{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T10:02:53Z","timestamp":1780480973463,"version":"3.54.1"},"reference-count":52,"publisher":"BMJ","issue":"Suppl 3","license":[{"start":{"date-parts":[[2022,10,28]],"date-time":"2022-10-28T00:00:00Z","timestamp":1666915200000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"funder":[{"name":"National Institute on Drug Abuse of the National Institutes of Health","award":["R01DA048529"],"award-info":[{"award-number":["R01DA048529"]}]}],"content-domain":{"domain":["bmj.com"],"crossmark-restriction":true},"short-container-title":["Tob Control"],"accepted":{"date-parts":[[2022,6,24]]},"published-print":{"date-parts":[[2022,11]]},"abstract":"<jats:sec><jats:title>Significance<\/jats:title><jats:p>The purpose of this research was to measure flavour loyalty and identify how current cigarillo users may respond to a hypothetical flavour ban in the USA.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Cigarillo users aged 21\u201328 (n=531) were recruited between October 2020 and April 2021 to participate in an online survey. Respondents categorised their preferred, usual and current cigarillo flavours. Individuals who preferred tobacco flavours were compared with individuals who preferred any other flavours. Strength of preferences, or flavour loyalty, was defined when an individual\u2019s preferred flavour matched what they use both usually and currently creating a spectrum of individuals with a strong tobacco preference (n=34), weak tobacco preference (n=20), weak flavour preference (n=162) and strong flavour preference (n=315). Those preferring tobacco were aggregated into any tobacco preference (n=54).<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Individuals who preferred any flavour scored higher on a scale of nicotine dependence. There was a dose\u2013response relationship in those who said they would discontinue cigarillos if flavoured options were not available: 11.4% of individuals with any tobacco flavour preference, 27.8% of those with a weak flavour preference and 38.1% of those with a strong flavour preference. A similar trend was noted among those who would switch to another product: 19.2% of those with tobacco flavour preference, 34.3% of those with a weak flavour preference and 43.2% of those with a strong flavour preference.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>Individuals who display strong flavour preferences were more likely to say they would discontinue use or seek out alternative flavoured products following a ban on flavoured cigarillos.<\/jats:p><\/jats:sec>","DOI":"10.1136\/tc-2022-057487","type":"journal-article","created":{"date-parts":[[2022,12,24]],"date-time":"2022-12-24T14:20:08Z","timestamp":1671891608000},"page":"s206-s213","update-policy":"https:\/\/doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":9,"title":["Flavour loyalty may predict cessation or substitution following a cigarillo flavour ban among young adults in the USA"],"prefix":"10.1136","volume":"31","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6301-9185","authenticated-orcid":false,"given":"Stephanie","family":"Pike Moore","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Catherine","family":"Osborn","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sarah","family":"Koopman Gonzalez","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0108-8473","authenticated-orcid":false,"given":"Amanda","family":"Quisenberry","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6895-4682","authenticated-orcid":false,"given":"Elizabeth G","family":"Klein","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Manpreet","family":"Kaur","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jessica","family":"Suratkal","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5021-8505","authenticated-orcid":false,"given":"Erika","family":"Trapl","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"239","published-online":{"date-parts":[[2022,11,3]]},"reference":[{"key":"2024051311003168000_31.Suppl_3.s206.1","doi-asserted-by":"crossref","DOI":"10.15585\/mmwr.mm6839a2","article-title":"Flavored tobacco product use among middle and high school students - United States, 2014-2018","volume":"68","author":"Cullen","year":"2019","journal-title":"MMWR Morb Mortal Wkly Rep"},{"key":"2024051311003168000_31.Suppl_3.s206.2","doi-asserted-by":"publisher","DOI":"10.1001\/jama.2015.13802"},{"key":"2024051311003168000_31.Suppl_3.s206.3","doi-asserted-by":"publisher","DOI":"10.1016\/j.amepre.2017.01.026"},{"key":"2024051311003168000_31.Suppl_3.s206.4","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2020-055624"},{"key":"2024051311003168000_31.Suppl_3.s206.5","doi-asserted-by":"publisher","DOI":"10.1016\/j.addbeh.2015.05.005"},{"key":"2024051311003168000_31.Suppl_3.s206.6","doi-asserted-by":"publisher","DOI":"10.1093\/ntr\/ntw170"},{"key":"2024051311003168000_31.Suppl_3.s206.7","doi-asserted-by":"crossref","first-page":"48","DOI":"10.18001\/TRS.3.2(Suppl1).6","article-title":"Reasons for cigarillo initiation and cigarillo manipulation methods among adolescents","volume":"3","author":"Kong","year":"2017","journal-title":"Tob Regul Sci"},{"key":"2024051311003168000_31.Suppl_3.s206.8","doi-asserted-by":"publisher","DOI":"10.5993\/AJHB.44.1.8"},{"key":"2024051311003168000_31.Suppl_3.s206.9","doi-asserted-by":"crossref","first-page":"42","DOI":"10.18001\/TRS.1.1.5","article-title":"Appeal and impact of characterizing flavors on young adult small cigar use","volume":"1","author":"Sterling","year":"2015","journal-title":"Tob Regul Sci"},{"key":"2024051311003168000_31.Suppl_3.s206.10","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0196236","article-title":"The effect of cigarillo packaging elements on young adult perceptions of product flavor, taste, smell, and appeal","volume":"13","author":"Meernik","year":"2018","journal-title":"PLoS One"},{"key":"2024051311003168000_31.Suppl_3.s206.11","unstructured":"United States Food and Drug Administration . 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