{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,28]],"date-time":"2026-08-28T04:52:38Z","timestamp":1787892758463,"version":"build-2784847793"},"reference-count":154,"publisher":"BMJ","issue":"2","license":[{"start":{"date-parts":[[2022,12,22]],"date-time":"2022-12-22T00:00:00Z","timestamp":1671667200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100000286","name":"British Academy","doi-asserted-by":"publisher","award":["SG101069"],"award-info":[{"award-number":["SG101069"]}],"id":[{"id":"10.13039\/501100000286","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100000286","name":"British Academy","doi-asserted-by":"publisher","award":["SG161865"],"award-info":[{"award-number":["SG161865"]}],"id":[{"id":"10.13039\/501100000286","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100010269","name":"Wellcome Trust","doi-asserted-by":"publisher","award":["208080\/Z\/17\/Z"],"award-info":[{"award-number":["208080\/Z\/17\/Z"]}],"id":[{"id":"10.13039\/100010269","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["bmj.com"],"crossmark-restriction":true},"short-container-title":["Med Humanities"],"accepted":{"date-parts":[[2022,11,16]]},"published-print":{"date-parts":[[2023,6]]},"abstract":"<jats:p>The later decades of the 20th century saw dramatic changes in sexual attitudes and behaviour in Britain: rates of divorce and remarriage increased; premarital sex and illegitimacy became more common, even as the pill and legal abortion opened up new reproductive choices; and following on from the decriminalisation of homosex, liberation movements began to celebrate gay lives. These shifts generated new possibilities, but often entailed much inner turmoil. The same period witnessed an unprecedented flourishing of professional and popular psychological expertise. Influential social and cultural theorists have argued that the intertwined rise of \u201cpermissiveness\u201d and therapeutic culture caused an important shift in the ethical dimensions of modern life, in which citizens and subjects came to idolise self-realisation over the public good.<\/jats:p>\n               <jats:p>This article uses women\u2019s magazine problem pages, exploring the role of advice columnists on and off the page, to examine the intersections of \u201cpermissiveness\u201d and the psychologisation of everyday life. Millions looked to agony aunts in mass-market women\u2019s magazines to help them negotiate new emotional and sexual worlds. As purveyors of counsel, but not (usually) formally trained counsellors, magazine advisors worked with the new languages and concepts of psychological expertise and disseminated them to avid readers.<\/jats:p>\n               <jats:p>Across this period, problem pages demonstrated greater openness towards sex and displacement of morality from external standards to the individual. However, advisors also continued to emphasise self-control and responsibility, and to provide practical guidance that took at best a superficially psychological veneer. These trends were underpinned by a model of sex as an essential part of loving, stable relationships, and the (largely unexpressed) notion that such relationships were essential to social functioning. In the woman\u2019s world of the magazine, before and beyond the 1980s, the problem page does not show the rise of individualism or the pursuit of pleasure above all else.<\/jats:p>","DOI":"10.1136\/medhum-2022-012497","type":"journal-article","created":{"date-parts":[[2022,12,22]],"date-time":"2022-12-22T10:05:41Z","timestamp":1671703541000},"page":"203-213","update-policy":"https:\/\/doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":2,"title":["Sex, relationships and \u2018everyday psychology\u2019 on British magazine problem pages, c. 1960\u20131990"],"prefix":"10.1136","volume":"49","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6654-820X","authenticated-orcid":false,"given":"Tracey","family":"Loughran","sequence":"first","affiliation":[{"name":"History, University of Essex, Colchester, Essex, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"239","published-online":{"date-parts":[[2022,12,22]]},"reference":[{"key":"2025092412071660000_49.2.203.1","unstructured":"Anon . 