{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,30]],"date-time":"2026-10-30T22:10:44Z","timestamp":1793398244678,"version":"4.5.0"},"reference-count":27,"publisher":"BMJ","issue":"3","license":[{"start":{"date-parts":[[2024,3,14]],"date-time":"2024-03-14T00:00:00Z","timestamp":1710374400000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"funder":[{"DOI":"10.13039\/100000026","name":"National Institute on Drug Abuse","doi-asserted-by":"publisher","award":["R01DA054993"],"award-info":[{"award-number":["R01DA054993"]}],"id":[{"id":"10.13039\/100000026","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000026","name":"National Institute on Drug Abuse","doi-asserted-by":"publisher","award":["U54CA229973"],"award-info":[{"award-number":["U54CA229973"]}],"id":[{"id":"10.13039\/100000026","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000026","name":"National Institute on Drug Abuse","doi-asserted-by":"publisher","award":["U54DA036151"],"award-info":[{"award-number":["U54DA036151"]}],"id":[{"id":"10.13039\/100000026","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000026","name":"National Institute on Drug Abuse","doi-asserted-by":"publisher","award":["U54DA046060"],"award-info":[{"award-number":["U54DA046060"]}],"id":[{"id":"10.13039\/100000026","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000026","name":"National Institute on Drug Abuse","doi-asserted-by":"publisher","award":["U54HL147127"],"award-info":[{"award-number":["U54HL147127"]}],"id":[{"id":"10.13039\/100000026","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["bmj.com"],"crossmark-restriction":true},"short-container-title":["Tob Control"],"accepted":{"date-parts":[[2024,2,23]]},"published-print":{"date-parts":[[2025,5]]},"abstract":"<jats:sec>\n                    <jats:title>Background<\/jats:title>\n                    <jats:p>Oral nicotine products (ONPs) are increasing in sales, availability and flavours. In April 2022, the US Food and Drug Administration (FDA) obtained regulatory authority over non-tobacco nicotine products, which include many ONPs. Advertising practices for ONPs need monitoring to understand marketing strategies and inform FDA marketing authorisation decisions.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>ONP advertisement (ad) expenditure data (January 2016\u2013June 2023) were purchased (print, TV, radio, online video, online display and mobile; N=125\u2009236) and adjusted to 2023 dollars. Descriptive statistics examined expenditures by ONP brand and media outlet over time.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Velo spent the most on ONP advertising (89.8%), followed by Zyn (5.7%) and Black Buffalo (1.2%). Velo encompassed the majority of TV (98.1%), radio (99.9%) and mobile ad spend (87.3%); Zyn was the leader for online display (46.2%) and online video (71.1%); and Black Buffalo accounted for 100% of print ads. In 2023, (January\u2013June), Zyn accounted for 88.0% of ad expenditures and Velo spent $0, though the total amount spent by Zyn was far less than Velo in prior years. TV ads (98.1% Velo) aired primarily on prime time\/late night or 09:00\u201317:00 on weekends. Radio ads (99.9% Velo) aired primarily from 06:00 to 10:00, 12:00 to 14:00 and 15:00 to 19:00 on weekdays. Overall, expenditures focused on reaching a national audience, though print ads indicated potential male-targeted marketing.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>Following FDA\u2019s regulatory authority over non-tobacco nicotine products, ad expenditures for Velo dropped to $0. Ongoing surveillance of ONP ad trends can inform FDA marketing authorisation decisions by revealing brand-specific marketing strategies that may be targeted toward populations at increased risk of tobacco use.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1136\/tc-2023-058537","type":"journal-article","created":{"date-parts":[[2024,3,14]],"date-time":"2024-03-14T13:20:50Z","timestamp":1710422450000},"page":"382-385","update-policy":"https:\/\/doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":16,"title":["Oral nicotine product marketing expenditures in the USA from 2016 to 2023: trends over time by brand and targeted media outlets"],"prefix":"10.1136","volume":"34","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2543-561X","authenticated-orcid":false,"given":"Jenny E","family":"Ozga","sequence":"first","affiliation":[{"name":"Behavioral Health and Health Policy Practice, Westat, Rockville, Maryland, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5173-3130","authenticated-orcid":false,"given":"Jennifer","family":"Cornacchione Ross","sequence":"additional","affiliation":[{"name":"Department of Health Law, Policy and Management, Boston University School of Public Health, Boston, Massachusetts, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mary","family":"Hrywna","sequence":"additional","affiliation":[{"name":"Rutgers Center for Tobacco Studies, New Brunswick, New Jersey, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0651-171X","authenticated-orcid":false,"given":"Akshika","family":"Sharma","sequence":"additional","affiliation":[{"name":"Psychiatry, Yale School of Medicine, New Haven, Connecticut, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6166-9347","authenticated-orcid":false,"given":"Pamela M","family":"Ling","sequence":"additional","affiliation":[{"name":"Medicine, University of California San Francisco School of Medicine, San Francisco, California, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5329-6261","authenticated-orcid":false,"given":"Cassandra A","family":"Stanton","sequence":"additional","affiliation":[{"name":"Behavioral Health and Health Policy Practice, Westat, Rockville, Maryland, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"239","published-online":{"date-parts":[[2024,3,14]]},"reference":[{"key":"2025101704051683000_34.3.382.1","doi-asserted-by":"publisher","DOI":"10.1001\/jama.2021.10366"},{"key":"2025101704051683000_34.3.382.2","doi-asserted-by":"publisher","DOI":"10.1093\/ntr\/ntaa239"},{"key":"2025101704051683000_34.3.382.3","doi-asserted-by":"crossref","DOI":"10.1001\/jamanetworkopen.2022.42235","article-title":"Nicotine pouch sales trends in the US by volume and nicotine concentration levels from 2019 to 2022","volume":"5","author":"Majmundar","year":"2022","journal-title":"JAMA Netw Open"},{"key":"2025101704051683000_34.3.382.4","doi-asserted-by":"publisher","DOI":"10.15585\/mmwr.ss7105a1"},{"key":"2025101704051683000_34.3.382.5","doi-asserted-by":"crossref","unstructured":"Patel M , Kierstead EC , Kreslake J , et al . 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VELO nicotine pouches. 2022. Available: https:\/\/prilla.com\/us\/velo-nicotine-pouches"},{"key":"2025101704051683000_34.3.382.16","unstructured":"Beene P . Recent Federal and state actions to limit flavored tobacco products. Association of State and Territorial Health Officials; 2023."},{"key":"2025101704051683000_34.3.382.17","unstructured":"U.S. Food & Drug Administration . Regulation and enforcement of non-tobacco nicotine (NTN) products; 2022."},{"key":"2025101704051683000_34.3.382.18","unstructured":"Nielsen . DMA regions. 2022. Available: https:\/\/www.nielsen.com\/us\/en\/contact-us\/intl-campaigns\/dma-maps\/"},{"key":"2025101704051683000_34.3.382.19","unstructured":"U.S. Bureau of Labor Statistics . Consumer price index. 2021."},{"key":"2025101704051683000_34.3.382.20","unstructured":"Jones C . The rise of nicotine pouches: a brief history of nicotine pouches. 2020. 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