{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,31]],"date-time":"2026-10-31T02:35:21Z","timestamp":1793414121627,"version":"4.5.0"},"reference-count":131,"publisher":"BMJ","issue":"suppl 1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Tob Control"],"published-print":{"date-parts":[[2002,3]]},"abstract":"<jats:p>Objective: To evaluate the claim that the tobacco industry does not market its products to youth.<\/jats:p><jats:p>Design: The data for this study come from tobacco industry documents collected from the tobacco industry's document websites, presently linked at<jats:ext-link xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"http:\/\/www.tobaccoarchives.com\" ext-link-type=\"url\" xlink:type=\"simple\">http:\/\/www.tobaccoarchives.com<\/jats:ext-link>. The websites were searched using \u201crequest for production\u201d (RFP) codes, specified keyword searches, and serendipitous terms identified in document citations found with RFP and keyword searches.<\/jats:p><jats:p>Results: Industry documents show that the cigarette manufacturers carefully monitored the smoking habits of teenagers over the past several decades. Candid quotes from industry executives refer to youth as a source of sales and as fundamental to the survival of the tobacco industry. The documents reveal that the features of cigarette brands (that is, use of filters, low tar, bland taste, etc), packaging (that is, size, colour and design), and advertising (that is, media placements and themes and imagery) were developed specifically to appeal to new smokers (that is, teenagers). Evidence also indicates that relevant youth oriented marketing documents may have been destroyed and that the language used in some of the more recent documents may have been sanitised to cover up efforts to market to youth.<\/jats:p><jats:p>Conclusions: The tobacco industry's internal documents reveal an undeniable interest in marketing cigarettes to underage smokers. The industry's marketing approaches run counter to and predicate methods for tobacco prevention: (1) keep the price of the product high; (2) keep product placements and advertising away from schools and other areas with a high volume of youth traffic; (3) make cigarette advertising (that is, themes and visual images) unappealing to youth; (4) make product packaging unappealing to youth; and (5) design the product so it is not easy to inhale.<\/jats:p>","DOI":"10.1136\/tc.11.suppl_1.i5","type":"journal-article","created":{"date-parts":[[2010,1,12]],"date-time":"2010-01-12T02:08:02Z","timestamp":1263262082000},"page":"i5-i17","source":"Crossref","is-referenced-by-count":189,"title":["Marketing to America's youth: evidence from corporate documents"],"prefix":"10.1136","volume":"11","author":[{"given":"K M","family":"Cummings","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"C P","family":"Morley","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"J K","family":"Horan","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"C","family":"Steger","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"N-R","family":"Leavell","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"239","published-online":{"date-parts":[[2002,3,1]]},"reference":[{"key":"2024051401570098000_11.suppl_1.i5.1","unstructured":"Cummings KM, Leavell N. Preventing youth smoking. Presentation at the American Public Health Association Annual Meeting; Chicago, Illinois. November 1999."},{"key":"2024051401570098000_11.suppl_1.i5.2","unstructured":"See the testimony of Lynn Beasley VP for Marketing at RJR in the Minnesota tobacco litigation. April 20, 1998 and the testimony of James Morgan, former CEO of Philip Morris Tobacco Company in the Minnesota tobacco litigation. April 22, 1998, in Youth and Marketing Collection linked through URL: http:\/\/roswell.tobaccodocuments.org."},{"key":"2024051401570098000_11.suppl_1.i5.3","unstructured":"Hill and Knowlton. Cigarette manufacturers announce advertising code. [press release] Brown & Williamson Tobacco Company, Inc. April 27, 1964. Access date: August 21, 2001. Bates No. 6suppl_0045-690000047. URL: http:\/\/www.bw.aalatg.com\/public.asp."},{"key":"2024051401570098000_11.suppl_1.i5.4","unstructured":"Philip Morris. Action against access [advertisement]. Roll call June 29, 1995, page 12."},{"key":"2024051401570098000_11.suppl_1.i5.5","unstructured":"National Association of Attorneys General. Multi-state settlement with the tobacco industry. Boston: Tobacco Control Resource Center, Tobacco Products Liability Project, 2000."},{"key":"2024051401570098000_11.suppl_1.i5.6","unstructured":"Philip Morris to stop ads in magazines read by youth. New York Times. June 6, 2000:C27."},{"key":"2024051401570098000_11.suppl_1.i5.7","unstructured":"Tobacco Institute. In the public interest: three decades of initiatives by a responsible cigarette industry.\u201d Tobacco Institute. July 10, 1985. Access date: August 21, 2001. Bates No. TIMN0350666- TIMN03506671. URL: http:\/\/www.tobaccoinstitute.com."},{"key":"2024051401570098000_11.suppl_1.i5.8","unstructured":"Tobacco Update. Cigarette industry initiatives against youth smoking. Tobacco Institute. 1990. Access date: August 21, 2001. Bates No. TIMN0325834 \u2013 TIMN0325835. URL: http:\/\/www.tobaccoinstitute.com."},{"key":"2024051401570098000_11.suppl_1.i5.9","unstructured":"Lynch BS, Bonnie RJ. Growing up tobacco free. Washington DC: National Academy Press, 1994."},{"key":"2024051401570098000_11.suppl_1.i5.10","doi-asserted-by":"publisher","DOI":"10.1136\/tc.6.suppl_2.S38"},{"key":"2024051401570098000_11.suppl_1.i5.11","doi-asserted-by":"publisher","DOI":"10.1136\/tc.9.2.136"},{"key":"2024051401570098000_11.suppl_1.i5.12","doi-asserted-by":"publisher","DOI":"10.1001\/jama.279.7.511"},{"key":"2024051401570098000_11.suppl_1.i5.13","doi-asserted-by":"publisher","DOI":"10.1006\/pmed.1998.0409"},{"key":"2024051401570098000_11.suppl_1.i5.14","doi-asserted-by":"publisher","DOI":"10.1080\/14622299050011461"},{"key":"2024051401570098000_11.suppl_1.i5.15","doi-asserted-by":"publisher","DOI":"10.1006\/pmed.1999.0629"},{"key":"2024051401570098000_11.suppl_1.i5.16","first-page":"1","volume":"60","year":"1996","journal-title":"Journal of Marketing"},{"key":"2024051401570098000_11.suppl_1.i5.17","doi-asserted-by":"publisher","DOI":"10.1136\/tc.9.3.334"},{"key":"2024051401570098000_11.suppl_1.i5.18","unstructured":"http:\/\/www.cdc.gov\/tobacco\/industrydocs\/4babout.htm September 18, 2001."},{"key":"2024051401570098000_11.suppl_1.i5.19","unstructured":"http:\/\/www.library.ucsf.edu\/tobacco\/searching.html. 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