1961. \u201cMy Knowledge Is so Limited.\u201d Woman\u2019s Own. October 7, 1961."},{"key":"2025092412071660000_49.2.203.2","unstructured":"Anon . 1962. \u201cI\u2019m Unsure of the Facts of Life.\u201d Woman\u2019s Own. April 7, 1962."},{"key":"2025092412071660000_49.2.203.3","unstructured":"Anon . 1966. \u201cWe Want a Child.\u201d Woman\u2019s Own. July 2, 1966."},{"key":"2025092412071660000_49.2.203.4","unstructured":"Anon . 1967. \u201cShe\u2019s Too Embarrassed.\u201d Woman\u2019s Own. January 7, 1967."},{"key":"2025092412071660000_49.2.203.5","unstructured":"Anon . 1969a. \u201cI Don\u2019t Like Petting.\u201d Woman\u2019s Own. July 5, 1969."},{"key":"2025092412071660000_49.2.203.6","unstructured":"Anon . 1969b. \u201cI\u2019m Really Scared.\u201d Woman\u2019s Own. July 5 1969."},{"key":"2025092412071660000_49.2.203.7","unstructured":"Anon . 1970. \u201cThe Facts of Life.\u201d Woman\u2019s Own. April 4, 1970."},{"key":"2025092412071660000_49.2.203.8","unstructured":"Anon . 1973a. \u201cCan You Explain.\u201d Woman\u2019s Own. July 7, 1973."},{"key":"2025092412071660000_49.2.203.9","unstructured":"Anon . 1973b. \u201cI\u2019m Shocked.\u201d Woman\u2019s Own. July 14, 1973."},{"key":"2025092412071660000_49.2.203.10","unstructured":"Anon . 1974. \u201cSex Games.\u201d Woman\u2019s Own. October 5, 1974."},{"key":"2025092412071660000_49.2.203.11","unstructured":"Anon . 1976. \u201cI Hate Kissing.\u201d Woman\u2019s Own. April 3, 1976."},{"key":"2025092412071660000_49.2.203.12","unstructured":"Anon . 1977. \u201cAll about Periods.\u201d Woman\u2019s Own. October 1, 1977."},{"key":"2025092412071660000_49.2.203.13","unstructured":"Anon . 1979a. \u201cI Have to Force Myself to Make Love to My Husband.\u201d Woman\u2019s Own. January 6, 1979."},{"key":"2025092412071660000_49.2.203.14","unstructured":"Anon . 1979b. \u201cIt\u2019s Painful.\u201d Woman\u2019s Own. January 6, 1979."},{"key":"2025092412071660000_49.2.203.15","unstructured":"Anon . 1979c. \u201cMary Grant\u2019s Problem Page Edited by Angela Willans.\u201d Woman\u2019s Own. July 7, 1979."},{"key":"2025092412071660000_49.2.203.16","unstructured":"Anon . 1984. \u201cWill It Harm Me.\u201d Woman\u2019s Own. April 7, 1984."},{"key":"2025092412071660000_49.2.203.17","unstructured":"Anon . 1985. \u201cHere\u2019s the Person Who Can Help You \u2026.\u201d Mizz. April 12, 1985."},{"key":"2025092412071660000_49.2.203.18","unstructured":"Anon . 1988. \u201cDilemma. Your Problems Shared.\u201d Essentials November, 1988."},{"key":"2025092412071660000_49.2.203.19","unstructured":"Anon . 1990. \u201cAngela Willans Problem Page.\u201d Woman\u2019s Own. January 8, 1990."},{"key":"2025092412071660000_49.2.203.20","doi-asserted-by":"crossref","unstructured":"Ballaster R. , Beetham M. , Frazer E. , and Hebron S. . 1991. Women\u2019s Worlds: Ideology, Femininity and the Women\u2019s Magazine. 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January 5, 1963."},{"key":"2025092412071660000_49.2.203.39","unstructured":"Grant M . 1963c. \u201cThis Guilt Is Wrecking My Life.\u201d Woman\u2019s Own. July 6, 1963."},{"key":"2025092412071660000_49.2.203.40","unstructured":"Grant M . 1963d. \u201cI\u2019ve Fallen Out of Love with My Husband.\u201d Woman\u2019s Own. October 5, 1963."},{"key":"2025092412071660000_49.2.203.41","unstructured":"Grant M . 1964a. \u201cMy Love Has Gone.\u201d Woman\u2019s Own April 4, 1964."},{"key":"2025092412071660000_49.2.203.42","unstructured":"Grant M . 