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In fact, in complementing the other options, ES offers us unique opportunities to test assumptions about communicative behavior, both through the experimenters' planned manipulations and through the unexpected behaviors humans exhibit in experimental settings. We provide three examples of such opportunities, one from each of the three research themes we present.<\/jats:p>","DOI":"10.1142\/s0219525911500263","type":"journal-article","created":{"date-parts":[[2012,1,10]],"date-time":"2012-01-10T02:46:05Z","timestamp":1326163565000},"page":"1150026","source":"Crossref","is-referenced-by-count":5,"title":["EXPERIMENTAL SEMIOTICS: AN ENGINE OF DISCOVERY FOR UNDERSTANDING HUMAN COMMUNICATION"],"prefix":"10.1142","volume":"15","author":[{"given":"BRUNO","family":"GALANTUCCI","sequence":"first","affiliation":[{"name":"Department of Psychology, Yeshiva University, 2495 Amsterdam Avenue, New York, NY 10033, USA"},{"name":"Haskins Laboratories, 300 George Street, New Haven, CT 06511, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"GARETH","family":"ROBERTS","sequence":"additional","affiliation":[{"name":"Department of Psychology, Yeshiva University, 2495 Amsterdam Avenue, New York, NY 10033, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"219","published-online":{"date-parts":[[2012,5,24]]},"reference":[{"key":"rf1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cub.2008.01.040"},{"key":"rf2","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4471-0663-0"},{"key":"rf3","doi-asserted-by":"publisher","DOI":"10.1177\/1461445605054404"},{"key":"rf4","doi-asserted-by":"publisher","DOI":"10.1075\/is.11.1.02cor"},{"key":"rf5","doi-asserted-by":"publisher","DOI":"10.1016\/j.jebo.2009.09.008"},{"key":"rf6","volume":"74","author":"Dall'Asta L.","journal-title":"Phys. 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