{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,5,14]],"date-time":"2025-05-14T02:27:04Z","timestamp":1747189624629,"version":"3.40.5"},"reference-count":23,"publisher":"World Scientific Pub Co Pte Ltd","issue":"09","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Int. J. Patt. Recogn. Artif. Intell."],"published-print":{"date-parts":[[2021,7]]},"abstract":"<jats:p> Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers\u2019 behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels in a physical channel by using image object tracking and image detection techniques. Through this inclusion, physical channels are capable of providing consumers with more favorable experience and interaction, and brick-and-mortar store owners can obtain a more accurate understanding of consumer behaviors of store consumers. Information acquired through this system can be provided to store owners to serve as reference for merchandise placement, arrangement of display shelves, and consumer circulation path planning. This study used the technique of image processing to locate the Region of Interest and applied object tracking to get the consumer\u2019s trajectory which successfully implemented the consumer-tracking characteristics of online platforms in a physical channel while retaining the unique experience of the physical channel. This results in a win\u2013win scenario for businesses and consumers. <\/jats:p>","DOI":"10.1142\/s0218001421500282","type":"journal-article","created":{"date-parts":[[2021,4,2]],"date-time":"2021-04-02T04:54:43Z","timestamp":1617339283000},"page":"2150028","source":"Crossref","is-referenced-by-count":0,"title":["Implementation of Offline Consumer Behavior Tracking"],"prefix":"10.1142","volume":"35","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6680-8243","authenticated-orcid":false,"given":"Yang-Ta","family":"Kao","sequence":"first","affiliation":[{"name":"Department of Commerce Technology and Management, Chihlee University of Technology, New Taipei City, Taiwan, R.\u00a0O.\u00a0China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hsiau-Wen","family":"Lin","sequence":"additional","affiliation":[{"name":"Department of Information Management, Chihlee University of Technology, New Taipei City, Taiwan, R.\u00a0O.\u00a0China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Dai-Yi","family":"Qiu","sequence":"additional","affiliation":[{"name":"Department of Information Management, Chihlee University of Technology, New Taipei City, Taiwan, R.\u00a0O.\u00a0China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"219","published-online":{"date-parts":[[2021,5,4]]},"reference":[{"key":"S0218001421500282BIB001","doi-asserted-by":"publisher","DOI":"10.1109\/ICCV.2019.00103"},{"key":"S0218001421500282BIB002","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-48881-3_56"},{"key":"S0218001421500282BIB005","doi-asserted-by":"publisher","DOI":"10.1109\/WACV.2019.00023"},{"key":"S0218001421500282BIB006","doi-asserted-by":"publisher","DOI":"10.1109\/CVPR.2005.177"},{"key":"S0218001421500282BIB008","doi-asserted-by":"publisher","DOI":"10.1109\/CVPR.2014.81"},{"key":"S0218001421500282BIB009","doi-asserted-by":"publisher","DOI":"10.1109\/ICPR.2016.7899807"},{"key":"S0218001421500282BIB010","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-46448-0_45"},{"key":"S0218001421500282BIB011","doi-asserted-by":"publisher","DOI":"10.1109\/CVPRW.2018.00192"},{"key":"S0218001421500282BIB013","doi-asserted-by":"publisher","DOI":"10.1109\/CVPR.2016.98"},{"key":"S0218001421500282BIB014","doi-asserted-by":"publisher","DOI":"10.1109\/ICCVW.2017.230"},{"key":"S0218001421500282BIB015","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-10602-1_48"},{"key":"S0218001421500282BIB016","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-46448-0_2"},{"key":"S0218001421500282BIB017","doi-asserted-by":"publisher","DOI":"10.1109\/ISIMP.2001.925356"},{"key":"S0218001421500282BIB018","doi-asserted-by":"publisher","DOI":"10.1109\/ICCV.1999.790410"},{"key":"S0218001421500282BIB021","doi-asserted-by":"publisher","DOI":"10.1016\/j.imavis.2020.103932"},{"key":"S0218001421500282BIB022","doi-asserted-by":"publisher","DOI":"10.1109\/ICCV.1998.710772"},{"key":"S0218001421500282BIB023","doi-asserted-by":"publisher","DOI":"10.1109\/CVPR.2016.91"},{"key":"S0218001421500282BIB026","doi-asserted-by":"publisher","DOI":"10.1109\/CVPR.2015.7298594"},{"key":"S0218001421500282BIB027","doi-asserted-by":"publisher","DOI":"10.1016\/j.cviu.2020.102907"},{"key":"S0218001421500282BIB033","doi-asserted-by":"publisher","DOI":"10.1109\/34.598236"},{"key":"S0218001421500282BIB034","doi-asserted-by":"publisher","DOI":"10.1109\/TPAMI.2014.2388226"},{"key":"S0218001421500282BIB035","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-030-01228-1_23"},{"key":"S0218001421500282BIB036","doi-asserted-by":"publisher","DOI":"10.1109\/ICPR.2004.1333992"}],"container-title":["International Journal of Pattern Recognition and Artificial Intelligence"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.worldscientific.com\/doi\/pdf\/10.1142\/S0218001421500282","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,8,26]],"date-time":"2021-08-26T12:07:35Z","timestamp":1629979655000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.worldscientific.com\/doi\/abs\/10.1142\/S0218001421500282"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,5,4]]},"references-count":23,"journal-issue":{"issue":"09","published-print":{"date-parts":[[2021,7]]}},"alternative-id":["10.1142\/S0218001421500282"],"URL":"https:\/\/doi.org\/10.1142\/s0218001421500282","relation":{},"ISSN":["0218-0014","1793-6381"],"issn-type":[{"type":"print","value":"0218-0014"},{"type":"electronic","value":"1793-6381"}],"subject":[],"published":{"date-parts":[[2021,5,4]]}}}