1964b. \u201cI Can\u2019t Be Faithful.\u201d Woman\u2019s Own. July 4, 1964."},{"key":"2025092412071660000_49.2.203.43","unstructured":"Grant M . 1965a. \u201cShe\u2019s So Cold.\u201d Woman\u2019s Own. July 3, 1965."},{"key":"2025092412071660000_49.2.203.44","unstructured":"Grant M . 1965b. \u201cMcj.\u201d Woman\u2019s Own. July 3, 1965."},{"key":"2025092412071660000_49.2.203.45","unstructured":"Grant M . 1965c. \u201cMust We Wait so Long before Getting Married?\u201d Woman\u2019s Own July 3, 1965."},{"key":"2025092412071660000_49.2.203.46","unstructured":"Grant M . 1966a. \u201cOur Hopeless Affair.\u201d Woman\u2019s Own. January 1, 1966."},{"key":"2025092412071660000_49.2.203.47","unstructured":"Grant M . 1966b. \u201cWe Want a Child.\u201d Woman\u2019s Own. July 2, 1966."},{"key":"2025092412071660000_49.2.203.48","unstructured":"Grant M . 1966c. \u201cHe Won\u2019t Respond.\u201d Woman\u2019s Own. October 1, 1966."},{"key":"2025092412071660000_49.2.203.49","unstructured":"Grant M . 1966d. \u201cNow He\u2019s Changed.\u201d Woman\u2019s Own. October 1, 1966."},{"key":"2025092412071660000_49.2.203.50","unstructured":"Grant M . 1967. \u201cMy Confusion.\u201d Woman\u2019s Own. October 7, 1967."},{"key":"2025092412071660000_49.2.203.51","unstructured":"Grant M . 1968a. \u201cHe\u2019s Unloving.\u201d Woman\u2019s Own. April 6, 1968."},{"key":"2025092412071660000_49.2.203.52","unstructured":"Grant M . 1968b. \u201cIt\u2019s Very Personal.\u201d Woman\u2019s Own. July 6, 1968."},{"key":"2025092412071660000_49.2.203.53","unstructured":"Grant M . 1969a. \u201cI\u2019m So Confused.\u201d Woman\u2019s Own. April 5, 1969."},{"key":"2025092412071660000_49.2.203.54","unstructured":"Grant M . 1969b. \u201cI Don\u2019t Like Petting.\u201d Woman\u2019s Own. July 5, 1969."},{"key":"2025092412071660000_49.2.203.55","unstructured":"Grant M . 1970a. \u201cShould I Go with Him.\u201d Woman\u2019s Own. January 3, 1970."},{"key":"2025092412071660000_49.2.203.56","unstructured":"Grant M . 1970b. \u201cI Couldn\u2019t Resist.\u201d Woman\u2019s Own. April 4, 1970."},{"key":"2025092412071660000_49.2.203.57","unstructured":"Grant M . 1970c. \u201cAfraid of Pregnancy.\u201d Woman\u2019s Own. April 4, 1970."},{"key":"2025092412071660000_49.2.203.58","unstructured":"Grant M . 1971a. \u201cShould I Confess.\u201d Woman\u2019s Own. January 2, 1971."},{"key":"2025092412071660000_49.2.203.59","unstructured":"Grant M . 1971b. \u201cHe Can\u2019t Make Love.\u201d Woman\u2019s Own. July 3, 1971."},{"key":"2025092412071660000_49.2.203.60","unstructured":"Grant M . 1971c. \u201cWhat\u2019s Wrong with Me.\u201d Woman\u2019s Own. October 2, 1971."},{"key":"2025092412071660000_49.2.203.61","unstructured":"Grant M . 1972a. \u201cSo Upset.\u201d Woman\u2019s Own. January 1, 1972."},{"key":"2025092412071660000_49.2.203.62","unstructured":"Grant M . 1972b. \u201cSex Barrier.\u201d Woman\u2019s Own. April 1, 1972."},{"key":"2025092412071660000_49.2.203.63","unstructured":"Grant M . 1972c. \u201cThis Shocked Me.\u201d Woman\u2019s Own. July 1, 1972."},{"key":"2025092412071660000_49.2.203.64","unstructured":"Grant M . 1973a. \u201cIs This Wrong?\u201d Woman\u2019s Own. April 7, 1973."},{"key":"2025092412071660000_49.2.203.65","unstructured":"Grant M . 1973b. \u201cI Long to Be a One-Man Girl.\u201d Woman\u2019s Own. April 7, 1973b."},{"key":"2025092412071660000_49.2.203.66","unstructured":"Grant M . 1973c. \u201cIs It Safe?\u201d Woman\u2019s Own. April 7, 1973c."},{"key":"2025092412071660000_49.2.203.67","unstructured":"Grant M . 1973d. \u201cWas I Right?\u201d Woman\u2019s Own. October 6, 1973."},{"key":"2025092412071660000_49.2.203.68","unstructured":"Grant M . 1974a. \u201cUnsatisfactory Sex.\u201d Woman\u2019s Own. July 6, 1974."},{"key":"2025092412071660000_49.2.203.69","unstructured":"Grant M . 1974b. \u201cSex Games.