{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,3]],"date-time":"2026-03-03T21:37:43Z","timestamp":1772573863494,"version":"3.50.1"},"reference-count":36,"publisher":"World Scientific Pub Co Pte Ltd","issue":"01","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Asia Pac. J. Oper. Res."],"published-print":{"date-parts":[[2017,2]]},"abstract":"<jats:p>In this paper, we study a pricing and after-sales service contract design problem, where a retailer purchases products from a manufacturer and then sells to the consumers. The sales cost is the retailer\u2019s private information and might be mined by the manufacturer via advanced learning algorithms and related big data techniques. We first develop a crisp equivalent model, based on which the optimal contracts and the supply chain parties\u2019 profits under asymmetric information are derived. We show that, compared with the optimal wholesale price and after-sales service level with symmetric information, asymmetric cost information makes the wholesale price distorted upward when the retailer\u2019s sales cost is low. When the retailer\u2019s cost is high, the after-sales service level is distorted downward. We characterize the manufacturer\u2019s loss and the retailer\u2019s gains due to asymmetric sales cost information. This helps the manufacturer make the investment decision of big data techniques. Interestingly, we find that the retailer might voluntary disclose the sales cost information, which results in a win-win situation for the manufacturer and the retailer. This makes the manufacturer less favor big data techniques. Finally, we conduct extensive sensitivity analysis with respect to the retailer\u2019s sales cost, the consumer\u2019s sensitivity to the retailer\u2019s after-sale service level, and the fraction of high-type retailers in the market.<\/jats:p>","DOI":"10.1142\/s0217595917400024","type":"journal-article","created":{"date-parts":[[2017,2,24]],"date-time":"2017-02-24T05:36:29Z","timestamp":1487914589000},"page":"1740002","source":"Crossref","is-referenced-by-count":25,"title":["Pricing and Design of After-Sales Service Contract: The Value of Mining Asymmetric Sales Cost Information"],"prefix":"10.1142","volume":"34","author":[{"given":"Yanfei","family":"Lan","sequence":"first","affiliation":[{"name":"College of Management and Economics, Tianjin University, Tianjin 300072, P. R. 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