSN":["2041-4137","2041-4145"],"issn-type":[{"value":"2041-4137","type":"print"},{"value":"2041-4145","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,2,24]]}}}