{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,5]],"date-time":"2026-06-05T22:34:23Z","timestamp":1780698863615,"version":"3.54.1"},"reference-count":35,"publisher":"BMJ","funder":[{"DOI":"10.13039\/100005002","name":"California Department of Public Health","doi-asserted-by":"publisher","award":["21-10222"],"award-info":[{"award-number":["21-10222"]}],"id":[{"id":"10.13039\/100005002","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["bmj.com"],"crossmark-restriction":true},"short-container-title":["Tob Control"],"accepted":{"date-parts":[[2025,3,31]]},"abstract":"<jats:sec><jats:title>Background<\/jats:title><jats:p>In December 2022, California became the second US state to put into effect a sales restriction on most flavoured tobacco products, including menthol cigarettes and flavoured e-cigarettes. This study explored tobacco retailers\u2019 experiences with the statewide sales restriction across four Northern California jurisdictions with large Black communities.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>We conducted structured interviews with 25 store owners and managers at tobacco retailers from July to September 2023. These occurred in four Northern California jurisdictions, three without an existing local flavoured tobacco sales restriction (Elk Grove, Stockton, Modesto) and one with (San Jose). Interviews were digitally recorded, transcribed and analysed using a thematic content analysis approach.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Most (n=23) individuals owned or managed a tobacco specialty shop. We identified three main themes about retailers\u2019 experiences: (1) challenges understanding how to comply with the sales restriction, due to a lack of concrete and consistent government information; (2) the restriction\u2019s impact on business and customers, including selling new products (eg, anime plushies and glassware) and concerns that customers would purchase flavoured products elsewhere (eg, online or in another state) and (3) willingness to comply\u2014most retailers reported attempting to comply with the restrictions, despite a lack of enforcement.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>Retailers reported that the sales restrictions had reduced overall flavoured tobacco product sales, which distressed businesses and customers. Retailers sought clearer guidance on products they could sell and requested assistance with transitioning away from selling flavoured tobacco.<\/jats:p><\/jats:sec>","DOI":"10.1136\/tc-2024-059084","type":"journal-article","created":{"date-parts":[[2025,4,9]],"date-time":"2025-04-09T17:20:12Z","timestamp":1744219212000},"page":"tc-2024-059084","update-policy":"https:\/\/doi.org\/10.1136\/crossmarkpolicy","source":"Crossref","is-referenced-by-count":4,"title":["Retailer perceptions of California\u2019s statewide sales restriction on flavoured tobacco: lessons from qualitative interviews with tobacco retailers across four diverse jurisdictions"],"prefix":"10.1136","author":[{"given":"Morgan M","family":"Philbin","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zena","family":"Dhatt","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tianna","family":"Jacques","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rafael","family":"Colonna","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4126-6564","authenticated-orcid":false,"given":"Elizabeth","family":"Andersen-Rodgers","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3388-9569","authenticated-orcid":false,"given":"Justin S","family":"White","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"239","published-online":{"date-parts":[[2025,4,9]]},"reference":[{"key":"2025040910200716000_tc-2024-059084v1.1","doi-asserted-by":"publisher","DOI":"10.1001\/jama.2011.334"},{"key":"2025040910200716000_tc-2024-059084v1.2","unstructured":"US Department of Health and Human Services . The health consequences of smoking\u201450 years of progress: a report of the surgeon general. Atlanta, GA US Department of Health and Human Services, Centers for Disease Control and Prevention; 2014."},{"key":"2025040910200716000_tc-2024-059084v1.3","unstructured":"California Department of Public Health, California Tobacco Control Program . California tobacco facts and figures 2022. Sacramento, CA California Department of Public Health; 2023."},{"key":"2025040910200716000_tc-2024-059084v1.4","doi-asserted-by":"crossref","DOI":"10.1001\/jamahealthforum.2023.4213","article-title":"Trends in US Adult Smoking Prevalence, 2011 to 2022","volume":"4","author":"Meza","year":"2023","journal-title":"JAMA Health Forum"},{"key":"2025040910200716000_tc-2024-059084v1.5","doi-asserted-by":"publisher","DOI":"10.1016\/j.healthpol.2006.09.008"},{"key":"2025040910200716000_tc-2024-059084v1.6","unstructured":"US Department of Health and Human Services . 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