\u201d Woman\u2019s Own. October 5, 1974."},{"key":"2025092412071660000_49.2.203.70","unstructured":"Grant M . 1974c. \u201cWon\u2019t Leave His Wife.\u201d Woman\u2019s Own. October 5, 1974."},{"key":"2025092412071660000_49.2.203.71","unstructured":"Grant M . 1974d. \u201cI Just Pretend.\u201d Woman\u2019s Own. October 5, 1974."},{"key":"2025092412071660000_49.2.203.72","unstructured":"Grant M . 1975a. \u201cI Can\u2019t Enjoy Sex.\u201d Woman\u2019s Own. January 4, 1975."},{"key":"2025092412071660000_49.2.203.73","unstructured":"Grant M . 1975b. \u201cWho Can I Contact?\u201d Woman\u2019s Own. April 5, 1975."},{"key":"2025092412071660000_49.2.203.74","unstructured":"Grant M . 1975c. \u201cAnti-Parent?\u201d Woman\u2019s Own. April 5, 1975."},{"key":"2025092412071660000_49.2.203.75","unstructured":"Grant M . 1975d. \u201cA Selfish Lover.\u201d Woman\u2019s Own. July 5, 1975."},{"key":"2025092412071660000_49.2.203.76","unstructured":"Grant M . 1975e. \u201cBroody for His Baby.\u201d Woman\u2019s Own. October 4, 1975."},{"key":"2025092412071660000_49.2.203.77","unstructured":"Grant M . 1976a. \u201cMiss W.\u201d Woman\u2019s Own. January 3, 1976."},{"key":"2025092412071660000_49.2.203.78","unstructured":"Grant M . 1976b. \u201cMuch Too Shy.\u201d Woman\u2019s Own. January 3, 1976."},{"key":"2025092412071660000_49.2.203.79","unstructured":"Grant M . 1976c. \u201cIs My Boyfriend Too Young?\u201d Woman\u2019s Own. April 3, 1976."},{"key":"2025092412071660000_49.2.203.80","unstructured":"Grant M . 1976d. \u201cI Hate Kissing.\u201d Woman\u2019s Own. April 3, 1976."},{"key":"2025092412071660000_49.2.203.81","unstructured":"Grant M . 1976e. \u201cHe Hasn\u2019t Even Tried.\u201d Woman\u2019s Own. July 3, 1976."},{"key":"2025092412071660000_49.2.203.82","unstructured":"Grant M . 1976f. \u201cI\u2019m Nervous about This Visit.\u201d Woman\u2019s Own. July 3, 1976."},{"key":"2025092412071660000_49.2.203.83","unstructured":"Grant M . 1976g. \u201cToo Young for the Pill.\u201d Woman\u2019s Own. October 2, 1976."},{"key":"2025092412071660000_49.2.203.84","unstructured":"Grant M . 1976h. \u201cI Wish He\u2019d Admit It.\u201d Woman\u2019s Own. October 2, 1976."},{"key":"2025092412071660000_49.2.203.85","unstructured":"Grant M . 1977a. \u201cSix O\u2019Clock Shadow.\u201d Woman\u2019s Own. January 1, 1977."},{"key":"2025092412071660000_49.2.203.86","unstructured":"Grant M . 1977b. \u201cBreaking My Heart.\u201d Woman\u2019s Own. January 1, 1977."},{"key":"2025092412071660000_49.2.203.87","unstructured":"Grant M . 1977c. \u201cI Blame Myself for Leading Him On.\u201d Woman\u2019s Own. January 1, 1977."},{"key":"2025092412071660000_49.2.203.88","unstructured":"Grant M . 1977d. \u201cHe Becomes Bad-Tempered.\u201d Woman\u2019s Own January 1, 1977."},{"key":"2025092412071660000_49.2.203.89","unstructured":"Grant M . 1977e. \u201cI\u2019m Ashamed of Being a Virgin.\u201d Woman\u2019s Own. April 2, 1977."},{"key":"2025092412071660000_49.2.203.90","unstructured":"Grant M . 1977f. \u201cShe\u2019s as Cold as Ice.\u201d Woman\u2019s Own. July 2, 1977."},{"key":"2025092412071660000_49.2.203.91","unstructured":"Grant M . 1978a. \u201cJust in Case.\u201d Woman\u2019s Own. January 7, 1978."},{"key":"2025092412071660000_49.2.203.92","unstructured":"Grant M . 1978b. \u201cPractical Help.\u201d Woman\u2019s Own. January 7, 1978."},{"key":"2025092412071660000_49.2.203.93","unstructured":"Grant M . 1978c. \u201cSecret Urges.\u201d Woman\u2019s Own. April 1, 1978."},{"key":"2025092412071660000_49.2.203.94","unstructured":"Grant M . 1979a. \u201cI Have to Force Myself to Make Love to My Husband.\u201d Woman\u2019s Own. January 6, 1979."},{"key":"2025092412071660000_49.2.203.95","unstructured":"Grant M . 1979b. \u201cIt\u2019s Painful.\u201d Woman\u2019s Own. 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