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The model is generic and can be applied to different types of products and services, under different types and patterns of product life cycle curves. A numerical example on a typical mobile telecommunication industry is used to illustrate the application of the proposed approach. <\/jats:p>","DOI":"10.1142\/s0217595915500219","type":"journal-article","created":{"date-parts":[[2015,2,11]],"date-time":"2015-02-11T10:40:23Z","timestamp":1423651223000},"page":"1550021","source":"Crossref","is-referenced-by-count":1,"title":["Modeling Competition over Product Life Cycles"],"prefix":"10.1142","volume":"32","author":[{"given":"Ka Ching","family":"Chan","sequence":"first","affiliation":[{"name":"School of Mechanical and Manufacturing Engineering, The University of New South Wales, Sydney, NSW 2052, Australia"},{"name":"Department of Computer Science and Information Technology, La Trobe University, Bendigo, VIC 3552, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Terry M.","family":"Mills","sequence":"additional","affiliation":[{"name":"Bendigo Health, Bendigo, VIC 3552, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"219","published-online":{"date-parts":[[2015,7,23]]},"reference":[{"key":"rf1","doi-asserted-by":"publisher","DOI":"10.1214\/aoms\/1177707039"},{"key":"rf2","doi-asserted-by":"crossref","first-page":"B-281","DOI":"10.1287\/mnsc.16.4.B281","volume":"16","author":"Armstrong J. 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