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Our results contribute to the theoretical literature on store brand in four aspects: (a) revealing that the mechanism whereby store brands alleviate double-marginalization problem varies with supply-chain power structures; (b) finding that it is the power manufacturer with a low-loyalty national brand that suffers most from the store brand entry; (c) finding that a category follower retailer is more inclined to introduce its store brand than a power one, and should optimally position its store brand close to the low-loyalty national brand supplied by a power manufacturer; (d) showing that the store brand may lead the manufacturer and the retailer to be trapped in the prisoners\u2019 dilemma.<\/jats:p>","DOI":"10.1142\/s0217595918500203","type":"journal-article","created":{"date-parts":[[2018,6,11]],"date-time":"2018-06-11T08:50:55Z","timestamp":1528707055000},"page":"1850020","source":"Crossref","is-referenced-by-count":5,"title":["Impacts of Power Structure on Supply Chain with a Store Brand"],"prefix":"10.1142","volume":"35","author":[{"given":"Weimin","family":"Ma","sequence":"first","affiliation":[{"name":"School of Economics and Management, Tongji University, Room 1416, Tongji Building A, Siping Road 1500, Shanghai 200092, P. 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