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Game Theory Rev."],"published-print":{"date-parts":[[2026,3]]},"abstract":"<jats:p>Prior research assumes that consumer preference information is complete and fails to consider situations where consumer preference information is asymmetric. This study investigates the mechanism through which consumers\u2019 preferences are transmittedto enterprises during green product experiences and its implications for enterprise decisions to transition to green product innovation. A dynamic game model is constructed to explore how consumers\u2019 effort behaviors in a sample experience are motivated by green product innovativeness and transmitted to enterprises as preference signals. The study further analyzes the decision and boundary conditions of an enterprise\u2019s transition to green product innovation and production given the constraint of innovation capability. 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