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Growth curve modelling was used to determine the association between self-reported exposure to TRO marketing and P30D use and whether this relationship varied by age.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Across ages 11\u201322, exposure to TRO cigarette marketing increased the odds of P30D cigarette use (OR=1.05, 95% CI 1.01 to 1.09) and TRO e-cigarette marketing increased the odds of P30D e-cigarette use (OR=1.06, 95% CI 1.03 to 1.09), on average. The effect of marketing on P30D cigarette use was stable across ages, while the effect on P30D e-cigarette use was stronger at younger ages.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>Exposure to TRO marketing increases the odds of tobacco product use for youth ageing into young adulthood. E-cigarette marketing may be particularly influential in early adolescence. TRO marketing restrictions are needed to reduce tobacco use among youth and young adults.<\/jats:p><\/jats:sec>","DOI":"10.1136\/tc-2024-059081","type":"journal-article","created":{"date-parts":[[2025,5,20]],"date-time":"2025-05-20T09:01:56Z","timestamp":1747731716000},"page":"tc-2024-059081","update-policy":"https:\/\/doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":0,"title":["Tobacco retail outlet marketing exposure and growth of e-cigarette and cigarette use over adolescence and early young adulthood"],"prefix":"10.1136","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9267-2765","authenticated-orcid":false,"given":"Keryn E","family":"Pasch","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jacob E","family":"Thomas","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Melissa B","family":"Harrell","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"239","published-online":{"date-parts":[[2025,5,19]]},"reference":[{"key":"2025051920350725000_tc-2024-059081v1.1","unstructured":"Johnston LD , Miech RA , Patrick ME , et al . 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