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The research employed a mixed-methods approach combining systematic literature review with data analytics, utilizing machine learning techniques, natural language processing and predictive analytics to evaluate data from learning management systems, institutional databases and online learning platforms collected between January and December 2024. Educational institutions implementing Big Data-centric assessment methodologies demonstrated a 15\u201325% reduction in overall assessment errors, a 10% increase in student engagement, and a 7% decrease in course withdrawal rates, with one prominent public university achieving a 20% decrease in dropout rates among at-risk students through predictive modeling. The findings revealed that real-time data interpretation enabled timely intervention for learning difficulties, while predictive analytics and personalized learning pathways allowed educators to proactively address academic challenges, resulting in measurable improvements in retention rates and academic performance across multiple institutional benchmarks.<\/jats:p>","DOI":"10.1142\/s0218194025501128","type":"journal-article","created":{"date-parts":[[2025,12,31]],"date-time":"2025-12-31T02:41:21Z","timestamp":1767148881000},"page":"1371-1382","source":"Crossref","is-referenced-by-count":0,"title":["The Role of Big Data in Enhancing Education Quality Assessment Methods"],"prefix":"10.1142","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0009-0000-7900-4255","authenticated-orcid":false,"given":"Lin","family":"Chen","sequence":"first","affiliation":[{"name":"Postdoctoral Research Work Station, Beijing Yinghua Online Technology Co., Ltd., 1 Jingliang Road, Beijing 102611, People\u2019s Republic of China"},{"name":"College of Education, Capital Normal University, 105 West Third Ring Road, Beijing 100048, People\u2019s Republic of China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-2967-9327","authenticated-orcid":false,"given":"Shuang","family":"Zhang","sequence":"additional","affiliation":[{"name":"College of Education, Capital Normal University, 105 West Third Ring Road, Beijing 100048, People\u2019s Republic of China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8498-1560","authenticated-orcid":false,"given":"Mohd Na\u2019im","family":"Abdullah","sequence":"additional","affiliation":[{"name":"Department of Aerospace Engineering, Universiti Putra Malaysia, 43400, Selangor Darul Ehsan, Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"219","published-online":{"date-parts":[[2026,2,10]]},"reference":[{"key":"S0218194025501128BIB001","doi-asserted-by":"publisher","DOI":"10.3390\/encyclopedia4040108"},{"key":"S0218194025501128BIB002","doi-asserted-by":"publisher","DOI":"10.1177\/21582440241242180"},{"key":"S0218194025501128BIB003","unstructured":"H. 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